{"id":34441,"date":"2019-11-09T14:14:31","date_gmt":"2019-11-09T19:14:31","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=34441"},"modified":"2024-12-30T11:03:29","modified_gmt":"2024-12-30T16:03:29","slug":"real-estate-video-marketing","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-video-marketing\/","title":{"rendered":"Tech-Focused Real Estate Video Marketing Ideas to Get More Leads"},"content":{"rendered":"\n

If a picture is worth a thousand words, imagine the\nvalue of a video for ambitious real estate agents. Videos make it possible for\npotential buyers to tour a property and find a house\nfrom the comfort of their own space. Learn more about tech-focused real estate video marketing ideas to get more leads\nand sell more properties.<\/p>\n\n\n\n

Classic Listing Video<\/h4>\n\n\n\n

Few marketing tools are more effective than the\nclassic listing video. Sometimes a series of photos are used to create a simple\nvideo. Another option is to walk through the location to film each room and\narea. A walk-through video makes people imagine themselves being with the\nagent, viewing every space in the home. Because of its realistic perspective,\nthis type of video is used to inspire emotion and interest in a property. Plus,\nclassic listing videos are easy to share on social media as well as image and\nvideo sharing sites.<\/p>\n\n\n\n

360 Video Tours Make it Feel Real<\/h4>\n\n\n\n

The increasing popularity of 360 video tours shows\nthe power of using 3D imagery for a realistic experience. People have control\nover the video, with the ability to focus on specific areas of the house. While\nthese videos are more costly and time-consuming to make, they are an excellent\ntool to market homes to national buyers. Buyers in other states get an\nauthentic feel for a property to determine if they want to make the trip to\nview it in-person. And, busy luxury buyers appreciate the opportunity to tour\nproperties in-depth without leaving the boardroom or their home theater.<\/p>\n\n\n\n

Live Video Tours Create a Sense of Urgency<\/h4>\n\n\n\n

Savvy agents harness the power of social media to\ngenerate more leads. Better Homes and Gardens\u00ae Real Estate agents can tap into a vast network of <\/a>social media\nopportunities<\/a> to\nmaximize their marketing efforts. Now social media is being used to share live\nstreaming video and connect with interested parties right away. Live video\ntours on sites such as Facebook and SnapChat are a way to communicate with tech\nenthusiasts who want to buy homes. Watching a live tour creates a sense of\nurgency because viewers know other people on social media will see the house.\nPlus, it attracts a broad audience ranging from millennials to boomers who are\nready to buy homes.<\/p>\n\n\n\n

Aerial Video Tours Showcase Vast Properties<\/h4>\n\n\n\n

Showing every detail of a large home and property\ncan be nearly impossible during a brief video tour and a series of photographs.\nAerial video tours are the perfect way to showcase the majesty and magnitude of\nvast properties, such as waterfront estates and rolling farmland. Whether the\nbuyer is searching for a summer oasis by the sea or a farm with plenty of land\nand outbuildings, aerial tours provide a bird’s eye view. Buyers can see where\nthe house is situated on the property and the proximity to local features such\nas waterfront areas and highways.<\/p>\n\n\n\n

Interview a Client<\/h4>\n\n\n\n

A compelling way for an agent to prove his or her\nworth is to interview clients. Talk to former buyers and sellers about their\nsuccess stories. Ask them about filming a brief interview to share on social\nmedia and in blog articles. Sharing testimonials from happy clients, along with\ntheir personal experiences, helps agents build trust and a reputation as a\nprofessional. If a client faced challenges, encourage them to share the story\nto inspire a can-do attitude in other buyers and sellers. When people hear\nupbeat stories, they are more likely to contact the agent who helped create\nthem.<\/p>\n\n\n\n

Provide Meaningful Tips<\/h4>\n\n\n\n

Agents can also show their expertise by sharing\nessential tips in videos for specific target markets. For example, videos on\nhome staging and how to prepare a house for sale would appeal to sellers. Video\nsharing details about how to qualify for a mortgage and features to look for in\na home are attractive to sellers. Include contact information at the end of the\nvideo for viewers to ask questions and learn more. Sharing useful information\nestablishes authority and helps agents show how they can help.<\/p>\n\n\n\n

Connect With the Community<\/h4>\n\n\n\n

People buy more than a home \u2013 they are purchasing a\nlifestyle in a specific community. Buyers want to know about the neighborhood\nand what it offers. Create videos interviewing local business owners about the\nbenefits of their establishment. Film local events, such as parades and art\nshows, to inspire a sense of community. Take videos of local parks, beaches,\nand wildlife refuges to show the beauty of the area. The goal is to show what\nmakes the neighborhood a wonderful place to live and work. Add a <\/a>call to action<\/a> and contact information at the\nend of each video.<\/p>\n\n\n\n

Share Essential Housing Market Updates<\/h4>\n\n\n\n

Use live video to share essential market updates on\nsocial media. These videos can be used to complement blog posts sharing this\nnews. Offer the latest information on housing in the region, interest rates,\nproperty tax updates, and more. Discuss whether it is currently a buyer’s or <\/a>seller’s market<\/a> and what that means. Agents can\nbecome a go-to resource for housing data by creating videos to keep people\ninformed. When viewers are ready to buy or sell property, they will remember\nthe agent who provided meaningful information.\n\nUse real estate video marketing ideas to build a brand,\nestablish trust, and start generating more leads. Whether a client wants to find a house or sell one, prove the value of using an\nagent \u2013 and the latest video marketing strategies \u2013 to make it happen.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

The experts at Better Homes and Gardens\u00ae Real Estate offer tech-savvy real estate video marketing ideas for agents to help people find a house of their dreams.<\/p>\n","protected":false},"author":181,"featured_media":34451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,261,281,301],"tags":[25851,25921,42451,45201],"class_list":["post-34441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing-2","category-technology","category-video","category-virtual","tag-marketing-ideas","tag-marketing-tips","tag-tech-tools","tag-video"],"yoast_head":"\nReal Estate Video Marketing | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"The experts at Better Homes and Gardens\u00ae Real Estate offer tech-savvy real estate video marketing ideas for agents to help people find a house of their dreams.\" 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