{"id":32401,"date":"2019-09-10T08:00:24","date_gmt":"2019-09-10T12:00:24","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=32401"},"modified":"2019-09-10T08:00:24","modified_gmt":"2019-09-10T12:00:24","slug":"11-reasons-why-agents-cant-ignore-3d-virtual-walkthrough-marketing-strategy","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/11-reasons-why-agents-cant-ignore-3d-virtual-walkthrough-marketing-strategy\/","title":{"rendered":"11 Reasons Why Agents Can\u2019t Ignore 3D Virtual Walkthrough Marketing Strategy"},"content":{"rendered":"\n

More leads, higher closing prices and an engaging experience that keeps users on your website for longer \u2013 what\u2019s not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace a 3D virtual walkthrough strategy. See how the real estate tech boom has finally arrived to create new opportunities for reaching the newest generation of homebuyer.<\/p>\n\n\n\n

Stand out from your competitors <\/h4>\n\n\n\n

Despite adopting modern marketing methods, sellers still go\ndown the traditional route of inviting three estate agents to value their home.\nIf you\u2019re using 3D virtual walkthroughs and your rivals aren\u2019t, you have\ncreated an instant differentiator.<\/p>\n\n\n\n

Boost leads and inquiries <\/h4>\n\n\n\n

Properties listed with virtual walkthroughs can achieve as\nmany as four times the number of inquiries and generate 49% more leads than\nconventional listings.<\/p>\n\n\n\n

Portals are now primed <\/h4>\n\n\n\n

BHGRE.com<\/a>, Trulia <\/a>and Realtor.com<\/a> (not to mention Google Street View) all now incorporate functionality to allow 3D virtual walkthroughs \u2013 not just on desktop sites but on mobile and versions too. The portals actively sought virtual walkthrough partnerships with companies such as Matterport and have acknowledged their value as a listings tool.<\/p>\n\n\n\n

Achieve a higher sale price  <\/h4>\n\n\n\n

Research indicates that virtual walkthroughs can help\nachieve higher sales prices \u2013 with clients reporting agreed sales as much as\n50% above the asking price.<\/p>\n\n\n\n

Sell homes quicker <\/h4>\n\n\n\n

Properties sell five times faster with virtual walkthroughs\nthan traditional imagery so if you\u2019re worried about a home languishing on the\nmarket, order a virtual walkthrough.<\/p>\n\n\n\n

Engage more people<\/h4>\n\n\n\n

It\u2019s a real buzzword but engagement is important in\nproperty. If a buyer can interact with a listing and even control their viewing\nexperience, they\u2019re more likely to connect with a property. Another plus point\nis virtual walkthroughs keep people on web pages for longer, which Google ranks\nwell.<\/p>\n\n\n\n

Allow people to fall in love<\/h4>\n\n\n\n

When viewing a property online, buyers decide within just\neight minutes if they will arrange a viewing. It is much easier for the buyer\nto fall in love with a property if they can see it in detail and imagine themselves\nliving there.<\/p>\n\n\n\n

Offer 24\/7 viewings<\/h4>\n\n\n\n

A virtual walkthrough gives you the ability to guide a\npotential buyer around a property at any time. It\u2019s great if you work remotely\nor want to appease a client who requests a property tour outside of your normal\nbusiness hours.<\/p>\n\n\n\n

Reach movers far and wide <\/h4>\n\n\n\n

Decision makers can\u2019t always visit a property and some are\nin the market to make quick offers. A virtual walkthrough is a great tool when\nyou\u2019re dealing with international buyers, families purchasing for students,\nrelocators and property investors.<\/p>\n\n\n\n

Give people more reasons to visit your branch<\/h4>\n\n\n\n

Stop with the racks of brochures and create an immersive\nvirtual reality area within your branch. Potential buyers and tenants can come\nto your office and enjoy a tour of a property that leaves a lasting impression.<\/p>\n\n\n\n

Save time<\/h4>\n\n\n\n

How many times have you come back from a viewing and thought\n\u2018what a waste of time\u2019? Virtual walkthroughs are a great pre-qualification tool\nthat allows you to weed out the tire kickers from the genuine movers. You can\nspend more time in the office and cherry pick the occasions when it\u2019s worth\nconducting a viewing in person.<\/p>\n\n\n\n

The day has arrived when home movers expect more out of their home search and access to a virtual walkthrough is becoming the standard. With multiple benefits for agents themselves, it\u2019s time to upgrade and differentiate yourself with a style of property listing that expands beyond simply static photos. Why not experience the 3D walkthrough difference for yourself? Contact Matterport<\/a> and they will show you some examples.<\/p>\n","protected":false},"excerpt":{"rendered":"

More leads, higher closing prices and an engaging experience that keeps users on your website for longer \u2013 what\u2019s not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace a 3D virtual walkthrough strategy. See how the real estate tech boom has finally arrived to […]<\/p>\n","protected":false},"author":181,"featured_media":32531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-32401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"yoast_head":"\n11 Reasons Why Agents Can\u2019t Ignore 3D Virtual Walkthrough Marketing Strategy - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matterport.com\/blog\/2019\/04\/12\/11-reasons-why-agents-cant-ignore-virtual-walkthrough-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Reasons Why Agents Can\u2019t Ignore 3D Virtual Walkthrough Marketing Strategy - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"More leads, higher closing prices and an engaging experience that keeps users on your website for longer \u2013 what\u2019s not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? 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