{"id":35501,"date":"2020-01-16T16:06:00","date_gmt":"2020-01-16T21:06:00","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=35501"},"modified":"2024-12-30T11:03:23","modified_gmt":"2024-12-30T16:03:23","slug":"sphere-of-influence","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/sphere-of-influence\/","title":{"rendered":"Want More Real Estate Leads? How to Expand Your Sphere of Influence"},"content":{"rendered":"\n<p>A sphere of influence\nincludes the people an agent knows professionally and personally who trust his\nor her opinion. Maintaining these relationships and using them to build new\nones is an integral part of an agent\u2019s success. Discover the leadership qualities and skills to expand your sphere of influence to get more leads and referrals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Find Your Way Around Facebook<\/h4>\n\n\n\n<p>An easy way to see a sphere of influence in action\nis to use Facebook as a social media platform. Consider the current contacts in\nyour sphere and connect with them via Facebook. Build connections with friends,\nfamily, neighbors, co-workers, local businesses, and more. Be interactive,\ncommenting on their posts as well as posting on the account. Include\npersonalized content as well as professional updates to build authentic\nrelationships with your connections. Want to expand your sphere further? Get\nconnected on Twitter and LinkedIn, too. Remember to use relevant, keyword-based\ntags on social media to help more people find you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Send a Message<\/h4>\n\n\n\n<p>Staying in touch with connections is crucial to\nmaintaining a sphere of influence and bring more people into the circle. Find\nout the best way to communicate with people, then offer to send updates via\nemail or text message. Include links to updated listings, current housing\nmarket information, and announcements about upcoming events in the community.\nMix up the messages to give recipients a reason to open them. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Maximize the Power of Printed Materials<\/h4>\n\n\n\n<p>Traditional methods, such as distributing printed\nmaterials, continue to be productive today. Agents should always have business\ncards handy to give to everyone they meet. A sleek, printed brochure is a\nprofessional addition to any open house. Flyers about the neighborhood and\nbasic real estate information are helpful to distribute at community centers\nand houses of worship throughout the area. Sending direct mail pieces is\nanother great way to connect with clients. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Host an Annual Cocktail Party<\/h4>\n\n\n\n<p>People look forward to attending an <a href=\"http:\/\/bhgrealestateblog.com\/real-estate-pros-guide-to-hosting-an-event\/\">annual event<\/a>, such as a corporate cocktail\nparty. Agents hosting an annual soiree for promotional purposes should be\nconsistent and creative. Hold the event at the same time of year each year.\nFocus on a theme and other fun features to make the gathering more memorable,\nsuch as the appearance of a local celebrity. Include appetizers, cocktails,\nmusic, and promotional materials about the agent. Dare to step it up by hosting\na party at one of the most luxurious available listings, with the permission of\nthe owners.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sponsor a Charitable Event<\/h4>\n\n\n\n<p>Agents need to put their names in front of the\ncommunity, so people remember them when they are ready to buy or sell a\nproperty. One way to stay at the forefront of local news is to sponsor a\ncharitable event. Some agents sponsor a sports team while others get involved\nwith neighborhood causes, such as raising money for a family in need.\nSupporting the community helps agents gain trust and recognition.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Become an Informational Speaker<\/h4>\n\n\n\n<p>Local groups, such as libraries and senior citizen\ncenters, always look for informational speakers to attend their meetings.\nCreate sessions about buying and selling property to appeal to the specific\ngroup. Speaking at events helps agents establish themselves as recognized\nauthorities in the local real estate industry. Other engagements \u2013 and\nreferrals \u2013 are sure to follow a successful event.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Attend Regional Networking Events<\/h4>\n\n\n\n<p>Continuing education is crucial for real estate\nagents to remain relevant and to thrive in a continually evolving marketplace.\nNetworking events provide essential industry updates and give agents a golden\nopportunity to connect with other professionals. Building a robust professional\nnetwork enables agents to refer their clients to people they trust. And, these\nprofessionals will also send referrals to an agent, helping to generate more\nleads. Better Homes and Gardens Real Estate agents have access to the Be Better\nUniversity for outstanding <a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/learning\/learning-overview.html\">professional development<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Communicate Through Photos<\/h4>\n\n\n\n<p>Creating and maintaining a <a href=\"http:\/\/time100.time.com\/2013\/04\/18\/spheres-of-influence\/\">sphere of influence<\/a> relies on secure communication.\nAgents need to connect with people in a meaningful way, so they are remembered.\nFor those who struggle with words, photos can be an excellent way to connect in\nthe real estate industry. Post listings and personal images to sites such as\nPinterest and Instagram to reach out to your connections. Share and comment on the\nphotos posted by your contacts to encourage interactive relationships. Use\nprofessional imagery to attract attention and promote interest in your\nlistings.\n\nExpanding your sphere of influence requires communication,\ninteraction, and authentic connections. From social media to local events,\nthere are countless ways to connect with other individuals and businesses to\nincrease your sphere. As agents establish and maintain more meaningful\nconnections, they will steadily generate more leads.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Better Homes and Gardens\u00ae Real Estate discusses how to get more leads by expanding your sphere of influence and developing strong leadership qualities.<\/p>\n","protected":false},"author":181,"featured_media":35511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,271],"tags":[28671,34641,39901,40621],"class_list":["post-35501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-thought-leadership-2","tag-networking","tag-real-estate-marketing","tag-social-media","tag-sphere-of-influence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sphere of Influence | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Better Homes and Gardens\u00ae Real Estate discusses how to get more leads by expanding your sphere of influence and developing strong leadership qualities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/sphere-of-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sphere of Influence | Better Homes and Gardens\u00ae Real Estate\" \/>\n<meta property=\"og:description\" content=\"Better Homes and Gardens\u00ae Real Estate discusses how to get more leads by expanding your sphere of influence and developing strong leadership qualities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/sphere-of-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T21:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/networking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/sphere-of-influence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/sphere-of-influence\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Want More Real Estate Leads? 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