{"id":298,"date":"2008-09-02T12:24:31","date_gmt":"2008-09-02T12:24:31","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=298"},"modified":"2024-12-30T14:53:45","modified_gmt":"2024-12-30T19:53:45","slug":"fastest-growing-companies-leading-charge-on-social-media-participation","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/fastest-growing-companies-leading-charge-on-social-media-participation\/","title":{"rendered":"Fastest Growing Companies Leading Charge on Social Media Participation"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"font-family:\"><span style=\"font-size: small\"><strong>Posted by Kevin Doell<\/strong><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\">\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"font-family:\"><span style=\"font-size: small\">This morning I was listening to the August 18<sup>th<\/sup> \u201c<\/span><a href=\"http:\/\/www.forimmediaterelease.biz\/\"><span style=\"font-size: small;color: #800080\">For Immediate Release<\/span><\/a><span style=\"font-size: small\">\u201d podcast and heard about an interesting <\/span><a href=\"http:\/\/www.umassd.edu\/cmr\/\"><span style=\"font-size: small;color: #800080\">UMASS Dartmouth study<\/span><\/a><span style=\"font-size: small\"> on the uptake of social media. I thought it was pretty timely considering Sherry\u2019s recent post on \u201c<\/span><a href=\"https:\/\/bhgrealestateblog.com\/building-a-brand-using-the-power-of-social-media.html\"><span style=\"font-size: small;color: #800080\">Building a Brand Using the Power of Social Media.\u201d<\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"font-family:\"><span style=\"font-size: small\"> <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"color: #000000\"><span style=\"font-size: small\">The study compared corporate adoption of social media between 2007 and 2008 by the <\/span><a href=\"http:\/\/www.inc.com\/magazine\/20080901\/inc-500.html\"><span style=\"font-size: small;color: #800080\"><em>Inc. 500<\/em><\/span><\/a><span style=\"font-size: small\">, a list of the fastest-growing private U.S. companies compiled annually by <em>Inc.<\/em> magazine.<span> <\/span>The study included over 200 of the top 500. <\/span><a href=\"http:\/\/www.inc.com\/inc5000\/2008\/advanced-search.html?industry=Real{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c}20Estate\"><span style=\"font-size: small;color: #800080\">(Check out the Inc. 500 Real Estate Industry slice)<\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 10pt\"><span style=\"font-family:\"><span style=\"font-size: small\"> <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 10pt\"><span style=\"font-family:\"><span style=\"font-size: small\">The study was conducted by the <\/span><a href=\"http:\/\/www.umassd.edu\/cmr\/\"><span style=\"font-size: small;color: #800080\">Dartmouth Center for Marketing Research<\/span><\/a><span style=\"font-size: small\"> that claims that \u201cfamiliarity with and usage of social media within the Inc. 500 has nearly doubled in the past 12 months.\u201d<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 10pt\"><span style=\"font-family:\"><span style=\"font-size: small\">Noteworthy Stats:<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"margin: 0in 0in 0pt 0.5in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><span style=\"font-size: small\">39{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of the Inc. 500 are blogging compared to only 11.6{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of the Fortune 500<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.5in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><span style=\"font-size: small\">77{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of survey respondents rated social media technologies either \u201csomewhat\u201d or \u201cvery\u201d important to their business\/marketing strategy<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.5in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><span style=\"font-size: small\">In 2007, just over 25{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of the Inc. 500 reported that social media was \u201cvery important\u201d to their business\/marketing strategy. That number increased to 44{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} in 2008<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.5in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><span style=\"font-size: small\">77{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of the Inc. 500 reported use of at least some social media tool<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.5in\"><span style=\"font-family:\"><span style=\"font-size: small\"> <\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.25in\"><span style=\"font-family:\"><span style=\"font-size: small\">The types of social media referenced in the study included:<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.75in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Internet_forum\"><span style=\"font-size: small;color: #800080\">Message\/Bulletin Boards<\/span><\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.75in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Social_Networking\"><span style=\"font-size: small;color: #800080\">Social Networking<\/span><\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.75in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Online_video\"><span style=\"font-size: small;color: #800080\">Online Video<\/span><\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.75in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Blogging\"><span style=\"font-size: small;color: #800080\">Blogging<\/span><\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0pt 0.75in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Wikis\"><span style=\"font-size: small;color: #800080\">Wikis<\/span><\/a><\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin: 0in 0in 10pt 0.75in;text-indent: -0.25in\"><span style=\"font-family: Symbol\"><span><span style=\"font-size: small\">\u00b7<\/span><span style=\"font: 7pt\"> <\/span><\/span><\/span><span style=\"font-family:\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Podcasting\"><span style=\"font-size: small;color: #800080\">Podcasting<\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 10pt\"><span style=\"font-family:\"><span style=\"font-size: small\">Use of social networking, online video and blogging all jumped more than 20 percent year over year with social networking reportedly employed by nearly half the survey respondents.<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 10pt\"><span style=\"font-family:\"><span style=\"font-size: small\">The study concluded with a statement to the effect that with adoption rates so high among the fastest-growing companies, outright adoption by the rest of business world is not far behind. Naturally, that goes for consumers as well.<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 10pt\"><span style=\"font-family:\"><span style=\"font-size: small\">Time to get smart on social media!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The study was conducted by the Dartmouth Center for Marketing Research that claims that \u201cfamiliarity with and usage of social media within the Inc. 500 has nearly doubled in the past 12 months.\u201d<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,181,261],"tags":[3961,6311,8881,25781,32421,39901],"class_list":["post-298","post","type-post","status-publish","format-standard","hentry","category-marketing-and-branding","category-real-estate","category-technology","tag-better-homes-and-gardens-real-estate","tag-business-strategy","tag-communications","tag-marketing-branding","tag-pr","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study Concludes Fastest Growing Companies Leading Charge on Social Media Participation<\/title>\n<meta name=\"description\" content=\"A Dartmouth Study claims that \u201cfamiliarity with and usage of social media within the Inc. 500 has nearly doubled in the past 12 months.\" \/>\n<meta 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