{"id":33351,"date":"2019-10-02T12:18:26","date_gmt":"2019-10-02T16:18:26","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=33351"},"modified":"2024-12-30T11:03:30","modified_gmt":"2024-12-30T16:03:30","slug":"market-real-estate","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/market-real-estate\/","title":{"rendered":"Five Innovative Ways to Market Real Estate to Seniors"},"content":{"rendered":"\n

As our life expectancy increases, older people are\nlooking to buy and sell houses. Tapping into this demographic is a viable\noption for real estate agents who understand what seniors want and need. From\nresearching current real estate values to making\na connection with boomers, smart strategies help dedicated agents corner this\ngrowing market. Discover five innovative ways to market\nreal estate to the senior population.<\/p>\n\n\n\n

Give Them the Straight Skinny<\/h4>\n\n\n\n

Seniors come from a generation that mistrusts\ncolorful language and glowing promises. Older adults want nothing but facts.\nAgents must do their research before attempting to work with senior clients.\nPut together a recent list of comparable sales in the area to prove current real estate values. Know the neighborhood to properly\nadvise seniors about purchasing homes near medical facilities, shopping, and\nother community venues.<\/p>\n\n\n\n

Other areas to research include local senior\nhousing, reverse mortgages, shared housing, health advocacy services, and\nfinancial planning services. Be prepared to provide a list of connections to\nhelp seniors navigate the current market and make the best possible decisions.\nAlign yourself with a team of professionals who know how to serve older adults.\nEncourage reciprocal referrals to generate more leads in this lucrative niche\nmarket.<\/p>\n\n\n\n

Prove Your Worth<\/h4>\n\n\n\n

Seniors are savvy and don’t want to hear inflated\nclaims or colorful promises. After generations of being consumers, older adults\nwant agents to prove their worth. Be prepared to share success stories,\nreviews, and references who recognize your expertise. Stay on top of senior\nnews about health and housing in the area to become known as a valued resource.\nShare these updates by sending newsletters \u2013 ask if they prefer to receive\nupdates by text, email, or snail mail. Be sensitive to seniors who are not tech-savvy,\nand offer options to appeal to those who embrace technology.<\/p>\n\n\n\n

Another way to prove your ability is to become a\nSeniors Real Estate Specialist\u00ae, a designation offered by the National\nAssociation of Realtors\u00ae. Agents must take a two-day course and score a minimum\nof 80 percent on the final exam. And, agents who use this distinctive\ndesignation must also become active members of the SRES Council\u00ae. Showing\nseniors these credentials can help agents connect with more buyers.<\/p>\n\n\n\n

Talk Their Language<\/h4>\n\n\n\n

The image of an older person in a rocking chair is\nnothing like the senior consumers of today \u2013 in fact, most don’t like to be\ncalled elderly. Active boomers are conscious of their health, appearance, and\nmindset. They want to work with people who understand their goals, including\nthe serious financial and emotional aspects of a move. Are they looking to\ndownsize? Do they want to move to live closer to the grandkids? Will they want\nto age-in-place, so they don’t have to stop living independently? Are they\naffluent seniors looking forward to owning a <\/a>luxury retirement\nhome<\/a>?<\/p>\n\n\n\n

Know how older people think and feel. Go beyond the\nsurface and talk to each client about their goals. And, be well-versed in\ncommon senior concerns. How should seniors approach buying a home when they\nreceive Social Security and Medicare? Will retirement accounts and pensions\nhave an impact on the purchase of a house? Seniors are cautious, knowing the\nrisk of running into fraudsters. Be an authority with information and resources\nthey can trust \u2013 and watch the referrals start coming in.<\/p>\n\n\n\n

Stay Connected<\/h4>\n\n\n\n

Marketing to the\nolder generation<\/a>\nis different than selling to young consumers. Digital marketing is just a\nportion of the marketing focus. Some seniors do not use computers and prefer\nsimple cell phones. Remember to find ways to stay connected, including\nold-school options such as telephone calls and snail-mail. Offer to call weekly\nor mail the latest listings to seniors who don’t want to go online.<\/p>\n\n\n\n

Always offer modern communication options to\nseniors, including email and text updates. Encourage them to go online to view\nphotos and take virtual tours, which saves time and effort. Show patience and\nunderstanding when older adults ask questions about how to visit a blog or\nconnect on social media. After the closing, stay in touch with seniors using\ntheir preferred method of communication. Send a housewarming gift, holiday\ncards, and a homeowner first-anniversary gift to maintain the connection.\nBetter Homes and Gardens Real\u00ae Estate agents can choose from a variety of\nbranded swag items for <\/a>client gifts<\/a>, including golf accessories and\napparel.<\/p>\n\n\n\n

Be Sensitive to the Senior Situation<\/h4>\n\n\n\n

Each senior has his or her own unique story. Always\nbe prepared to adapt to the situation and provide the highest level of service.\nSome seniors might feel sad about leaving their old home behind. Others may\nhave legal representatives or adult children who handle their affairs. Mindful\nagents earn a coveted spot as senior real estate experts.<\/p>\n\n\n\n

Older adults might struggle with finding a home to\nmove some of their favorite belongings. Trying to fit a lot of things into a\nsmaller home becomes a stumbling block. Help seniors plan a garage sale or\ndonate older items to a local charity. Offer contact information for reputable\nstorage facilities, junk removal services, and moving companies.\n\nTo market real estate to seniors, agents need to provide\nmeasurable value and dedicated service. The proof is in the pudding when it\ncomes to real estate values and agent expertise.\nSenior agents who are attentive to the concerns of this demographic will corner\nthis growing niche.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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