{"id":32061,"date":"2019-09-04T16:19:02","date_gmt":"2019-09-04T20:19:02","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=32061"},"modified":"2024-12-30T11:03:33","modified_gmt":"2024-12-30T16:03:33","slug":"waterfront-real-estate","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/waterfront-real-estate\/","title":{"rendered":"Smart Strategies to Market Waterfront Real Estate to Investors"},"content":{"rendered":"\n<p>From a tiny cottage by the sea to a grandiose estate\nby a lake, waterfront real estate always has\nvalue. Beyond the many amenities of waterfront living, a house on the water is\nalso an investment property. Discover seven\nsmart strategies to market these properties to investors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on Exclusivity<\/h4>\n\n\n\n<p>Unlike landlocked homes, a limited inventory of\nwaterfront properties is available which puts them in high demand. While\nexclusivity drives up the initial price of the house, it also opens up a myriad\nof profitable opportunities for investors. Water views, access to a dock, a\nsandy beach, and seeing wildlife in its natural habitat make these properties\ndesirable. An investor with multiple homes can diversify his or her real estate\nportfolio by adding a coveted waterfront property. Regardless of size or price,\nagents should market a waterfront property like a<a href=\"https:\/\/bhgrealestateblog.com\/luxury-real-estate-for-sale\/\"> <\/a><a href=\"https:\/\/bhgrealestateblog.com\/luxury-real-estate-for-sale\/\">luxury home<\/a> to attract the most qualified\nbuyers.&nbsp; Affiliated Better Homes and\nGardens\u00ae real estate agents have access to <a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/Marketing_Overview.html\">specialized\nmaterials<\/a> to help\nmarket these unique properties.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A Million Dollar View<\/h4>\n\n\n\n<p>Few people can resist a million dollar view,\nespecially if the property sells for less. A waterfront home provides\nbreathtaking views. Pull back the curtains and show off the beauty of the\nsurroundings. A savvy agent invests in professional photos showcasing the\nexterior benefits of waterfront life. Include aerial images of the house, so\ninvestors see the proximity to the water. Amazing views are a way for investors\nto attract vacation renters of all ages and backgrounds. Connect with investors\non social media and share the best photos and a video of the house to grab\ntheir attention. The Better Homes and Gardens\u00ae Real Estate brand\nprovides<a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/social_media\/social-media-overview.html\"> <\/a><a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/social_media\/social-media-overview.html\">excellent content<\/a> to its affiliated agents, so they\ncan build a successful online presence to help them connect with more\ninvestors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Location, Location, Location<\/h4>\n\n\n\n<p>Not all waterfront homes are created equal. A savvy\nagent is realistic about the value of the property. Some areas are prone to\nnatural disasters, making it riskier to own these homes and driving down their\ncost. Others are in a desirable place near a beach, marina, and other nautical\nfeatures. As a result, a mansion in a high-risk zone might cost the same as a\nwell-appointed cottage with prime dock space. Know the location and sell it to\ninvestors based on its actual worth and potential. Let them know a federal\nstudy revealed the <a href=\"https:\/\/www.coastalliving.com\/lifestyle\/so-you-want-to-live-in\/reality-check\">values of coastal\nproperties<\/a> have\nappreciated at a 7 percent rate over the last fifty years, making them a worthy\ninvestment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Year-Round Vacation<\/h4>\n\n\n\n<p>Often investors purchase waterfront homes to rent to\nvacationers. The location, access to waterfront amenities, and condition of the\nhouse all determine its rental value. A house that offers year-round enjoyment\nis an excellent investment. Mention this fact to investors who might wonder\nabout rental income, and if there will be months when the house will be vacant.\nProperties that are easy to rent year-round are a substantial investment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Resale Value is High<\/h4>\n\n\n\n<p>The resale value of waterfront properties remains\nhigh, even during tough economic times. Buyers want to find homes as close to\nthe water as possible and will pay a premium for the opportunity. Handy\ninvestors who fix up a waterfront house can make a huge profit when they decide\nto sell it. Agents should always remind investors they can do an updated\nvaluation when the repairs are done, and help investors sell the house for\nmaximum dollar. Connect with investors by talking to attorneys, accountants,\nbankers, and other professionals who know people that want to buy waterfront\nproperties.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Discuss Supply and Demand<\/h4>\n\n\n\n<p>Investors are concerned about supply and demand\npatterns. A limited number of waterfront properties exist. When the investors\nare ready to sell the house, they are sure to find buyers. Agents should\nencourage investors to contact them for advice about selling a house. Busy\ninvestors will soon discover how time-consuming it is to stage, market, and\nsell a home. When this happens, agents have a golden opportunity to swoop in\nand remind the sellers they can assist them in selling the house quickly and\ngetting top value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Joy of Hobbies<\/h4>\n\n\n\n<p>Another benefit of waterfront property is the\nenjoyment factor. Many people have waterfront hobbies, such as boating or\nfishing. Do the research then talk to investors about the potential of the\nproperty, such as renting boat slips and the potential income based on other\nlocal renters. A property with a dock can also become a place to put out traps\nto catch bait then sell it to local fishing enthusiasts. Investors with the\nright waterfront property can attract these people and earn an ongoing income\nfrom renting a boat slip selling bait, and other water-based activities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A Waterfront Soiree<\/h4>\n\n\n\n<p>Skip the usual afternoon open house with sandwiches.\nPlan a waterfront open house with all the bells and whistles. Turn it into a\nsensational soiree people will talk about for years with delicious food,\nrefreshing beverages, and waterfront activities. Invite industry professionals,\nlocal celebrities, and respected business owners to attend the party. Stage the\nproperty to show off its most exceptional features, such as a balcony in the\nmaster bedroom overlooking the lake. People may not need the house, but they\nwill want it after the party. Instantly investors will see the property&#8217;s value\nand want to make a reasonable offer before someone else does.<\/p>\n\n\n\n<p>Use these smart strategies to market waterfront real estate to investors. View a\nwaterfront home as an investment property in all\nmarketing campaigns. Prove the value of the house and how investors can make a\nprofit by buying it. Mastering this limited niche can be lucrative for agents\nwho know the waterfront market well and help investors make money. One\nsuccessful deal is sure to lead to repeat business and referrals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Better Homes and Gardens\u00ae Real Estate shares seven smart strategies to market waterfront real estate to investors and help them find the right investment property.<\/p>\n","protected":false},"author":181,"featured_media":32091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,181,191,211],"tags":[3501,25921,34651,38771,46071],"class_list":["post-32061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-real-estate","category-real-estate-marketing-2","category-sales-tips","tag-beach-houses","tag-marketing-tips","tag-real-estate-marketing-ideas","tag-selling-waterfront-ptoperties","tag-waterfront-properties"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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