{"id":35261,"date":"2020-01-02T11:48:42","date_gmt":"2020-01-02T16:48:42","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=35261"},"modified":"2024-12-30T11:03:26","modified_gmt":"2024-12-30T16:03:26","slug":"how-to-get-more-listings","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-get-more-listings\/","title":{"rendered":"How to Get More Listings: Seven Smart SEO Tips for Agents"},"content":{"rendered":"\n<p>Most homebuyers go online to search for available\nproperties. Search engine optimization (SEO) focuses on targeted keywords and\nstrategies to attract search engines and people who want to find a house.\nSellers recognize the power of the internet and want to know how to use it.\nSavvy agents can use these seven smart SEO tips to learn how to get more\nlistings and make meaningful connections.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Blog<\/h4>\n\n\n\n<p>Most businesses have dedicated blogs to share\nupdates, information, and useful tips. Agents with a blog have an online space\nto communicate with current clients and connect with new ones. Post articles\nabout the current real estate market, buying and selling info, and share the\nlatest listings. Craft listings with unique descriptions, professional images,\nand video. Add relevant keywords and tags for your local target audience to\nfind your content. When agents post articles about listings, remind the readers\nthat you will list their property and market it with the same cutting-edge\ntools and enthusiasm for the best possible results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Become Social<\/h4>\n\n\n\n<p>Few things are more personal than helping someone\nbuy or sell a home. Making meaningful connections today often starts on social\nmedia such as Facebook <a href=\"https:\/\/fortune.com\/2016\/11\/10\/instagram-marketing-strategy-business-advice\/\">and Instagram<\/a>. Establish an account as an agent\nrather than using a personal social media account that may include personal\ncommentary and family events. Add a personalized touch to your agent account by\nposting something about yourself, such as photos from a recent vacation or\noffice party. Sprinkle these personal posts in with business ones, such as\nlinks to your listings and latest blog articles.&nbsp; Interact with others, share posts, and reply\nto comments. Include important updates specifically for sellers, to show how\nhelpful you could be as a listing agent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">It\u2019s All About Appearances<\/h4>\n\n\n\n<p>Sellers want to know their properties will be\npresented in the most desirable way possible. Adding eye-catching images to\nlistings makes them stand out from other homes for sale. And, adding images is\na way to attract search engines. Remember to add alt tags (an HTML attribute)&nbsp; to the pictures and use relevant keywords to\nhelp people find them. Try innovative photos, such as aerial photography, for a\nmore complete overview of the property. When agents make features look\nattractive, sellers want to list with them to take advantage of these marketing\nstrategies. Better Homes and Gardens\u00ae Real Estate agents have a variety of <a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/digital_marketing\/digital-marketing-overview.html\">professional images\nand tools<\/a> to use\nto make their articles and listings look better.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create Awesome Video<\/h4>\n\n\n\n<p>Adding videos to listings, blog articles, and social\nmedia posts will grab the attention of potential sellers. Quality videos with\nthe highest level of professionalism make a listing stand apart from the\ncompetition. Work with an expert who understands the latest real estate\nphotography techniques, including 3D and virtual reality, as well as panoramic\nand aerial videos.&nbsp; Taking a 3D tour is\nan excellent way to make properties more accessible to out-of-town buyers, and\naerial imagery is a perfect way to attract more interested sellers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Go Live<\/h4>\n\n\n\n<p>As sites such as Facebook and Instagram encourage\nlive posting, savvy agents are using it as another way to market listings. Live\ntours on Facebook and social media are an excellent way to instantly raise\nawareness about a property for sale. People like having the opportunity to see\na live tour of a home for the first time, without having to travel to see it\nin-person. Sellers will appreciate the value of a live tour to encourage people\nto schedule a personal viewing. Agents who offer these unique \u201cextras\u201d are sure\nto get more listings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on Local<\/h4>\n\n\n\n<p>Most agents target a specific neighborhood or\nregion. With that in mind, keywords must include the location as well as\nfavored real estate terminology.&nbsp; Adding\nlocalized terms ensures people in the area can find the available properties\nfor sale. Agents can tell sellers they offer local SEO marketing services to\nhelp more potential buyers see a house for sale. When sellers know they can\ndepend on an agent to <a href=\"http:\/\/bhgrealestateblog.com\/local-homes-for-sale\/\">reach local buyers<\/a>, they are willing to sign a\nlisting agreement. Another way to connect with local sellers is by posting blog\narticles and social media updates about neighborhood news and events. Sellers\nwant to work with agents who understand what\u2019s happening in the area.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Score Links<\/h4>\n\n\n\n<p>Agents who become known as trusted experts are\nlikely to attract more listings. One way to establish authority on search\nengines and with potential clients is to get links at authority sites. Guest\nblog posting, business directories, professional profiles, news articles, and\ninterviews are all ways to get a link from another site while being included in\nrelevant content. Link building helps an agent get recognized by Google and\nconnect with potential sellers.<\/p>\n\n\n\n<p>Learning how to get more listings starts with\nimplementing smart SEO strategies. Help people sell and find a house by sharing\ninformative, keyword-based content. Mastering optimization is an intelligent\nway for agents to broaden their scope and get more leads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Better Homes and Gardens\u00ae Real Estate shares seven smart SEO tips for agents to learn how to get more listings and helps clients sell and find a house.<\/p>\n","protected":false},"author":181,"featured_media":35271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,191,231,261],"tags":[1321,20161,25921,38891,40001],"class_list":["post-35261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-real-estate-marketing-2","category-social-media-marketing","category-technology","tag-agent-tips","tag-how-to-get-more-listings","tag-marketing-tips","tag-seo-tips","tag-social-media-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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