{"id":33591,"date":"2019-09-25T09:00:50","date_gmt":"2019-09-25T13:00:50","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=33591"},"modified":"2024-12-30T11:03:31","modified_gmt":"2024-12-30T16:03:31","slug":"best-smart-home","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/best-smart-home\/","title":{"rendered":"Ten Best Smart Home Marketing Tips for Tech-Savvy Agents"},"content":{"rendered":"\n

The smart home has become a buzzword among buyers of\nall backgrounds. Initially, smart homes were sought after by upscale consumers\nwith a passion for technology. Now consumers are discovering the benefits of\nintelligent features and want to find a house\nwith them. Learn the ten best smart home\nmarketing tips for tech-savvy agents to start cashing in on this growing\nmarket.<\/p>\n\n\n\n

Educate Buyers<\/h4>\n\n\n\n

An agent who educates buyers becomes established as\nan industry expert. As smart homes become increasingly popular, knowledgeable\nagents will need to sell them. Smart homes need a reliable Internet connection.\nFeatures currently offered may include smart locks, smart thermostats, cameras,\nand energy-efficient appliances. Let buyers know what they can get and the\nbenefits of buying a smart home. Better Homes and Gardens\u00ae Real Estate agents\nhave access to ongoing <\/a>educational\nopportunities<\/a> to\nlearn about the latest market developments and share them with their clients.<\/p>\n\n\n\n

Talk to Me<\/h4>\n\n\n\n

Smart home devices \u201ctalk\u201d to consumers and help them\nfind information on the Internet, comment on a news story, and more. When a\nfuture buyer wants to look for a local business, it can be as simple as asking\nfor the phone number and connecting. Within seconds, the information is at the\nuser\u2019s fingertips. Express how this interactive process saves time, which is a\ncritical factor for busy buyers.<\/p>\n\n\n\n

Personalized Approach<\/h4>\n\n\n\n

Take a personal approach to the best smart home marketing. As people become more\nfamiliar with this advanced technology, they will want certain features.\nDiscover the most coveted features and highlight them in all marketing\nmaterials. Research what the buyers can\u2019t wait to have and find a house that offers\nit. Customized marketing shows an agent knows how to listen and cares about the\nclient.<\/p>\n\n\n\n

Focus on Comfort<\/h4>\n\n\n\n

Smart features provide the ultimate level of comfort\nfor homeowners. For example, interactive devices provide instant answers\nwithout the time it takes to do research. Smart thermostats keep the interior\nof a home or office temperature-controlled, based on the owner\u2019s preferences.\nCameras help to ensure the property is secure, even when the owners are away.\nDiscerning buyers will find these benefits both practical and irresistible.<\/p>\n\n\n\n

Spotlight on Security<\/h4>\n\n\n\n

Smart locks provide the ultimate level of security.\nSmart devices are used to monitor the premises and prevent intruders from\ntrying to enter the house. If someone gets into the house, there are devices to\nlet the occupants know about it. Investing in a smart home helps buyers avoid\nunpleasant surprises such as this in the future. Cameras and remote monitoring\nprovide security and peace of mind when the owners are away.<\/p>\n\n\n\n

Video the Features<\/h4>\n\n\n\n

Show and don\u2019t tell potential buyers about the\nfeatures of the home. One way to get noticed is to take a video of how to use\nthese features and the benefits they offer consumers. When possible buyers see\nthese innovative features in action, they want to learn more. In the future,\nthey become an ongoing stream of leads for patient agents who wait out the\nmarket. Tap into the power of social media, such as Facebook Live, to share a\nlive video tour of a smart home and all its exciting possibilities.<\/p>\n\n\n\n

Deliver a Hands-On Experience<\/h4>\n\n\n\n

Take marketing efforts up to the next level. While a\nvideo tour is compelling, nothing compares to having a personal experience.\nShow the home with its features in-person. Encourage buyers to try them to see\nhow a <\/a>smart home<\/a> works. Building familiarity about\na smart home potential generates more interest in these innovative properties.\nOnce buyers touch it, they want to buy it.<\/p>\n\n\n\n

Ease of Use<\/h4>\n\n\n\n

Some homeowners are reluctant about adopting smart\ntechnologies and question if they will be able to use them. An in-person\ndemonstration reveals how easy smart features are to use. When a buyer tries\nit, they will instantly recognize the ease of use and how much time it can save\nto <\/a>invest in a smart\nhome<\/a> with all the\nhelpful bells and whistles. From automatically opening blinds to timed\nlighting, everyone is done for the owner.<\/p>\n\n\n\n

Save Energy and Money<\/h4>\n\n\n\n

Energy-efficient appliances are often part of a\ncomplete smart home package. Over time, the use of smart appliances helps\nhomeowners save thousands of dollars in utilities. And reduced energy use is a\ngreen way to be kind to the world, saving valued resources for future\ngenerations. Besides being convenient, smart homes help people save energy and\nmoney.<\/p>\n\n\n\n

Look to the Future<\/h4>\n\n\n\n

Encourage buyers to leave the old locks, appliances,\nand devices behind. Smart technology is the wave of the future. A growing\nnumber of buyers are explicitly looking for smart homes to gain the advantage\nof reduced utility bills for years to come. The future of smart technology\nlooks bright as the tech-inspired millennial generation expects houses to have\nconvenient and money-saving features.\n\nUse these ten best smart home marketing tips to help tech\nenthusiasts find a house they love. Educate\nclients about the advantages of owning a smart home to start building a niche\nin this growing target market. Knowledgeable agents with specific information\nabout smart homes become a valued resource for buyers and sellers. And\nword-of-mouth travels fast, attracting more referrals to build an agent\u2019s\ntech-inspired client base.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Better Homes and Gardens\u00ae Real Estate offers the ten best smart home marketing tips for tech-savvy agents to help other tech enthusiasts find a house of their dreams.<\/p>\n","protected":false},"author":181,"featured_media":33611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,141,181,191,211,261],"tags":[1321,25921,37711,39601,42441],"class_list":["post-33591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-and-branding","category-real-estate","category-real-estate-marketing-2","category-sales-tips","category-technology","tag-agent-tips","tag-marketing-tips","tag-sales-tips","tag-smart-home","tag-tech-savvy-agent"],"yoast_head":"\nFind the Best Smart Home | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Better Homes and Gardens\u00ae Real Estate offers the ten best smart 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