{"id":36791,"date":"2020-01-14T23:27:00","date_gmt":"2020-01-15T04:27:00","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=36791"},"modified":"2024-12-30T11:03:24","modified_gmt":"2024-12-30T16:03:24","slug":"real-estate-coaching","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-coaching\/","title":{"rendered":"How to Use a Real Estate Coaching Program to Recruit the Best New Agents"},"content":{"rendered":"\n

Attracting top talent to a\nbrokerage helps expand the business and increase profits. Often it takes more\nthan a fair commission split and necessary training to bring key personnel into\nthe office. Discover how to use a real estate coaching program to recruit the\nbest new agents and help them develop superior leadership qualities.<\/p>\n\n\n\n

Goals of a Coaching Program<\/h4>\n\n\n\n

Coaching programs go beyond preliminary training\ninto day-to-day strategies for success. New agents require instruction and\nsupervision to learn how to achieve the best possible marketing and sales\nresults. Producing strong agents encourages retention to help the brokerage grow\nand be increasingly profitable. Coaching is also an opportunity to teach new\nagents about unique strategies and systems to help them achieve or exceed their\ngoals. Plus, coaching sessions can be added to general training for a more\none-on-one approach. Providing this level of instruction and guidance is a\nfirst step toward attracting some of the most talented new agents.<\/p>\n\n\n\n

Ongoing Support for Continued Success<\/h4>\n\n\n\n

Training is typically a one-and-done educational\nopportunity. Agents gain knowledge then must figure out on their own how to\napply this knowledge in the field. Coaching provides ongoing support to new\nagents to help them learn how to connect with clients, market properties, and\nclose the deals. As an agent learns, a coach offers<\/a> meaningful input about execution\nand performance to help agents get more leads. Brokerages offering coaching\nservices attract agents looking for that extra level of assistance to jumpstart\ntheir careers.<\/p>\n\n\n\n

Social Media Exposure<\/h4>\n\n\n\n

Offer real estate coaching and training tips via\nsocial media to let agents know the brokerage offers the latest ways to achieve\nsuccess. Agents and potential clients will visit these informational sessions\nto learn more and then share the link with others. Millennial talent gets all\nor most of its information about jobs and education online. Sharing on social\nmedia will help attract millennial agents who are ready to help first-time\nhomebuyers and other clients who speak their language. A brokerage with older\nagents should initiate a social media campaign to get the attention of young\ntalent.<\/p>\n\n\n\n

Enhanced Training Opportunities<\/h4>\n\n\n\n

When hundreds or thousands of agents complete the\nsame training course, they take a similar approach to their careers. General\ntraining is typically straightforward, with no interactive opportunities to ask\nquestions or gain a greater understanding of the material. Coaching is a\ncommunicative process that enables agents to chat, question, and implement\nideas in a productive way that supports their future success. New agents are\ndrawn to this method because they can get essential feedback to help them get established\nin the industry.<\/p>\n\n\n\n

Stay on Top of Digital Marketing Strategies<\/h4>\n\n\n\n

Everyone goes online to find a house, which means\nall agents should know the basics of digital marketing. Search engine\noptimization, content creation, social media sharing, and other tactics give\nagents a competitive edge. Google is continuously improving its algorithms, so\ncontent creators must be aware of these changes. Coaches direct an agent\u2019s\nattention toward digital marketing and other methods of generating leads and\ndeveloping meaningful relationships with existing clients. Better Homes and\nGardens\u00ae Real Estate affiliated agents have access to the Be Better University<\/a>\u00ae to attend live classes, peruse\nclass materials, and view on-demand learning materials to enhance their\nunderstanding and performance.<\/p>\n\n\n\n

Give Them What They Want<\/h4>\n\n\n\n

Tools such as online surveys, Facebook groups, and\ninteractive messaging help brokerages understand what new agents want from\nprospective employers. Chatting with new agents to see what they are looking\nfor helps brokerages tailor coaching programs to empower them to start earning\nmoney. Offer customized coaching programs for new and existing agents to keep\nthe brokerage profitable and growing.<\/p>\n\n\n\n

Focus on Teamwork<\/h4>\n\n\n\n

Agents who work together share significant\naccomplishments. From creating an authoritative blog to selling luxury homes,\nthere are various ways to teach agents to maximize their time and talents\nthrough collaboration. Brokerages should convey the commission structure and\nemphasize the benefits of closing deals in creative ways as a team to avoid missed\nopportunities. Closing a deal together is better than watching the sale go to\nthe competition. And coaching can help\nagents<\/a> find\nproductive ways to put their heads together to generate more leads.\n\nAgents with superior\nleadership qualities stand the test of time and earn a generous income. Use a\nreal estate coaching program to attract some of the top new agents and help\nthem surpass their expectations of the first year.  Agents who achieve this level of success will\nbe loyal to the brokerage that provided the training and coaching to help make\nit happen.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Better Homes and Gardens\u00ae Real Estate explains how to use a real estate coaching program to recruit the best new agents and teach them leadership qualities.<\/p>\n","protected":false},"author":181,"featured_media":36811,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,271],"tags":[3771,5741,12731,23561,28741,34321,35801],"class_list":["post-36791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-2","category-thought-leadership-2","tag-best-new-agents","tag-brokerage-tips","tag-education","tag-leadership-qualities","tag-new-agents","tag-real-estate-coaching","tag-recruit-agents"],"yoast_head":"\nReal Estate Coaching | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Better Homes and Gardens\u00ae Real Estate explains how to use a real estate coaching program to recruit the best new agents and teach 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