{"id":35351,"date":"2020-01-08T09:00:00","date_gmt":"2020-01-08T14:00:00","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=35351"},"modified":"2024-12-30T11:03:25","modified_gmt":"2024-12-30T16:03:25","slug":"buying-a-vacation-home","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/","title":{"rendered":"Seven Ways to Impress Clients Buying a Vacation Home"},"content":{"rendered":"\n<p>People dream of owning a vacation home where they\ncan escape the daily routine for a while. Many of them also profit from having\na vacation house by renting it throughout the year. These cautious buyers want\na perfect respite that is also a smart investment. Whether buyers want a waterfront property or a cabin in the mountains,\ndiscover seven ways to impress clients buying a\nvacation home.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Get to Know Vacation Home Buyers<\/h4>\n\n\n\n<p>Study the demographics of the typical vacation-home\nbuyer in the area. Some of them will be locals, and others may live far away.\nBe aware of their income and lifestyle habits. Then develop buyer personas\nbased on researched facts. Use these personas to build a marketing approach\nthat resonates with your target market. What do they want from a vacation\nproperty? How much can they afford to spend? Answering these questions makes it\neasier to tailor marketing efforts to attract the right audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Understand the Local Market<\/h4>\n\n\n\n<p>Savvy agents also research the local market to\ndetermine what types of vacation homes sell the fastest and the average sales\nprice for these properties. Knowing the value of vacation houses helps agents\nprice listings competitively for sellers and assist buyers in getting a fair\nprice. Updated research is crucial to ensure accuracy. Vacation homes are often\nconsidered a luxury purchase. The luxury market fluctuates based on conditions\nsuch as employment rates, average national income, and weather conditions in\nthe area. For example, the value of waterfront property\nmay plummet due to local damage from a hurricane or storm.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Be a Neighborhood Enthusiast<\/h4>\n\n\n\n<p>A neighborhood expert knows where the hot spots are\nand what makes the area desirable to buyers. Show off this expertise by sharing\nupdates via email, text message, and social media. Post informative blog\nentries about the local market, upcoming events, and regional news. Have a\nfinger on the pulse of what makes the vacation areas accessible. From rolling\ngolf greens to remove link here beautiful beaches, find out what everyone is\ndoing now for fun. Share this information with buyers to show how exciting the\narea is for vacationers, <a href=\"http:\/\/bhgrealestateblog.com\/beach-homes-for-sale\/\">even <\/a>offseason.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Showcase Features Vacationers Want<\/h4>\n\n\n\n<p>Vacation homes are an oasis away from the everyday\nworld. Buyers want enjoyable amenities that support their laid-back lifestyle\nduring a getaway. Showcase these features with photographs and video, including\naerial images and virtual tours. Focus on features that appeal to vacationers,\nsuch as a fully-equipped outdoor kitchen, a crystal clear swimming pool, and an\nindoor fireplace for chilly evenings. During a personal tour, guide them toward\nthese features, pointing out their appeal to vacation homeowners and renters.\nStage the focal points so buyers can imagine themselves enjoying their\nsurroundings. For example, toss a couple of luxurious floats into the pool and\nset the outdoor dining table to look ready for entertaining.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use Technology to Connect With Buyers<\/h4>\n\n\n\n<p>Most vacation home buyers do the majority of their\nresearch online, especially those who live far away. Usually, they will make\none or two trips to view properties in-person to help them make a decision.\nFind out the clients&#8217; preferred contact method. Some prefer to have listings\nand updates sent via text message, email, or social media sharing. Others want\na telephone call or snail mailings with printouts and brochures. Optimize all\nthe descriptions and content about the listing to help buyers find it. Use\ntools such as Google Analytics to find keywords to add to posts, so the search\nengines and buyers find the listing. Affiliated Betters Homes and Gardens\u00ae Real\nEstate agents have access to a wide array of<a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/digital_marketing\/digital-marketing-overview.html\"> <\/a><a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/digital_marketing\/digital-marketing-overview.html\">digital marketing\ntools<\/a> to connect\npotential buyers with available vacation properties.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tap Into Seasonal Marketing Strategies<\/h4>\n\n\n\n<p>January through July is usually the hottest time to\nmarket vacation homes, depending on the region and climate. In an area known\nfor skiing, the time frame may differ based on when people head to the\nneighborhood for popular recreational opportunities. Follow the trends and\ninvest in marketing accordingly. Accurate timing is crucial to sell vacation\nhomes faster and attract more qualified buyers. Put the most money and effort\ninto marketing during the months when people are researching vacations and\npreparing to book them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Become an Informative Resource<\/h4>\n\n\n\n<p>Buyers rely on real estate agents to provide\nessential information and resources. With out-of-town buyers in mind, create a\nlist of local professionals, including appraisers, accountants, attorneys,\ninspectors, movers, cleaning crews, pest control services, bankers, and\nmortgage lenders, Encourage reciprocal referrals from neighborhood businesses\nyou recommend to increase your client base. Also, research the current rental\nvalue of local vacation homes. Let buyers know the potential of purchasing a\nvacation home and renting it. Discuss property management, costs, and other\nfactors to help them make an educated choice. Be ready to answer the<a href=\"https:\/\/www.coastalliving.com\/homes\/questions-ask-realtor-beach-house\"> <\/a><a href=\"https:\/\/www.coastalliving.com\/homes\/questions-ask-realtor-beach-house\">typical questions\nbuyers have<\/a> about\nvacation properties, from climate concerns to flood insurance.