{"id":31911,"date":"2019-08-16T15:26:31","date_gmt":"2019-08-16T19:26:31","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=31911"},"modified":"2024-12-30T11:03:35","modified_gmt":"2024-12-30T16:03:35","slug":"closing-on-a-house-2","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/closing-on-a-house-2\/","title":{"rendered":"Client Closing on a House? Seven Tips to Encourage Future Business"},"content":{"rendered":"\n<p>Closing on a house is an exciting day for the buyers\nand agent who helped make it happen. From the initial house\nsearch to the final inspection, every step is emotionally-charged until\nthe deal goes through. When the clients are happy, an agent has an opportunity\nto encourage future business. Use these seven tips to stay connected with\nclients and get more referrals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Be Available After the Closing<\/h4>\n\n\n\n<p>During the hectic days of buying or selling a home,\nclients communicate regularly with their real estate agent. Maintain that\nconnection after the closing. On the day after closing, follow-up with an\nemail, call, or text to congratulate them on owning their new home. While the\nclients are moving in, stop by with flowers, food, or anything they would\nappreciate based on past conversations. If they are private people, have\nsomething special sent to the house with a congratulatory note. After a month,\nreach out with a postcard or quick call to inquire if they need anything.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create an Exclusive List<\/h4>\n\n\n\n<p>Over time, a client might forget an agent unless\nthey stay connected. Create a follow-up list to reach out to clients long after\nclosing on a house. Stay in touch by using the client&#8217;s preferred method of\ncommunication. Send cards, emails, or text messages to wish clients a happy\nbirthday and joyful holiday season. Affiliated Better Homes and Gardens\u00ae Real Estate agents can send subscriptions to Better Homes &amp; Gardens\nmagazines and other magazines of interest to the buyers with a customized label\nwith their headshot and personalized message on the cover.&nbsp; As a buyer is settling into their new home,\nthey are sure to appreciate the inspirational design ideas as they make the\nhome their own.&nbsp; Remember to send closing\nday anniversary messages that encourage them to contact you if they need\nassistance and refer you to others who are buying or selling a property. Be\nwilling to provide free advice to past clients, such as a home valuation or a\nrecommendation for a home renovation contractor. The information an agent\nprovides freely today can turn into new business tomorrow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bring Them Into the Fold With Branded Merchandise<\/h4>\n\n\n\n<p>After closing on a house,\ngive the clients branded merchandise &#8211; express pleasure in being able to help\nthem find a home. State how proud the agency was to help make their dreams come\ntrue. Branded merchandise can make clients feel connected with the agent and\ncompany. And whenever clients wear or use the branded items, they act as an\nongoing advertisement for the business. Better Homes and Gardens\u00ae Real Estate affiliated agents can offer a variety of quality<a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/agent_tools\/supply-closet.html\"> <\/a><a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/agent_tools\/supply-closet.html\">branded swag<\/a> including apparel, gifts,\nbusiness accessories, golf products, and more.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Connect On Social Media<\/h4>\n\n\n\n<p>Establish connections with clients and associates on<a href=\"https:\/\/bhgrealestateblog.com\/why-social-media-matters-for-your-business\/\"> <\/a><a href=\"https:\/\/bhgrealestateblog.com\/why-social-media-matters-for-your-business\/\">social media<\/a> sites such as Facebook, LinkedIn,\nand Instagram. Become a valued resource with something interesting to share.\nPost listings, useful advice for homeowners, and local updates. Share targeted\ninformation with clients based on their interests. For example, a client who likes\ncomedy might appreciate an occasional joke. Or someone with a neighborhood\nbusiness would be happy to get a shout-out on social media from a local real\nestate agent. And offer to meet locals for a cup of coffee at the local diner\nor caf\u00e9 for a personal touch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Support a Charitable Cause<\/h4>\n\n\n\n<p>Local charities are always looking for support,\nvolunteers, and donations. Supporting a charity is a wonderful way to stay\nactive in the neighborhood while doing something good for someone else. People\nsee a volunteer in action or read when a company sponsors a charity. Attend a\ncharitable event, such as a marathon or cocktail party to connect with former\nclients and prospect for new ones. Besides doing something important, helping a\ncharitable cause builds trust because clients know an agent cares.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Become a Local Resource<\/h4>\n\n\n\n<p>What are the current market conditions for buying or\nselling a home in the area? When is the best time of year to do specific home\nrenovations? Where are the local hot spots, and why does everyone in the\nneighborhood love them? Answers to these types of questions turn an agent into\na valued local resource. Provide consistent updates on a blog, social media, or\nby sending an email newsletter. Agents with localized expertise build trust and\nbecome well-known for their dedicated community involvement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Host an Annual Event<\/h4>\n\n\n\n<p>Hosting an annual event is an easy way to stay\nconnected with former clients. An agent can hold a holiday party and visitors\nto bring an item for those in need. Agents can give away candy on Halloween,\nencouraging former clients to visit the office to trick-or-treat. Get involved\nin local happenings by having a float at the local parade with a banner\nadvertising the agency. Remember to share all the activities and events on\nsocial media to give attendees something to look forward to each year. And\nprospective clients will see an agent who is committed to being an important\npart of the neighborhood.<\/p>\n\n\n\n<p>Agents help clients get through the ups and downs of\na<a href=\"https:\/\/www.realsimple.com\/work-life\/money\/steps-to-buying-house\"> <\/a><a href=\"https:\/\/www.realsimple.com\/work-life\/money\/steps-to-buying-house\">house search<\/a>. Closing\non a house with a client is a significant accomplishment for everyone.\nContinue to celebrate it in the weeks and years ahead by staying connected with\nclients \u2013 and reaping the rewards of repeat business and referrals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that the house search is over, Better Homes and Gardens\u00ae Real Estate.shares seven tips to encourage future business after a client closing on a house.<\/p>\n","protected":false},"author":181,"featured_media":31921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,71,131,191,211],"tags":[1321,10531,15881,16591,41111],"class_list":["post-31911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage-operations","category-customer-service","category-marketing","category-real-estate-marketing-2","category-sales-tips","tag-agent-tips","tag-customer-service","tag-future-business","tag-get-referrals","tag-stay-connected"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Closing on a House | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Now that the house search is over, Better Homes and Gardens\u00ae Real Estate.shares seven tips to encourage future business after a client closing on a house.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/closing-on-a-house-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Closing on a House | Better Homes and Gardens\u00ae Real Estate\" \/>\n<meta property=\"og:description\" content=\"Now that the house search is over, Better Homes and Gardens\u00ae Real Estate.shares seven tips to encourage future business after a client closing on a house.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/closing-on-a-house-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-16T19:26:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:03:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2019\/08\/main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/closing-on-a-house-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/closing-on-a-house-2\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Client Closing on a House? 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