{"id":5236,"date":"2010-07-20T17:31:03","date_gmt":"2010-07-20T22:31:03","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=5236"},"modified":"2024-12-30T11:24:59","modified_gmt":"2024-12-30T16:24:59","slug":"the-report-12","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-12\/","title":{"rendered":"The REport"},"content":{"rendered":"<p style=\"text-align: justify\">Keep your friends close!\u00a0 A new survey found that<a href=\"http:\/\/www.fastcompany.com\/1670689\/poll-facebook-has-more-real-friends-than-twitter\" target=\"_blank\" rel=\"noopener\"> 88 percent of Facebook friends have physically met each other<\/a> as opposed to only 48.2 percent of people who have met their Twitter followers.\u00a0 This news is probably not surprising to\u00a0<a href=\"http:\/\/www.fastcompany.com\/1658129\/twitter-founder-biz-stone-on-foursquare-ron-howard-company-culture-and-his-search-for-a-stev\" target=\"_blank\" rel=\"noopener\">Twitter Founder Biz Stone<\/a> who recently said Twitter is a news service not a social network.\u00a0 Do you your own accounts follow this trend?<\/p>\n<p style=\"text-align: justify\">In an interesting twist, the same week Twitter deemed itself to be less personal, it made\u00a0<a href=\"http:\/\/mashable.com\/2010\/07\/13\/twitter-people-search\/\" target=\"_blank\" rel=\"noopener\">people searches one of its main search features<\/a>.<\/p>\n<p style=\"text-align: justify\">Remember\u00a0<a href=\"http:\/\/mashable.com\/2010\/07\/15\/myspace-profile-2\/\" target=\"_blank\" rel=\"noopener\">MySpace<\/a>? In an attempt to reinvigorate its image and membership, the site is\u00a0<a href=\"http:\/\/www.pcworld.com\/article\/201290\/refreshed_myspace_desperately_seeks_users.html?tk=hp_blg\" target=\"_blank\" rel=\"noopener\">unveiling a new look<\/a>, with a major focus on news streams. It will be interesting to see if it can catch up to rivals, especially as numbers show that, since last year, membership has\u00a0<a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2366578,00.asp\" target=\"_blank\" rel=\"noopener\">dropped 5 percent<\/a>while Facebook membership has grown 50 percent. (<a href=\"http:\/\/voices.washingtonpost.com\/posttech\/2010\/07\/facebook_hits_500_million_user.html?hpid=topnews\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> is actually\u00a0<a href=\"http:\/\/kara.allthingsd.com\/20100716\/exclusive-facebook-will-announce-500-million-users-next-week-with-facebook-stories\/\" target=\"_blank\" rel=\"noopener\">expected<\/a> to announce its\u00a0<a href=\"http:\/\/technorati.com\/blogging\/article\/facebook-to-announce-500-millionth-user\/\" target=\"_blank\" rel=\"noopener\">500-millionth user<\/a>&#8212; WOW!). Do you think MySpace really stands a chance?<\/p>\n<p style=\"text-align: justify\">In our industry, we are constantly on the go, driving to new homes around our area. If you have a tendency to get lost, check out\u00a0<a href=\"http:\/\/mashable.com\/2010\/07\/14\/google-maps-ford-gm\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s \u201cSend-To-Car\u201d <\/a>feature that lets users send destinations from\u00a0<a href=\"http:\/\/www.engadget.com\/2010\/07\/14\/google-maps-send-to-car-feature-goes-live-on-ford-sync-systems\/\" target=\"_blank\" rel=\"noopener\">Google Maps<\/a> directly to their vehicles. The service is compatible with\u00a0<a href=\"http:\/\/google-latlong.blogspot.com\/2010\/07\/google-maps-can-now-send-destinations.html\" target=\"_blank\" rel=\"noopener\">20 car brands <\/a>including BMW, Ford, Lincoln and Mercury. Don\u2019t ever be late to an appointment again!<\/p>\n<p style=\"text-align: justify\">Within three weeks of posting her\u00a0<a href=\"http:\/\/www.wqad.com\/news\/sns-ap-ia--facebook-homesales,0,5340764.story\" target=\"_blank\" rel=\"noopener\">house on Facebook<\/a>, a woman in Iowa accepted an offer. This just goes to show the power of the Web as a sales tool.<\/p>\n<p style=\"text-align: justify\">If you are planning to advertise soon, take a page out of\u00a0<a href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/agency\/e3i0f75039b1d6e00073eaa6dc5799ee5bb\" target=\"_blank\" rel=\"noopener\">About.com\u2019s new campaign<\/a>. In research, the site \u201cfound that consumers responded well to ads that helped them go from a \u2018need\u2019 to \u2018accomplish\u2019 state.\u201d Think of how you can communicate problem solving in your ads. If you are developing a marketing campaign, check out\u00a0<a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/packaged-goods\/e3iaac94a8ac6928202a486868e2aa0fd56\" target=\"_blank\" rel=\"noopener\">Old Spice&#8217;s<\/a> <a href=\"http:\/\/www.msnbc.msn.com\/id\/38282026\/ns\/business-small_business\/\" target=\"_blank\" rel=\"noopener\">&#8220;The Man Your Man Could Smell Like<\/a>&#8221; campaign, a very innovative use of social media which has gone viral. The face of the campaign, former NFL-player Isaiah Mustafa, responds to consumer\u2019s questions via video in almost real time. Can you integrate real-time responses into your efforts?<\/p>\n<p style=\"text-align: justify\">In closing, if you are planning any late-summer barbeques, check out Weber\u2019s\u00a0<a href=\"http:\/\/mashable.com\/2010\/07\/13\/weber-on-the-grill-ipad\/\" target=\"_blank\" rel=\"noopener\">On the Grill <\/a>iPad app for recipes, rubs, sauces and grilling tips. Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keep your friends close!\u00a0 A new survey found that 88 percent of Facebook friends have physically met each other as opposed to only 48.2 percent of people who have met their Twitter followers.\u00a0 This news is probably not surprising to\u00a0Twitter Founder Biz Stone who recently said Twitter is a news service not a social network.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[4601,4801,5441,6101,9361,10351,14041,15121,15161,15541,17051,20891,21701,21881,25511,25641,25781,25811,26081,28641,29891,36431,38221,39901,40201,41891,44381,45201,45391,46001],"class_list":["post-5236","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-biz-stone","tag-blogging","tag-brands","tag-business","tag-consumer","tag-culture","tag-facebook","tag-focus","tag-followers","tag-foursquare","tag-google-maps","tag-industry","tag-ipad","tag-isaiah-mustafa","tag-maps","tag-market","tag-marketing-branding","tag-marketing-campaign","tag-mashable","tag-network","tag-old-spice","tag-research","tag-search-features","tag-social-media","tag-social-network","tag-survey","tag-twitter","tag-video","tag-viral","tag-washington"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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