{"id":4564,"date":"2010-03-04T15:30:31","date_gmt":"2010-03-04T20:30:31","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=4564"},"modified":"2024-12-30T14:35:08","modified_gmt":"2024-12-30T19:35:08","slug":"two-things-agents-and-listings","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/","title":{"rendered":"Two Things: Agents and Listings"},"content":{"rendered":"<p style=\"text-align: justify\">I believe there is great power in simplicity.\u00a0I think we generally over complicate business. Heck, I think we generally over complicate life. But that\u2019s a completely\u00a0different blog post.<\/p>\n<p style=\"text-align: justify\">Let&#8217;s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we do is not rocket science, it\u2019s just real estate. So then, why do we make it so darn complicated?<\/p>\n<p style=\"text-align: justify\">I was having a conversation with one of our franchisees the other day. It started with the normal exchange of pleasantries. I then complimented him on the growth he has been experiencing in his office recently. He attracted 6 experienced agents in January and another 7 in February. A great start to the year. I should also disclose his office is located in Florida- not exactly the envy\u00a0of North American real estate right now. I asked him what he attributed this strong start to the year to.<\/p>\n<p style=\"text-align: justify\">He said, this year &#8220;I\u2019m focusing on\u00a0two things everyday:\u00a0agents\u00a0and listings.&#8221;<\/p>\n<p style=\"text-align: justify\">I work with brokers everyday analyzing financials, looking at performance indicators, developing talent attraction strategies and numerous other things. By the end of the day, it is easy to pile up the to do&#8217;s and the tasks. In fact, usually the pile is so high that we have to spend a good portion of\u00a0our time reducing the pile to\u00a0manageable and actionable items.\u00a0We have to eliminate the &#8220;shiny&#8221; as I like to say. These are the things that don&#8217;t directly contribute to your goals. That\u2019s what struck me as brilliant about the\u00a0simplicity of focus demonstrated by Vince Laviano, Broker\/Owner of Better Homes and Gardens Real Estate Laviano &amp; Associates, when he said\u00a0&#8220;agents and listings.&#8221;<\/p>\n<p style=\"text-align: justify\"><strong>Agents:<\/strong><\/p>\n<ul style=\"text-align: justify\">\n<li>Experienced agents are looking for leadership and an environment that will support their success. Many have been disappointed and disillusioned by the lack of both of these things from their current brokerage. If you can demonstrate that your company can provide these elements, you\u2019ll become the destination brokerage for many great agents.<\/li>\n<li>There are still people getting their real estate license in every state, every day across the country. Don\u2019t discount the new agent to the industry right now. Those who are getting into the business now are probably the highest quality and most talented new entrants we\u2019ve seen in years. These are business people who you should be proud to partner with in your company.<\/li>\n<li>Your existing agents need you. They need you to lead. They need you to expand your skill set and help continually expand their value proposition to today\u2019s buyer and seller. Don\u2019t forget about them.<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong> Listings:<\/strong><\/p>\n<ul style=\"text-align: justify\">\n<li>Having saleable listings has always been and will always be the back bone of every successful real estate professionals and brokerage\u2019s business.<\/li>\n<li>Moving up, changing neighborhoods, financial distress, death, divorce, downsizing. People move for all sorts of reasons. Good markets and bad markets aside, as real estate professionals we have to be good listing agents. If agents focused on prospecting for listings everyday and their brokerage supported this effort through various lead generation programs, we would have a win-win situation.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">We are staring down the end of the first quarter of 2010.<\/p>\n<ul>\n<li>What are you focusing on this year to reach your goals?<\/li>\n<li>How&#8217;s that working out for you so far?<\/li>\n<li>Has it all gotten complicated or have you kept it simple?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I believe there is great power in simplicity.\u00a0I think we generally over complicate business. Heck, I think we generally over complicate life. But that\u2019s a completely\u00a0different blog post. Let&#8217;s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[1351,1801,1971,4071,4681,4711,5681,6101,9611,10961,11811,12131,13401,14621,15051,15121,15621,16861,23361,23541,24241,25641,29471,29671,31351,33981,38041,41681,42181,45361],"class_list":["post-4564","post","type-post","status-publish","format-standard","hentry","category-brokerage-operations","tag-agents","tag-america","tag-analysis","tag-better-homes-and-gardens-real-estate-laviano-associates","tag-blog","tag-blog-posts","tag-brokerage","tag-business","tag-conversation","tag-death","tag-divorce","tag-downsizing","tag-environment","tag-finance","tag-florida","tag-focus","tag-franchises","tag-goals","tag-laviano-associates","tag-leadership","tag-listings","tag-market","tag-north-america","tag-office","tag-performance","tag-real-estate","tag-science","tag-success","tag-talent-attraction","tag-vince-laviano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Things: Agents and Listings - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Things: Agents and Listings - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"I believe there is great power in simplicity.