{"id":3827,"date":"2009-10-19T10:20:21","date_gmt":"2009-10-19T15:20:21","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=3827"},"modified":"2024-12-30T14:43:59","modified_gmt":"2024-12-30T19:43:59","slug":"beatcancer-the-power-of-new-media","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/beatcancer-the-power-of-new-media\/","title":{"rendered":"#BeatCancer: The Power of New Media"},"content":{"rendered":"<p style=\"text-align: justify\">You may have noticed this hashtag a lot over the weekend. It was the highest trending topic on Twitter. And that&#8217;s because a group of very clever people demonstrated the power of social media for social good.<\/p>\n<p style=\"text-align: justify\">The goal was to set a Guinness World Book record for the <a href=\"http:\/\/beeverywhere.tv\/\" target=\"_blank\" rel=\"noopener\">largest social mass media<\/a> message distributed in a 24-hour period. And the goal was achieved!<\/p>\n<p style=\"text-align: justify\">The masterminds behind this mission were <a href=\"http:\/\/beatcancereverywhere.com\/about.html\" target=\"_blank\" rel=\"noopener\">Tamara Knechtel <\/a>from Everywhere, an Atlanta based social media company and CNN anchor <a href=\"http:\/\/www.cnn.com\/CNN\/anchors_reporters\/lemon.don.html\" target=\"_blank\" rel=\"noopener\">Don Lemon<\/a>. They came up with the idea over a casual conversation.<\/p>\n<p style=\"text-align: justify\">Don Lemon launched the concept at the <a href=\"http:\/\/www.blogworldexpo.com\/\" target=\"_blank\" rel=\"noopener\">Blog World\/New Media Expo <\/a>in Las Vegas on Friday.\u00a0Attendees of the conference and people all over the Internet were asked to send Tweets, issue Facebook status updates and blog using #BeatCancer in their posts. And that&#8217;s exactly what they did.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/beatcancereverywhere.com\/\" target=\"_blank\" rel=\"noopener\">EBay, PayPal and Miller Lite <\/a>were major sponsors of the initiative and agreed to donate 1 cent for every Tweet, blog post or Facebook update during the 24-hour period. All money raised will be donated to non-profit cancer organizations. The social web jumped on board and over 208,000 mentions happened in a 24 hour period.<\/p>\n<p style=\"text-align: justify\">This is an amazing example of the power of social media. The ability to pull thousands of people together across the world with a single focus is inspiring.<\/p>\n<p style=\"text-align: justify\">There are many examples of that use the notion of 4 C&#8217;s of social media. #beatcancer demonstrates how social media can be used to :<\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Connect. <\/strong> Every person involved felt an instant connection to one another and to the cause.<\/li>\n<li><strong>Community. <\/strong>People not only at BlogWorld but literally all over the world instantly jumped on board to support.<\/li>\n<li><strong>Conversation.<\/strong> The dialog\u00a0extended beyond\u00a0the new media realm into the traditional media sphere. With <a href=\"http:\/\/www.cnn.com\/video\/#\/video\/bestoftv\/2009\/10\/18\/lemon.beats.cancer.cnn\" target=\"_blank\" rel=\"noopener\">CNN<\/a> featuring the\u00a0event.<\/li>\n<li><strong>Care.<\/strong> People engaged and cared about the outcome of this new media experiment and the positive impact it will have for those impacted by cancer.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">The new media tools we all have access to can be used to\u00a0make a difference. #beatcancer is a Guinness World Book record holding example of how new media has given us all an expaned playing field to use. Let&#8217;s not waste it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have noticed this hashtag a lot over the weekend. It was the highest trending topic on Twitter. And that&#8217;s because a group of very clever people demonstrated the power of social media for social good. The goal was to set a Guinness World Book record for the largest social mass media message distributed [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,261],"tags":[331,2731,4731,8401,9251,9311,9611,11981,13301,14041,16561,17701,18051,21501,23321,25831,26401,28841,39881,39901,40221,42211,44021,44281,44381],"class_list":["post-3827","post","type-post","status-publish","format-standard","hentry","category-commentary","category-technology","tag-beatcancer","tag-atlanta","tag-blog-world","tag-cnn","tag-conferences","tag-connections","tag-conversation","tag-don-lemon","tag-engage","tag-facebook","tag-georgia","tag-guinness-world-book","tag-hashtags","tag-internet","tag-las-vegas","tag-marketing-experiments","tag-media","tag-new-media-expo","tag-social-good","tag-social-media","tag-social-networking","tag-tamara-knechtel","tag-trendic-topics","tag-tweets","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#BeatCancer: The Power of New Media - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/beatcancer-the-power-of-new-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#BeatCancer: The Power of New Media - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"You may have noticed this hashtag a lot over the weekend. 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