\n\nEnthusiastic and\nfun-loving agents with pinpoint timing can corner the vacation property niche.\nWhen an agent impresses clients buying a vacation home,\nthey are sure to share their experiences with family and friends.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.<\/p>\n","protected":false},"author":181,"featured_media":35361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,191],"tags":[20681,25851,34641,44971],"class_list":["post-35351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-real-estate-marketing-2","tag-impress-clients","tag-marketing-ideas","tag-real-estate-marketing","tag-vacation-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buying a Vacation Home | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying a Vacation Home | Better Homes and Gardens\u00ae Real Estate\" \/>\n<meta property=\"og:description\" content=\"From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Seven Ways to Impress Clients Buying a Vacation Home\",\"datePublished\":\"2020-01-08T14:00:00+00:00\",\"dateModified\":\"2024-12-30T16:03:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\"},\"wordCount\":851,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg\",\"keywords\":[\"impress clients\",\"marketing ideas\",\"real estate marketing\",\"vacation home\"],\"articleSection\":[\"Marketing\",\"Real Estate Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\",\"name\":\"Buying a Vacation Home | Better Homes and Gardens\u00ae Real Estate\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg\",\"datePublished\":\"2020-01-08T14:00:00+00:00\",\"dateModified\":\"2024-12-30T16:03:25+00:00\",\"description\":\"From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.\",\"breadcrumb\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg\",\"width\":1024,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seven Ways to Impress Clients Buying a Vacation Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"description\":\"Insights into the Real Estate Industry\",\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"width\":76,\"height\":76,\"caption\":\"Better Homes and Gardens Real Estate Be Better Blog\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\",\"name\":\"Elizabeth Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Byrne\"},\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buying a Vacation Home | Better Homes and Gardens\u00ae Real Estate","description":"From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/","og_locale":"en_US","og_type":"article","og_title":"Buying a Vacation Home | Better Homes and Gardens\u00ae Real Estate","og_description":"From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.","og_url":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/","og_site_name":"Better Homes and Gardens Real Estate Be Better Blog","article_published_time":"2020-01-08T14:00:00+00:00","article_modified_time":"2024-12-30T16:03:25+00:00","og_image":[{"width":1024,"height":628,"url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg","type":"image\/jpeg"}],"author":"Elizabeth Byrne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Byrne","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#article","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/"},"author":{"name":"Elizabeth Byrne","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4"},"headline":"Seven Ways to Impress Clients Buying a Vacation Home","datePublished":"2020-01-08T14:00:00+00:00","dateModified":"2024-12-30T16:03:25+00:00","mainEntityOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/"},"wordCount":851,"commentCount":0,"publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg","keywords":["impress clients","marketing ideas","real estate marketing","vacation home"],"articleSection":["Marketing","Real Estate Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/","name":"Buying a Vacation Home | Better Homes and Gardens\u00ae Real Estate","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg","datePublished":"2020-01-08T14:00:00+00:00","dateModified":"2024-12-30T16:03:25+00:00","description":"From waterfront property to cabins in the mountains, Better Homes and Gardens\u00ae Real Estate shares seven easy ways to impress clients buying a vacation home.","breadcrumb":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#primaryimage","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/12\/vacation-home.jpg","width":1024,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/buying-a-vacation-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bhgrecareer.com\/bebetterblog\/"},{"@type":"ListItem","position":2,"name":"Seven Ways to Impress Clients Buying a Vacation Home"}]},{"@type":"WebSite","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","name":"Better Homes and Gardens Real Estate Be Better Blog","description":"Insights into the Real Estate Industry","publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization","name":"Better Homes and Gardens Real Estate Be Better Blog","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","width":76,"height":76,"caption":"Better Homes and Gardens Real Estate Be Better Blog"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4","name":"Elizabeth Byrne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","caption":"Elizabeth Byrne"},"url":"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/"}]}},"_links":{"self":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/35351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/comments?post=35351"}],"version-history":[{"count":1,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/35351\/revisions"}],"predecessor-version":[{"id":67877,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/35351\/revisions\/67877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media\/35361"}],"wp:attachment":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media?parent=35351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/categories?post=35351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/tags?post=35351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}