{"id":38631,"date":"2020-04-20T13:40:10","date_gmt":"2020-04-20T17:40:10","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=38631"},"modified":"2024-12-30T11:03:19","modified_gmt":"2024-12-30T16:03:19","slug":"now-is-the-time-to-become-a-video-pro","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/now-is-the-time-to-become-a-video-pro\/","title":{"rendered":"Now is the Time to Become a Video Pro"},"content":{"rendered":"\n<p>Video is one of the most highly effective forms of content. Although most of us consume a large amount of video, many real estate agents aren\u2019t using video as part of their digital marketing strategy.&nbsp;Learning about video is a great use of your social distancing time while you wait&nbsp;to make your grand re-entrance.&nbsp;Here are some tips to&nbsp;become a video pro right now:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Figure out who your audience is. Who do you want to target&nbsp;and what appeals most to them?&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Create&nbsp;an outline of the main points you want to communicate and develop a script. Stay focused on what you want to get across as&nbsp;your&nbsp;core message and try practicing a few times&nbsp;out loud&nbsp;before hitting record.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Once you have your equipment,&nbsp;whether a camera or your phone, choose a location.&nbsp;Make&nbsp;sure&nbsp;your location is quiet and has adequate lighting. If you want to brighten things up,&nbsp;o-ring&nbsp;lights are cheap and provide great color. It\u2019s also important&nbsp;that&nbsp;the background is not distracting to avoid pulling attention off you.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Make sure you wear solid clothing with no patterns or distracting prints.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Once you have recorded,&nbsp;it\u2019s&nbsp;time to begin editing.&nbsp;The first 5 seconds&nbsp;of the video need to be strong&nbsp;to capture the&nbsp;viewer\u2019s&nbsp;attention.&nbsp;Keep&nbsp;your total video&nbsp;under two minutes long&nbsp;and&nbsp;keep in mind shorter videos&nbsp;usually perform better.&nbsp;Don\u2019t forget to include a CTA.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Now that you have the basics covered, you can start incorporating video into your online marketing plan. It\u2019s a great way to engage with your audience, create&nbsp;a&nbsp;higher awareness&nbsp;and boost your lead generation efforts.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is one of the most highly effective forms of content. Although most of us consume a large amount of video, many real estate agents aren\u2019t using video as part of their digital marketing strategy.&nbsp;Learning about video is a great use of your social distancing time while you wait&nbsp;to make your grand re-entrance.&nbsp;Here are some [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":41461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,171,191],"tags":[30071,34641,35321,45251],"class_list":["post-38631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-branding","category-productivity-2","category-real-estate-marketing-2","tag-online-marketing","tag-real-estate-marketing","tag-real-estate-video","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Now is the 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