{"id":34241,"date":"2019-11-04T15:25:43","date_gmt":"2019-11-04T20:25:43","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=34241"},"modified":"2019-11-04T15:25:43","modified_gmt":"2019-11-04T20:25:43","slug":"4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/","title":{"rendered":"4 real estate tips for turning listings into a social media lead magnet"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>The home search process is changing. So is real estate\u2019s ability to engage clients online.<\/em><\/h2>\n\n\n\n<p>In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore.<\/p>\n\n\n\n<p>Today, it\u2019s a spiral inside a maze. And your&nbsp;<a href=\"https:\/\/matterport.com\/resources\/ebook-real-estate-handbook-reaching-next-generation-now\/?utm_medium=article&amp;utm_source=inman&amp;utm_campaign=Inman_sponsored_content_I&amp;utm_term=digital-sponsor-content&amp;utm_content=Inman_Connect_sponsored_I\" rel=\"noreferrer noopener\" target=\"_blank\">marketing to today\u2019s home buyer<\/a>&nbsp;and seller has more avenues than it ever has before. But that also means you also have greater opportunities to reach your audiences than ever before.<\/p>\n\n\n\n<p>With a sudden rise in technology solutions specifically designed for real estate, the industry realizing the potential of social media for the immersive experiences your audience increasingly demands. That\u2019s why establishing a brand presence online is now critical to capturing your client\u2019s attention. And the best part is, it doesn\u2019t have to be complicated.<\/p>\n\n\n\n<p>Here are some simple steps for turning listings into a social media lead magnet, connecting with clients online now and in the future.<\/p>\n\n\n\n<p><strong>Understand the strengths of each social platform and how they fit your goals<\/strong><\/p>\n\n\n\n<p>When we look at&nbsp;<a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-2018-appendix-a-detailed-table\/\" rel=\"noreferrer noopener\" target=\"_blank\">social media demographics as a whole<\/a>, you can identify where your target audience is likely to be spending time.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>68% of adults use Facebook<\/li><li>35% of adults use Instagram<\/li><li>24% of adults use Twitter<\/li><li>25% of adults use LinkedIn<\/li><li>29% of adults use Pinterest<\/li><li>27% of adults use Snapchat<\/li><\/ul>\n\n\n\n<p>Facebook owns Instagram and has been around much longer. Per the same report, Facebook users skew a bit more female, with 54% women and 46% men. Interestingly, over&nbsp;<a href=\"https:\/\/www.recode.net\/2017\/6\/22\/15849966\/transcript-instagram-ceo-kevin-systrom-facebook-photo-video-recode-decode\" rel=\"noreferrer noopener\" target=\"_blank\">80% of Instagram\u2019s user base<\/a>&nbsp;lives outside the US.<\/p>\n\n\n\n<p>\u201cMark Zuckerberg has said is that this is going to be the year of stories,\u201d said social media strategist&nbsp;Marki Lemons-Ryhal. \u201cThat means Facebook stories, Instagram stories, and IGTV. So you want to leverage photos and videos to all three locations. And you definitely want to look at stories, because if you don\u2019t post content once per day to a story, you won\u2019t be present in a story feed \u2014 that content disappears every 24 hours.\u201d<\/p>\n\n\n\n<p><strong>Create a consistent brand presence across channels<\/strong><\/p>\n\n\n\n<p>There is such a distinct persona to each channel, for instance, Snapchat is a more casual environment while LinkedIn is a more professional one. It can be tempting to cultivate a unique identity on each. But for real estate, you are your brand and your brand should be consistent, relatable, and recognizable no matter where your client encounters it.<\/p>\n\n\n\n<p><strong>4 tips for building a real estate brand identity:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Post on a regular basis, but do not always post about real estate. \u201cI\u2019m a believer in the 80\/20 ratio,\u201d said Lemons-Ryhal. \u201c80% personal content, and 20% business.\u201d<\/li><li>Use consistent keywords and nomenclature for your area, the style of properties you work with, etc.<\/li><li>Embrace automation to disseminate your message across channels, without losing an authentic voice. Customize the message for the channel if you can.<\/li><li>Become the resource of information clients crave. Offer value, tips, and insights that show your expertise.<\/li><\/ul>\n\n\n\n<p>Lemons-Ryhal also recommends agents and brokers keep their community in mind when they post.<\/p>\n\n\n\n<p>\u201cUse the hashtags for the area around your market and your listings,\u201d she suggested. \u201cBecause there are three ways people can search on Instagram. They can search by the user\u2019s name, they can search by hashtags, and they can also search by location. So I want my photos to be found in conjunction with the most popular restaurants, the most popular home inspector, or maybe the best play that\u2019s in town. So when people are looking for that play or that venue, they see my content. Then they come back to my profile and see my other content \u2014 including my listings.\u201d<\/p>\n\n\n\n<p><strong>Provide visuals that differentiate your brand<\/strong><\/p>\n\n\n\n<p>There was a day when a post didn\u2019t have to have an image. That day is long past. Not only do you need an image, but you also need to step up your visual game, catching your audience\u2019s eye as they scroll by. Here are some ways you can do that with Instagram and Matterport.<\/p>\n\n\n\n<p>Highly accessible and comprehensive views of your listings help build critical buyer confidence. This, in turn, also alleviates buyer stress by providing a 24\/7 resource for revisiting property details-on-demand and reinforcing their process.<\/p>\n\n\n\n<p><strong>Create and share a \u2018Mattershort\u2019<\/strong><\/p>\n\n\n\n<p>A Mattershort is an eye-catching, informational view of a property that showcases your unique differentiation. And it\u2019s perfect for Instagram. This immersive, impactful experience can include high res 2D photography, schematic floor plans, and property information. Creating one is simple.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Scan a property with a Matterport Pro2 3D camera or&nbsp;<a href=\"https:\/\/matterport.com\/360-cameras\/?utm_medium=article&amp;utm_source=inman&amp;utm_campaign=Inman_sponsored_content_I&amp;utm_term=digital-sponsor-content&amp;utm_content=Inman_Connect_sponsored_I\" rel=\"noreferrer noopener\" target=\"_blank\">Matterport-supported 360 camera<\/a><\/li><li>Create a navigable model creation with Matterport\u2019s AI-powered software<\/li><li>Download the automatically generated videos, including the \u201cMattershort\u201d GIF and MP4 option<\/li><li>Create a post as normal and attach the Mattershort as an image.<\/li><\/ol>\n\n\n\n<p>Mattershorts, and the immersive listings they link to help you create an environment that earns repeat, referral business, and positive position in today\u2019s&nbsp;<a href=\"https:\/\/matterport.com\/blog\/2019\/04\/19\/tips-turning-real-estate-client-referrals-recurring-business\/?utm_medium=article&amp;utm_source=inman&amp;utm_campaign=Inman_sponsored_content_I&amp;utm_term=digital-sponsor-content&amp;utm_content=Inman_Connect_sponsored_I\" rel=\"noreferrer noopener\" target=\"_blank\">online review culture<\/a>.