{"id":35471,"date":"2020-01-15T16:00:00","date_gmt":"2020-01-15T21:00:00","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=35471"},"modified":"2024-12-30T11:03:24","modified_gmt":"2024-12-30T16:03:24","slug":"real-estate-lead-generation","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation\/","title":{"rendered":"Want More Action? Six Smart Real Estate Lead Generation Ideas"},"content":{"rendered":"\n

Few real estate agents say they are too busy to get\nmore leads. Successful agents share their real estate leads with the agency to\nget a piece of the pie rather than giving it all up. With that in mind,\nprogressive agents are always looking for more action \u2013 even if they decide to\nshare the wealth. Score more clients with these six smart real estate lead\ngeneration ideas that get results.<\/p>\n\n\n\n

Live and Breathe Real Estate Around Your Sphere of\nInfluence (SOI)<\/h4>\n\n\n\n

An agent’s sphere of influence (SOI) is one of the\nbest sources of ongoing leads. People who know and trust the agent are likely\nto send referrals. An agent needs to remain in contact with family, friends,\nneighbors, and associates. The goal is for people to think of real estate when\nthey remember the agent. Instead of continually announcing their position,\nagents can wear t-shirts and hats with the agency logo. Use office pens and\nmugs to remind everyone about being an agent gently.<\/p>\n\n\n\n

The fast-paced lifestyle of a successful agent often\nmeans being creative to stay in touch with people. Host holiday parties, run a\ncharity event and send postcards and small gifts for occasions. Always make a\ncall and send a card to thank someone for sending referrals. Provide the\nhighest level of service to these clients, so the people who referred them look\ngood.<\/p>\n\n\n\n

Post Evergreen Content For a Select Niche Market<\/h4>\n\n\n\n

Attracting clients means speaking their language.\nAgents should provide answers to their questions before they ask them. One way\nto do this is by choosing a specific niche market, such as first-time buyers,\nveterans, or luxury sellers. Learn everything possible about the target\naudience. Then create evergreen content to share useful information, news, and\nupdates.<\/p>\n\n\n\n

Evergreen content is written to benefit readers\ntoday and in the future. Trending articles attract significant traffic while\nthe topic is relevant, then the traffic tapers off. However, evergreen content\nremains useful for a long time to come. Keep SEO in mind, and incorporate\nrelevant keywords naturally into the title, content, and metadata of each\nevergreen article. Thoughtful optimization ensures the articles can be found\nlong after publication. Affiliated Better Homes and Gardens\u00ae Real Estate agents have the\nadvantage of sharing content from the brand’s highly trafficked and followed <\/a>social media\naccounts<\/a>.<\/p>\n\n\n\n

Finesse Clients With the Soft Sell<\/h4>\n\n\n\n

Sometimes agents have a dry spell and can’t wait to\nclose their next deal. Most clients sense desperation, and it drives them in\nthe opposite direction. Pushy agents may close a sale or two, but often get fewer\nreferrals than agents who make authentic connections with clients. Resist the\nurge to be aggressive. Instead, connect with people over shared interests and\nnurture relationships that encourage trust and respect.<\/p>\n\n\n\n

The soft sell can be quite effective, especially\nwith luxury clients. Sometimes people don’t fill out inquiry cards when they\nattend an open house or view a home for sale. Instead of urging them to provide\ntheir personal information, strike up a conversation. Get the visitor’s first\nname, ask if they live in the area, and find out the street where they reside.\nPerform a reverse search to look for a person with that name who lives on the\nblock. Then call, visit, or send a postcard encouraging them to contact the\nagency about their real estate needs.<\/p>\n\n\n\n

Become a Local Celebrity: Host a Podcast<\/h4>\n\n\n\n

Local celebrities enjoy notoriety, respect, and\nplenty of networking opportunities. Newspaper writers, bloggers, and\nnewscasters are all people recognized for their neighborhood expertise. Real\nestate agents are also known to be area experts with knowledge about real\nestate values, local happenings, and upcoming building projects. Show off this\nexpertise by hosting a weekly podcast focused on helping buyers and sellers.<\/p>\n\n\n\n

Podcasts put an agent’s face, voice, and knowledge\nin front of potential clients. Be engaging, unique, and share information that\nmatters. Schedule podcasts weekly, so people look forward to watching and\nsharing them. Provide links to the podcasts on social media and in blog\narticles. With continued exposure, agents become local celebrities and <\/a>business leaders<\/a>. And everyone remembers the\npodcast host when they are ready to buy, sell, or rent a property.<\/p>\n\n\n\n

Take Time to Create a Stellar Presentation<\/h4>\n\n\n\n

Seasoned agents might be on autopilot when writing\nproperty descriptions and posting images. After doing it so often, they may\nhandle the process the same way every time. As a result, many listings start to\nlook alike. Nothing stands out unless the agent takes time to create a stellar\npresentation that resonates with buyers.<\/p>\n\n\n\n

Resist the temptation to speed through a generic\ndescription. Use descriptive words and relevant keywords to paint a picture of\nthe property. Outline its features, benefits, and what makes it unique. Include\nprofessional photos and video so that people can tour the rooms and outdoor\nliving spaces. Consider cutting-edge strategies, such as 3D photography and <\/a>drone photos<\/a>, to give people a fresh\nperspective. It might take longer, but agents are sure to see a higher\nresponse.<\/p>\n\n\n\n

Focus on What Clients Need and Want<\/h4>\n\n\n\n

When agents think about closing deals and making\nmoney, it shows. People tend to shy away from a sales-oriented approach because\nthey feel it’s all about the agent. An agent needs to make clients feel like\nthey are a top priority to generate more real estate leads. The best way to do\nthis is by focusing on what they need and want, rather than selling a property.<\/p>\n\n\n\n

Answer questions, provide localized information and\nbecome a valued resource. Agents should network with other professionals who\nare willing to offer assistance to potential clients. Entertain conversations\nthat may seem to go nowhere now, but could bear fruit in the future. A person\nwho talks about selling a house when their kids graduate could be looking for\nan agent in a couple of years. Or someone who wants a cottage, but none are\ncurrently available, can be the first person to call when one hits the market.\nPatience is a virtue that helps agents reap measurable rewards.\n\nAn agent who is willing\nto do the legwork attracts more real estate leads than a complacent one. Use\nthese savvy real estate lead generation ideas to stay active during down times\nand encourage more referrals.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Agents looking for more real estate leads should review these six smart ideas for boosting real estate lead generation from Better Homes and Gardens\u00ae Real Estate. <\/p>\n","protected":false},"author":181,"featured_media":35481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,191],"tags":[23461,28671],"class_list":["post-35471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-real-estate-marketing-2","tag-lead-generation-ideas","tag-networking"],"yoast_head":"\nReal Estate Lead Generation | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Agents looking for more real estate leads should review these six smart ideas for boosting real estate lead generation from Better Homes and Gardens\u00ae Real Estate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Lead Generation | Better Homes and Gardens\u00ae Real Estate\" \/>\n<meta property=\"og:description\" content=\"Agents looking for more real estate leads should review these six smart ideas for boosting real estate lead generation from Better Homes and Gardens\u00ae Real Estate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/lead-generation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Want More Action? 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