Today\u2019s real estate market is much different from that of even one year ago, which means we need a new approach to real estate marketing – including the writing of home descriptions, which must highlight current real estate trends in order to be effective.<\/p>\n\n\n\n
While agents may have been able to get away with writing traditional home descriptions in 2020 – ones that read like a typical virtual tour and followed somewhat of a standard template – buyers in 2021 are looking for more when they read about a property online.<\/p>\n\n\n\n
When today\u2019s buyers browse through real estate listings, they look for certain features to jump out and specific emotions to grab a hold of them. They want to know right away if the home they\u2019re considering has a place to gather for family meals. <\/p>\n\n\n\n
Buyers browse real estate descriptions to see if the properties they\u2019re thinking about have outdoor living spaces – and if they have mudrooms or defined entryways that make dealing with our current Covid realities less challenging.<\/p>\n\n\n\n
It\u2019s safe to say that many of today\u2019s real estate trends are trending because of the collective coronavirus circumstances we have all been dealt. People are yearning for homes that will bring a bit of brightness and cheeriness into their lives (think bold pops of color in interior decor and in outdoor gardens for easy breezy living). Throughout the pandemic, buyers have become more aware of the value of hygienic surfaces (think touchless faucets and light fixtures) and they\u2019ve gained an interest in next-level organizing solutions.<\/p>\n\n\n\n
When writing your listing descriptions today, then, you should focus on selling and summarizing the features that current buyers are searching for. As always, home listing descriptions should be an expansion of your photo marketing efforts and they should offer an insider\u2019s perspective into what it\u2019s like to live in the property. More so than ever, your home descriptions should speak to today\u2019s buyers\u2019 concerns about cleanliness and comfort.<\/p>\n\n\n\n
Let\u2019s break down the components of a good home listing description and talk about ways to tailor your descriptions to highlight today\u2019s real estate trends.<\/p>\n\n\n\n
Whether you\u2019re writing a blog post for your website or a home listing description, you only have a couple of seconds to catch the reader\u2019s attention. This means that your headline (content and catchiness) is crucial. <\/p>\n\n\n\n
When writing home descriptions, remember to keep headlines short and be sure to use descriptive words. Your headline should evoke a response in relation to buyers\u2019 connection with recent real estate trends. It should compel them to read the rest of the description to learn just how the home will fit into the lifestyle they\u2019re currently looking for.<\/p>\n\n\n\n
Here is an example of a compelling listing description headline:<\/p>\n\n\n\n
Southern California Serenity: Soak in the Sunshine from Your Private Outdoor Oasis<\/em><\/p>\n\n\n\n Your listing description opening statement will inform buyers of the best features of the home right off the bat. It should detail the main benefits of the home as well as the property\u2019s value to a buyer and the most important selling points that you couldn\u2019t fit into the listing description headline.<\/p>\n\n\n\n Consider the following listing description opening statement and how it highlights many of the real estate trends that buyers currently search for:<\/p>\n\n\n\n This light and bright Dallas single-family home features a flexible floor plan with many multi-use spaces, and it offers a secured backyard for children and pets.<\/em><\/p>\n\n\n\n Listing descriptions that use the right adjectives to zero in on today\u2019s real estate trends are the ones that will help sell properties quickly. When writing your home descriptions, choose descriptive words that attract current buyers like:<\/p>\n\n\n\nWhy Should Your Opening Statement Focus on Current Real Estate Trends?<\/h2>\n\n\n\n
What do Adjectives Have to do with Highlighting Today\u2019s Real Estate Trends?<\/h2>\n\n\n\n