<\/p>\n\n\n\n<p>With this next generation of homebuyer comes the next generation of tools for reaching them. Your brand has a story to tell, be sure it\u2019s heard by providing your audience an online experience where it\u2019s fully captured.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The home search process is changing. So is real estate\u2019s ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it\u2019s a spiral inside a maze. And your&nbsp;marketing to today\u2019s home buyer&nbsp;and seller has more avenues than it [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":34261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-34241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 simple tips for turning real estate listings into social media leads<\/title>\n<meta name=\"description\" content=\"4 simple tips for turning real estate listings into social media leads, connecting with clients online now and in the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 simple tips for turning real estate listings into social media leads\" \/>\n<meta property=\"og:description\" content=\"4 simple tips for turning real estate listings into social media leads, connecting with clients online now and in the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-04T20:25:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"4 real estate tips for turning listings into a social media lead magnet\",\"datePublished\":\"2019-11-04T20:25:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/\"},\"wordCount\":874,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg\",\"articleSection\":[\"Real estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/\",\"url\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/\",\"name\":\"4 simple tips for turning real estate listings into social media leads\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg\",\"datePublished\":\"2019-11-04T20:25:43+00:00\",\"description\":\"4 simple tips for turning real estate listings into social media leads, connecting with clients online now and in the future.\",\"breadcrumb\":{\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg\",\"width\":2560,\"height\":1378,\"caption\":\"a holograph of skyscrapers in a man's hand showing how you can connect your listing and clients through social media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 real estate tips for turning listings into a social media lead magnet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"description\":\"Insights into the Real Estate Industry\",\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"width\":76,\"height\":76,\"caption\":\"Better Homes and Gardens Real Estate Be Better Blog\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\",\"name\":\"Elizabeth Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Byrne\"},\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 simple tips for turning real estate listings into social media leads","description":"4 simple tips for turning real estate listings into social media leads, connecting with clients online now and in the future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/","og_locale":"en_US","og_type":"article","og_title":"4 simple tips for turning real estate listings into social media leads","og_description":"4 simple tips for turning real estate listings into social media leads, connecting with clients online now and in the future.","og_url":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/","og_site_name":"Better Homes and Gardens Real Estate Be Better Blog","article_published_time":"2019-11-04T20:25:43+00:00","og_image":[{"width":2560,"height":1378,"url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg","type":"image\/jpeg"}],"author":"Elizabeth Byrne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Byrne","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#article","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/"},"author":{"name":"Elizabeth Byrne","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4"},"headline":"4 real estate tips for turning listings into a social media lead magnet","datePublished":"2019-11-04T20:25:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/"},"wordCount":874,"commentCount":0,"publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"image":{"@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg","articleSection":["Real estate"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/4-real-estate-tips-for-turning-listings-into-a-social-media-lead-magnet\/","url":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/","name":"4 simple tips for turning real estate listings into social media leads","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage"},"image":{"@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg","datePublished":"2019-11-04T20:25:43+00:00","description":"4 simple tips for turning real estate listings into social media leads, connecting with clients online now and in the future.","breadcrumb":{"@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#primaryimage","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/11\/shutterstock_540185758-scaled.jpg","width":2560,"height":1378,"caption":"a holograph of skyscrapers in a man's hand showing how you can connect your listing and clients through social media"},{"@type":"BreadcrumbList","@id":"https:\/\/matterport.com\/blog\/2019\/07\/12\/4-real-estate-tips-turning-listings-social-media-lead-magnet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bhgrecareer.com\/bebetterblog\/"},{"@type":"ListItem","position":2,"name":"4 real estate tips for turning listings into a social media lead magnet"}]},{"@type":"WebSite","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","name":"Better Homes and Gardens Real Estate Be Better Blog","description":"Insights into the Real Estate Industry","publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization","name":"Better Homes and Gardens Real Estate Be Better Blog","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","width":76,"height":76,"caption":"Better Homes and Gardens Real Estate Be Better Blog"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4","name":"Elizabeth Byrne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","caption":"Elizabeth Byrne"},"url":"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/"}]}},"_links":{"self":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/34241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/comments?post=34241"}],"version-history":[{"count":0,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/34241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media\/34261"}],"wp:attachment":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media?parent=34241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/categories?post=34241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/tags?post=34241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}