{"id":33441,"date":"2019-09-16T09:00:35","date_gmt":"2019-09-16T13:00:35","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=33441"},"modified":"2024-12-30T11:03:31","modified_gmt":"2024-12-30T16:03:31","slug":"real-estate-digital-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-digital-marketing-campaigns\/","title":{"rendered":"Six Fun Ways to Amplify Your Real Estate Digital Marketing Campaigns"},"content":{"rendered":"\n

While data matters, people remember lifestyles over\nlisting descriptions. A house with curb appeal\nattracts more immediate attention than one with good bones. So weaving a\nmemorable story and painting a vivid picture compels people to take action on\nany property. Online marketing is the best way to reach out to potential buyers\nand make a meaningful connection. Instead of focusing on statistics and specs,\ndiscover some fun ways to amplify your real estate\ndigital marketing campaigns.<\/p>\n\n\n\n

Where’s The Party? The Right Agent Knows!<\/h4>\n\n\n\n

What could be more fun than an open house party\neveryone wants to attend? Or how about a holiday gathering the locals can’t\nwait to happen each year? Bring people together for good times first, and\ninformation second. Warm them up with refreshing beverages, tantalizing\ntidbits, background music, and light local conversation. Then initiate a\ndiscussion about the property and area real estate trends.<\/p>\n\n\n\n

Place informative brochures in strategic areas, so\npeople can learn more when the party\u2019s over. Remember to invite local\ninfluencers, professionals, and past and current clients \u2014 post about the open\nhouse or party on social media to get a more impressive turnout.<\/p>\n\n\n\n

Take a Photo Tour of the Town<\/h4>\n\n\n\n

People from all walks of life share their\nexperiences on social media. Become a personality who takes photos tours of the\ntown to share on Facebook Live, Snapchat, YouTube, and a dedicated blog. Share\na night at a local hot spot and a day at the neighborhood party. Take videos of\nparades, concerts, and other local happenings to become known as a local\nexpert.<\/p>\n\n\n\n

Then add a few promotional videos to the mix by\ntaking live tours of the latest listings. Keep the visit short and exciting to\nbuild anticipation and interest in the property. Make sure to focus on robust\nfeatures, such as curb appeal and luxury\namenities. The goal is to get people to contact the agency to schedule an\nappointment to view the home.<\/p>\n\n\n\n

Connect, Comment, and Keep Talking<\/h4>\n\n\n\n

The only person who thinks a monologue is fun is the\nperson who delivers it. People enjoy interactions that include their voices as\nwell as the agent’s statements. Ramp up real estate digital marketing campaigns\nby getting interactive online. Add useful comments to local blogs with a link\nback to the agency website. Join the community and industry groups on Facebook\nto keep up with trends by chatting with the locals.<\/p>\n\n\n\n

Post regularly on social media accounts, such as\nsharing the latest blog entry or a link to a video tour of a new property on\nthe market. Ask questions, take surveys, and encourage people to comment on\nposts. Monitor responses and remember to keep talking to have a more meaningful\nconversation people remember when they have questions about real estate. Better\nHomes and Gardens\u00ae Real Estate agents have\naccess to an impressive <\/a>digital marketing<\/a> toolbox to help get meaningful\nconversations started.<\/p>\n\n\n\n

Start Podcasting and Offering Tutorials<\/h4>\n\n\n\n

Buying or selling a house is confusing for many\npeople. They rely on a knowledgeable real estate agent to help them navigate\nthe process. Start podcasting and offering video tutorials on YouTube. A\npodcast can be provided via iTunes to connect with clients and locals about\narea news and real estate updates. Infuse personality into the updates to stand\nout from other agents. Use the opportunity to brand yourself and become a\nvaluable resource.<\/p>\n\n\n\n

Use video tutorials on YouTube create an ongoing\nseries of useful content to help people buy or sell homes. Provide tips for\nstaging a house, cleaning up, and planning a move. People search for practical\ninformation that helps them save time and reduce stress. An agent offering smart\nadvice is sure to be remembered in the future.<\/p>\n\n\n\n

Focus on Longtail Keywords<\/h4>\n\n\n\n

Keyword <\/a>research and SEO<\/a> are the foundation of a\nsuccessful real estate digital marketing\ncampaign. Using the right words improves search engine rankings and attracts a\nniche target market. While basic terms are crucial to ensure people understand\nwhat an agent offers, they aren’t specific enough to resonate with a definitive\naudience. This is where longtail keywords come into the strategy.<\/p>\n\n\n\n

Longtail keywords consist of several words people\nwould type into a search engine box to find something specific. For example, a\n\u201cranch for sale in New Jersey\u201d is more specific than a \u201chouse for sale.\u201d The\nlongtail keywords would attract people looking for a ranch style home in the\nGarden State. A house for sale could attract searchers who want to buy a house\nin Massachusetts. Narrowing down the prospects helps generate more leads. And\nlongtail keyword research provides insight into fun topics people are talking\nabout, such as \u201cpaddleboarding in the Hamptons.\u201d Craft lighthearted blog\ncontent around these keywords to build local notoriety.<\/p>\n\n\n\n

Tell Tales and Get Interactive on Instagram Stories<\/h4>\n\n\n\n

Connect with the younger demographic by posting on\nInstagram Stories. More than 500 million users are <\/a>interacting on\nInstagram Stories<\/a>.\nAsk questions, take polls, and post surveys to encourage engagement. Use\nstickers and GIFs to grab attention and get more people to recognize and\nremember you. Tag the post or listing’s location and add photos for people to\nvisualize the property and neighborhood.<\/p>\n\n\n\n

Develop stories around a property’s history, style,\nand amenities. Add descriptive language to create a mental image as well as an\nactual one with photos and video of the property. Include a link to the\nproperty’s landing page and the agent bio. Use general and local hashtags to\nget noticed. Include a couple of local fun facts in the description to pique\ninterest in the neighborhood as well as the house.\n\nUse these six creative\nways to amplify your real estate digital marketing\ncampaigns. From highlighting curb appeal to\nchatting about local hot spots, be an agent who knows the latest neighborhood\ntrends. People trust authentic agents who enjoy being part of the community \u2013\nand this means more referrals today and in the future.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Better Homes and Gardens\u00ae Real Estate offers fun ways to amplify your real estate digital marketing campaigns to showcase a property\u2019s curb appeal and lifestyle potential.<\/p>\n","protected":false},"author":181,"featured_media":33461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,141,181,191,231],"tags":[],"class_list":["post-33441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-and-branding","category-real-estate","category-real-estate-marketing-2","category-social-media-marketing"],"yoast_head":"\nReal Estate Digital Marketing | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Better Homes and Gardens\u00ae Real Estate offers fun ways to amplify your real estate digital marketing campaigns to showcase a property\u2019s curb appeal and lifestyle potential.\" 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