{"id":33621,"date":"2019-09-30T09:00:39","date_gmt":"2019-09-30T13:00:39","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=33621"},"modified":"2024-12-30T11:03:30","modified_gmt":"2024-12-30T16:03:30","slug":"high-end-real-estate","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/high-end-real-estate\/","title":{"rendered":"Trendy Ways to Market High-End Real Estate to Luxury Buyers"},"content":{"rendered":"\n

Luxury buyers expect far more than curb appeal and an open house with sandwiches.\nAppealing to an affluent market requires creativity, commitment, and a finger\non the pulse of what they want now. Discover trendy ways to market high-end real estate to luxury buyers that get\nattention and establish agents as leaders in this exclusive niche.<\/p>\n\n\n\n

Create an Experience<\/h4>\n\n\n\n

The traditional listing approach falls short a\nluxury buyer’s expectations. Consider how luxury vehicles and apparel market\ntheir products. Innovative marketing builds anticipation and desire with a\nsense that the buyer is getting something nobody else has. <\/a>Luxury agents<\/a> should have an established web\npresence and blog to provide meaningful updates for affluent clients. Leverage\nthis expertise to showcase a home in an attention-grabbing way with\nwell-written descriptions and evocative imagery. High-end buyers want to be\nenveloped with exciting possibilities rather than approached with mundane\nrealities.<\/p>\n\n\n\n

Appeal to the Entourage<\/h4>\n\n\n\n

Luxury buyers may not be flying solo on their home\nsearch. Many work with a team of accountants, architects, contractors, and\nattorneys who are part of the decision-making process. Remember to reach out to\nthe entourage and provide all pertinent information. Be accessible to the\nbuyer’s team to answer questions or help as needed. Ignoring a member of this\nessential entourage could be a deal-breaker for a buyer who depends on their\nexpertise. Failure to communicate or cooperate could mean losing the buyer’s\ntrust. Becoming an integral part of the team can mean future business and\nreferrals.<\/p>\n\n\n\n

Host a Sensational Soiree<\/h4>\n\n\n\n

A quiet open house with cookies baking in the oven\nwon’t impress luxury buyers. These discerning clients want a memorable event\npeople will talk about long after it ends. Host a sensational soiree with\nentertainment, local celebrities, and industry professionals. Consider the time\nof day the house looks best. For example, a home with large windows and a\nsouthern exposure gets drenched in light during the afternoon. Or a house with\na lighted swimming pool and outdoor kitchen would be perfect for an early evening\nparty. Use the opportunity to show off what makes the house unique and get\npeople talking about it.<\/p>\n\n\n\n

Stage the Scene for Success<\/h4>\n\n\n\n

Home <\/a>staging<\/a> is crucial for high-end real estate. Often it can be done with the\nexisting furniture unless it is old-fashioned or highly unique. Encourage the\nsellers to remove all personal items that could distract buyers from imagining\nthemselves enjoying the home. Sometimes it helps to hire a professional home\nstaging service that can appeal to the seller without jeopardizing the deal. An\noutside expert can protect the agent-client relationship while preparing the\nhouse to look its best for potential buyers.<\/p>\n\n\n\n

Provide a Virtual Tour<\/h4>\n\n\n\n

International house seekers, investors, and busy\nluxury buyers want to view a home virtually before scheduling a personal tour.\nThey don’t want to spend time at the property unless it is a viable option. Use\nthe latest technologies to highlight the features of the home, such as 3D video\nand panoramic views. Virtual reality takes these visual presentations up\nseveral notches in the eyes of affluent buyers because they feel like they are\nactually visiting the home. And this type of compelling photography can inspire\nan offer before a buyer even sees the property in-person.<\/p>\n\n\n\n

Invest in Professional Photography and Aerial Images<\/h4>\n\n\n\n

Generic photos taken by a smartphone with Google map\nimages are not enough to resonate with luxury buyers. Invest in professional\nphotography to use on a dedicated landing page or site for the home as well as\nthe MLS listing and promotional brochures about the property. Include aerial images\nto show the layout of the gardens, swimming pool, outbuildings, garage, deck,\ntennis courts, and other outdoor features. A spectacular photographic overview\nof high-end real estate is a strong call to action.<\/p>\n\n\n\n

Showcase the Assets<\/h4>\n\n\n\n

Luxurious homes have a variety of amenities.\nShowcase all the assets in the photos and descriptions. Be complete without\noverlooking small details that could be significant in the eyes of the pickiest\nbuyers. Smart home features and energy-efficient appliances are coveted in the\nmodern market. Focus on desirable assets such as a swimming pool with a\nwaterfall and hot tub, a dual-walled fireplace, and mature trees with\nlandscaped gardens. Provide an overview that encourages readers to want more\nand call to schedule a viewing.<\/p>\n\n\n\n

Stir Up a Buzz<\/h4>\n\n\n\n

Make sure everyone who is anyone knows about the\nlatest luxury home for sale. Saturate all available resources including online\nlistings, local publications, word-of-mouth, and social media posts. Tap into\nthe power of social media with Facebook live tours, Twitter updates, Snapchat\nsnippets, and YouTube video tours. Interact with visitors and respond to\ncomments instead of delivering a mundane monologue. Better Homes and Gardens\u00ae\nReal Estate agents learn how to <\/a>confidently use\nsocial media<\/a> to\nreach out to potential clients and other industry professionals.\n\nFrom hiring a landscaper\nfor optimum curb appeal, to virtual reality\ntours, there are plenty of trendy and effective ways to market high-end real estate. An agent who deeply understands\nthe wants and needs of an affluent buyer is sure to get plenty of positive\nword-of-mouth. The initial expense and dedication can result in a profitable\nsale and future business in this desirable niche market.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how to go beyond beautiful curb appeal with these trendy ways to market high-end real estate to luxury buyers from the pros at Better Homes and Gardens\u00ae Real Estate. <\/p>\n","protected":false},"author":181,"featured_media":33631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,191],"tags":[18331,24971,25021,25921,38571],"class_list":["post-33621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-real-estate-marketing-2","tag-high-end-real-estate","tag-luxury-buyers","tag-luxury-homes","tag-marketing-tips","tag-sell-luxury-homes"],"yoast_head":"\nHigh-End Real Estate | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Learn how to go beyond beautiful curb appeal with these trendy ways to market high-end real estate to luxury buyers from the pros at Better Homes and Gardens\u00ae Real 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