{"id":277,"date":"2008-08-12T20:19:44","date_gmt":"2008-08-12T20:19:44","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=277"},"modified":"2024-12-30T14:53:49","modified_gmt":"2024-12-30T19:53:49","slug":"the-two-faces-of-eve-aka-agent-ownerlisting-agent","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-two-faces-of-eve-aka-agent-ownerlisting-agent\/","title":{"rendered":"The Two Faces of Eve \u2013 A.K.A. Agent Owner\/Listing Agent"},"content":{"rendered":"<p>I am very fortunate to have enjoyed being part of the real estate industry for more than 20 years.\u00a0 During the mid 1990&#8217;s, in a market similar to the one we are currently experiencing, I faced a life change that required selling my home. Of course, my decision was to act as my own agent. After all, I was the manager of the No. 1 office in town. I knew the market and had the best team of agents working on my side to get it sold. What I didn&#8217;t know was that I would experience a transformation that would take me from the being the logical, emotionally removed third party in a transaction to a highly emotionally charged seller. I heard myself say things like, &#8220;the market hasn&#8217;t gone down <em>that<\/em> much,&#8221; and the dreaded, &#8220;I&#8217;m not going to give my house away.&#8221; Nearly two years later, it finally sold at an $80,000 loss.<\/p>\n<p>I learned some hard lessons from that experience:<\/p>\n<ul type=\"disc\">\n<li>I always hire a listing agent whenever I have a house to sell (a.k.a. an emotionally <em>removed<\/em> third party).\n<ul type=\"circle\">\n<li>My experience was a great &#8220;feel, felt, found&#8221; when talking with FSBO prospects.\u00a0 You may have a similar experience to share.<\/li>\n<\/ul>\n<\/li>\n<li>I keep the market in perspective<\/li>\n<li>I recognize that emotional price and market price never equate in the seller&#8217;s mind.\u00a0 Even in the best of markets, the seller&#8217;s perceived value is most often higher than what the market will bear.<\/li>\n<\/ul>\n<p>Well here it is, 2008, and it&#8217;s happening again.\u00a0 Yes, we did hire a listing agent. We researched hard and interviewed several agents before making our choice.\u00a0 And was it difficult to set a listing price lower than the original purchase price?\u00a0 No, not really &#8230; for me. The difficult part was explaining the rationale to my significant other and co-owner of the property. I left that to our agent!<\/p>\n<p>How are you helping sellers to face the realities of today&#8217;s market?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am very fortunate to have enjoyed being part of the real estate industry for more than 20 years.\u00a0 During the mid 1990&#8217;s, in a market similar to the one we are currently experiencing, I faced a life change that required selling my home. Of course, my decision was to act as my own agent. [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[1351,33981,38671],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-agents","tag-real-estate","tag-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Some advice on how to selling your own Real Estate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-two-faces-of-eve-aka-agent-ownerlisting-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Some advice on how to selling your own Real Estate\" \/>\n<meta property=\"og:description\" content=\"I am very fortunate to have enjoyed being part of the real estate industry for more than 20 years.\u00a0 During the mid 1990&#8217;s, in a market similar to the one we are currently experiencing, I faced a life change that required selling my home. 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