\u00a0I think we generally over complicate business. Heck, I think we generally over complicate life. But that\u2019s a completely\u00a0different blog post. Let&#8217;s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-04T20:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T19:35:08+00:00\" \/>\n<meta name=\"author\" content=\"Clara Chang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Chang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\"},\"author\":{\"name\":\"Clara Chang\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/308f862442a883f8eed5e8866ca70e7d\"},\"headline\":\"Two Things: Agents and Listings\",\"datePublished\":\"2010-03-04T20:30:31+00:00\",\"dateModified\":\"2024-12-30T19:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\"},\"wordCount\":586,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"keywords\":[\"Agents\",\"America\",\"Analysis\",\"Better Homes and Gardens Real Estate Laviano Associates\",\"Blog\",\"Blog Posts\",\"Brokerage\",\"Business\",\"Conversation\",\"Death\",\"Divorce\",\"Downsizing\",\"Environment\",\"Finance\",\"Florida\",\"Focus\",\"Franchises\",\"Goals\",\"Laviano &amp; Associates\",\"leadership\",\"listings\",\"Market\",\"North America\",\"Office\",\"Performance\",\"Real estate\",\"Science\",\"Success\",\"Talent Attraction\",\"Vince Laviano\"],\"articleSection\":[\"Brokerage Operations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\",\"name\":\"Two Things: Agents and Listings - Better Homes and Gardens Real Estate Be Better Blog\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"datePublished\":\"2010-03-04T20:30:31+00:00\",\"dateModified\":\"2024-12-30T19:35:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Two Things: Agents and Listings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"description\":\"Insights into the Real Estate Industry\",\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"width\":76,\"height\":76,\"caption\":\"Better Homes and Gardens Real Estate Be Better Blog\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/308f862442a883f8eed5e8866ca70e7d\",\"name\":\"Clara Chang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/caf15e2dc2531fd816755544d5aede05f7a3a4e4e1964002291983157a8cbcbe?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/caf15e2dc2531fd816755544d5aede05f7a3a4e4e1964002291983157a8cbcbe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/caf15e2dc2531fd816755544d5aede05f7a3a4e4e1964002291983157a8cbcbe?s=96&d=mm&r=g\",\"caption\":\"Clara Chang\"},\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/author\/cchang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Two Things: Agents and Listings - Better Homes and Gardens Real Estate Be Better Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/","og_locale":"en_US","og_type":"article","og_title":"Two Things: Agents and Listings - Better Homes and Gardens Real Estate Be Better Blog","og_description":"I believe there is great power in simplicity.\u00a0I think we generally over complicate business. Heck, I think we generally over complicate life. But that\u2019s a completely\u00a0different blog post. Let&#8217;s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we [&hellip;]","og_url":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/","og_site_name":"Better Homes and Gardens Real Estate Be Better Blog","article_published_time":"2010-03-04T20:30:31+00:00","article_modified_time":"2024-12-30T19:35:08+00:00","author":"Clara Chang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Clara Chang","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#article","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/"},"author":{"name":"Clara Chang","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/308f862442a883f8eed5e8866ca70e7d"},"headline":"Two Things: Agents and Listings","datePublished":"2010-03-04T20:30:31+00:00","dateModified":"2024-12-30T19:35:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/"},"wordCount":586,"commentCount":3,"publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"keywords":["Agents","America","Analysis","Better Homes and Gardens Real Estate Laviano Associates","Blog","Blog Posts","Brokerage","Business","Conversation","Death","Divorce","Downsizing","Environment","Finance","Florida","Focus","Franchises","Goals","Laviano &amp; Associates","leadership","listings","Market","North America","Office","Performance","Real estate","Science","Success","Talent Attraction","Vince Laviano"],"articleSection":["Brokerage Operations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/","name":"Two Things: Agents and Listings - Better Homes and Gardens Real Estate Be Better Blog","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website"},"datePublished":"2010-03-04T20:30:31+00:00","dateModified":"2024-12-30T19:35:08+00:00","breadcrumb":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/two-things-agents-and-listings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bhgrecareer.com\/bebetterblog\/"},{"@type":"ListItem","position":2,"name":"Two Things: Agents and Listings"}]},{"@type":"WebSite","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","name":"Better Homes and Gardens Real Estate Be Better Blog","description":"Insights into the Real Estate Industry","publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization","name":"Better Homes and Gardens Real Estate Be Better Blog","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","width":76,"height":76,"caption":"Better Homes and Gardens Real Estate Be Better Blog"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/308f862442a883f8eed5e8866ca70e7d","name":"Clara Chang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/caf15e2dc2531fd816755544d5aede05f7a3a4e4e1964002291983157a8cbcbe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/caf15e2dc2531fd816755544d5aede05f7a3a4e4e1964002291983157a8cbcbe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/caf15e2dc2531fd816755544d5aede05f7a3a4e4e1964002291983157a8cbcbe?s=96&d=mm&r=g","caption":"Clara Chang"},"url":"https:\/\/bhgrecareer.com\/bebetterblog\/author\/cchang\/"}]}},"_links":{"self":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/4564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/comments?post=4564"}],"version-history":[{"count":1,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/4564\/revisions"}],"predecessor-version":[{"id":68833,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/4564\/revisions\/68833"}],"wp:attachment":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media?parent=4564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/categories?post=4564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/tags?post=4564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}