{"id":541,"date":"2008-10-22T10:59:41","date_gmt":"2008-10-22T14:59:41","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=541"},"modified":"2024-12-30T14:51:36","modified_gmt":"2024-12-30T19:51:36","slug":"setting-production-targets-and-pumpkin-pie","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/setting-production-targets-and-pumpkin-pie\/","title":{"rendered":"Setting Production Targets and Pumpkin Pie"},"content":{"rendered":"<p style=\"text-align: justify\"><img decoding=\"async\" class=\"alignright size-full wp-image-552\" style=\"margin-left: 5px;margin-right: 5px\" title=\"Production Targets\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2008\/10\/productiontargets-pieedit.jpg\" alt=\"\" width=\"257\" height=\"192\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2008\/10\/productiontargets-pieedit.jpg 285w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2008\/10\/productiontargets-pieedit-100x75.jpg 100w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/>Last week we kicked off our agent business planning program with part one of <a href=\"https:\/\/bhgrealestateblog.com\/2008\/10\/16\/business-planning-better-homes-and-gardens-style\/\" target=\"_self\" rel=\"noopener\">Planning for Profit: Getting Started<\/a>. With the current economic conditions it is more important than ever for agents to develop sound, written business plans. However, it is also more difficult than ever.<\/p>\n<p style=\"text-align: justify\">The first ingredient in our business plan recipe is to set your production targets for the upcoming year. The uncertainty and concern from the agents was obvious. They asked questions like:<\/p>\n<ul style=\"text-align: justify\">\n<li>Given the market, how can I possibly set production targets?<\/li>\n<li>Should I set my target lower then I actually want?<\/li>\n<li>Should I set my target higher then I actually want?<\/li>\n<li>Why bother, I\u2019ve got no control over what is happening in the market. (Most are feeling this sentiment.)<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><!--more--><\/p>\n<p style=\"text-align: justify\">I\u2019ve been coaching and training agents on business planning for years. Never have I sensed a stronger feeling of helplessness or a stronger attitude of \u201cdo nothing.\u201d<\/p>\n<p style=\"text-align: justify\"><strong>Agents, brokers, managers\u2014now is not the time to do nothing. <\/strong>You can\u2019t stick your head in the sand and hope that this market just goes away. Ignoring it won\u2019t make it go away.<\/p>\n<p style=\"text-align: justify\">To keep our recipe analogy going, let\u2019s look at the market as a wonderful Thanksgiving pumpkin pie. Over the last few years, the pie has gotten smaller than we would like, but there is still pie. People are still buying and selling properties. We can\u2019t control the size of the pie, but we can control how big of a slice we have in each of our local markets.<\/p>\n<p style=\"text-align: justify\">Setting your production targets is the first step to determining the size of your slice of the pie. Notice I said the first step. It is like the crust of the pie. The next three ingredients are what make up the filling. And I\u2019ll talk more about those in upcoming posts.<\/p>\n<p style=\"text-align: justify\">Start working on the crust. As my grandmother used to say, the crust makes the pie! And speaking of pie, if you\u2019re in need of inspiration why not bake one Better Homes and Gardens style. We\u2019ve got the <a href=\"http:\/\/www.bhg.com\/recipe\/pies\/best-pumpkin-pie\/\" target=\"_blank\" rel=\"noopener\">best recipes<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we kicked off our agent business planning program with part one of Planning for Profit: Getting Started. With the current economic conditions it is more important than ever for agents to develop sound, written business plans. However, it is also more difficult than ever. The first ingredient in our business plan recipe is [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[1351,3941,5761,6281,8461,25411,32941,33561],"class_list":["post-541","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-agents","tag-better-homes-and-gardens","tag-brokers","tag-business-planning","tag-coaching","tag-managers","tag-production-targets","tag-pumpkin-pie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting Production Targets and Pumpkin Pie - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/setting-production-targets-and-pumpkin-pie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Production Targets and Pumpkin Pie - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Last week we kicked off our agent business planning program with part one of Planning for Profit: Getting Started. 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