Attracting diverse talent depends significantly on the diverse culture you\u2019ve already established in your brokerage. As a baseline, all real estate agencies should seek to develop a working culture that aligns with the Fair Housing Act’s ethics, values, and mission.<\/p>\n\n\n\n
Further, brokerages with a rich and diverse company culture continually work to develop more robust team and community relationships through diversity education and outreach. This constant effort to understand and communicate effectively with those different from us is an excellent first step in attracting diverse talent.<\/p>\n\n\n\n
2. Put Diversity on Display on Social Media<\/strong><\/p>\n\n\n\n Social media provides an excellent platform for showcasing a diverse and inclusive company culture. Brands that leverage social channels for diversity marketing and recruiting can reach a broad talent audience with minimal effort.<\/p>\n\n\n\n Instagram, Facebook, LinkedIn, and YouTube are critical platforms for information sharing in real estate and most other industries, so take advantage of these tools (with compelling and engaging imagery and language) to explain your message and grow your team.<\/p>\n\n\n\n 3. Align with Diverse Organizations<\/strong><\/p>\n\n\n\n Many brokerages meet new talent by aligning with diversity and multicultural-focused organizations, such as non-profits and local community groups. They co-sponsor events, donate time and resources, and host workshops with a diversity slant.<\/p>\n\n\n\n If your brokerage is looking for ways to connect with its community and recruit diverse talent, consider partnering with multi-cultural businesses on grand openings or participating in other events targeting a diverse audience.<\/p>\n\n\n\n 4. Implement Diversity Training<\/strong><\/p>\n\n\n\n Potential agents might feel more positive about working with your brokerage if they know diversity training is a standard part of the onboarding process.<\/p>\n\n\n\n Existing agents who go through diversity training can better position themselves to refer diverse candidates for a place within your team.<\/p>\n\n\n\n 5. Do Your Research<\/strong><\/p>\n\n\n\n Knowing your potential recruit is essential to attracting that talent. Therefore, brokers should research what a diverse talent pool wants and needs in a new position.<\/p>\n\n\n\n Listening to stories (both positive and negative) from your current team of agents goes a long way in understanding what a multi-cultural workforce finds essential.<\/p>\n\n\n\n 6. Get Referrals from Existing Agents<\/strong><\/p>\n\n\n\n Ask the agents who currently work for you to recommend people who would bring a new and helpful perspective to the team.<\/p>\n\n\n\n Request that they share your job postings on their social media pages.<\/p>\n\n\n\n![\"\"](\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2022\/05\/BHGRE-Blog-Image-Tips-Attract-Diverse-Talent-RE-Brokerage5-1024x717.jpg\")
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