{"id":567,"date":"2008-10-24T20:25:48","date_gmt":"2008-10-25T00:25:48","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=567"},"modified":"2024-12-30T14:51:36","modified_gmt":"2024-12-30T19:51:36","slug":"bridging-the-trust-gap","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/bridging-the-trust-gap\/","title":{"rendered":"Social Media as Trust Bridge"},"content":{"rendered":"

So here\u2019s another argument for social media\u2026<\/p>\n

In this year\u2019s Edelman\u2019s trust barometer<\/a> results, they stated that, globally, trust in a \u201cperson like me\u201d is 58%, where as only 20% of respondents trust corporate or product advertising. (ouch!)<\/p>\n

Well, can you think of a faster way to connect to \u201cpeople like me\u201d than Facebook<\/a>? Or MySpace<\/a>? Or LinkedIn<\/a>? Etc., etc., and so forth?<\/p>\n

The Edelman report goes on to talk about how social media is on the rise. As expected, it is also more highly used and trusted by 25-to-34-year-old \u201copinion elites.\u201d The very same generation that constitutes the echo boomers that will have to buy homes (like it or not) to house those families they will soon be making.<\/p>\n

Words of advice from Mr. Edelman:<\/p>\n

\u201cCompanies need to be engaged at the intersection of the top-down and peer-to-peer models of communication relying on both experts and empowered employees to supplement statements by the CEO.\u201d<\/em><\/p>\n

In short he\u2019s saying, get a profile, join some groups, get some \u201cfriends\u201d because the biggest stat is coming to get you.<\/p>\n

\u2022\u00a0\u00a0\u00a0 85% of respondents will pass along good information about a company or will discuss \u201cnegative experiences.\u201d<\/p>\n

And they are doing it on social media channels.<\/p>\n

So it looks like our new SVP of marketing has her work cut out for her. Who\u2019s that you ask? Well, the answer\u2019s staring at you from this page, but you\u2019ll have to wait until Monday to read the details.<\/p>\n

UPDATE:<\/p>\n

And as I drove home tonight I was thinking, since trust in CEOs continues to lag at about 20% in the United States, versus 43% for an average employee, I wondered how much CEOs and company employees can move the needle on trust by employing social media to the extent where they become the “person like me” who enjoys trust ratings in the upper 50th percentile. I suppose that would be the ultimate goal after all.<\/p>\n","protected":false},"excerpt":{"rendered":"

So here\u2019s another argument for social media\u2026 In this year\u2019s Edelman\u2019s trust barometer results, they stated that, globally, trust in a \u201cperson like me\u201d is 58%, where as only 20% of respondents trust corporate or product advertising. (ouch!) Well, can you think of a faster way to connect to \u201cpeople like me\u201d than Facebook? Or […]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,181],"tags":[3961,12671,14041,24071,28091,39901],"class_list":["post-567","post","type-post","status-publish","format-standard","hentry","category-marketing-and-branding","category-real-estate","tag-better-homes-and-gardens-real-estate","tag-edelman-trust-barometer","tag-facebook","tag-linkedin","tag-myspace","tag-social-media"],"yoast_head":"\nSocial Media as Trust Bridge - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/bridging-the-trust-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media as Trust Bridge - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"So here\u2019s another argument for social media\u2026 In this year\u2019s Edelman\u2019s trust barometer results, they stated that, globally, trust in a \u201cperson like me\u201d is 58%, where as only 20% of respondents trust corporate or product advertising. 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