{"id":27111,"date":"2019-07-14T09:00:17","date_gmt":"2019-07-14T13:00:17","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=27111"},"modified":"2024-12-30T11:03:36","modified_gmt":"2024-12-30T16:03:36","slug":"real-estate-agent-tools","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-agent-tools\/","title":{"rendered":"Six Real Estate Agent Tools to Better Promote Homes for Sale"},"content":{"rendered":"\n<p>From plumbers to doctors, all professionals have\ntools of the trade to accomplish their work. Real estate agents also maximize\nvarious mediums to better promote homes for sale. In a world driven by\ntechnology, successful agents tap into the latest options to provide the\nhighest level of service to their clients. Discover some of the essential real estate agent tools for<a href=\"https:\/\/www.bhg.com\/home-improvement\/moving\/selling\/low-cost-tips-to-sell-your-home-fast\/\"> <\/a><a href=\"https:\/\/www.bhg.com\/home-improvement\/moving\/selling\/low-cost-tips-to-sell-your-home-fast\/\">selling houses<\/a><a href=\"https:\/\/www.bhg.com\/home-improvement\/moving\/selling\/low-cost-tips-to-sell-your-home-fast\/\"> faster<\/a> and building a dedicated client\nbase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Go Beyond the Basics: 3D Images, Virtual Tours and\nDrones<\/h4>\n\n\n\n<p>People shopping for homes want to see photos of the\nproperty. The right images compel potential buyers to schedule an appointment\nto view the home. Most properties have a few pictures of the exterior, yard,\nand rooms of the house. Use innovative photography techniques to grab attention\nand<a href=\"https:\/\/bhgrealestateblog.com\/buying-and-selling-houses\/\"> <\/a><a href=\"https:\/\/bhgrealestateblog.com\/buying-and-selling-houses\/\">start <\/a><a href=\"https:\/\/bhgrealestateblog.com\/buying-and-selling-houses\/\">selling houses<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>3D photographs are\nvisually appealing. They are dimensional and make buyers feel like they are\nactually viewing the house. Take advantage of the Facebook 3D photo options to\nmake property images look more immersive in your feed or look into a company\nlike <a href=\"https:\/\/matterport.com\/resources\/\">Matterport<\/a> if you are looking to invest in a\ncamera and software\/Virtual tours are a perfect way to entice busy and\nout-of-state buyers. They get a preliminary view of a property from the comfort\nof their computer or mobile device before scheduling an appointment to see it.<\/li><li>Drone photography is an\nideal technique for luxury homes, expansive properties, and farms. Showcase the\nfull extent of any property by hiring a professional drone photographer to\ncapture these awe-inspiring images.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Give Them Something to Talk About: Sharing on Social\nMedia<\/h4>\n\n\n\n<p>It takes more than merely sharing a listing on\nsocial media to get people excited about the home. Be creative, interactive,\nand engaging to get people talking on social media. Stand out from the clamoring\ncrowd with short, informational statements and eye-catching images. Use a few\nsimple strategies to get more from your social media posts.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook&#8217;s live feature\nmakes it easy to film a video tour of a house. Share the trip as it happens,\ncommenting about the best features of the property. People will feel like they\nare part of a private showing and want to know more.<\/li><li>Twitter is ideal for fast,\nwitty posts that grab attention. Less is more when it comes to sharing listings\non this social media site that appeals to the older generations.<\/li><li>SnapChat is another quick\nway to get more eyes on a listing and show off its potential. Use this social\nmedia site to connect with millennial buyers.<\/li><li>LinkedIn is a perfect tool\nto link with professionals, including bankers, mortgage representatives,\nattorneys, and other real estate agents.<\/li><li>Pinterest and Instagram\nare the right places to showcase the best photos of available properties with\nbrief descriptions that make buyers take note.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Reach Out and Touch Someone: Snail Mail, Email,\nTexts, and Cold Calling<\/h4>\n\n\n\n<p>To be profitable in real estate, agents must connect\nwith as many people as possible, as often as they can. Reach out and touch\nsomeone every day to generate more leads today and in the future. Use the\nmethod preferred by the client based on past interactions and generation\ntendencies.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Snail mail brochures and\npostcards reach older buyers who may not know how to use a computer and prefer\nto have something they can physically see and hold in their hands.<\/li><li>Email is often a preferred\ncontact method for Generation X and Y buyers who are busy working, driving kids\naround, and multi-tasking.<\/li><li>Text messaging helps\nagents stay in touch with millennial buyers and send new listings as they hit\nthe market.<\/li><li>Cold calling is a timeless\nway to reach out to buyers of all ages and backgrounds. Smile and dial to let\nprospective buyers know about the latest properties on the market.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Live, Laugh, and Go Local: Focus on the Neighborhood<\/h4>\n\n\n\n<p>Agents are an integral part of the growth and vibe\nof any neighborhood. Buyers expect a seasoned agent to know about local\nhappenings. Get involved with local businesses, activities, hobbies, and hot\nspots. Use a few easy strategies to become known as a community-minded agent\nwho cares.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enjoy favorite hobbies and\ntalk about local happening and real estate while boating, golfing, swimming,\ncrafting, and more.<\/li><li>Organize a local clean-up\nproject and make the office a central zone to get gloves and trash bags.<\/li><li>Sponsor a local sports\nteam with hats and shirts that display the real estate agency logo.<\/li><li>Attend charitable events\nand display coin cups at the office to collect money for charities.<\/li><li>Schedule open houses and\nconnect with agents who can help with selling homes.<\/li><li>Host a holiday or seasonal\nevent with giveaways from local businesses. Encourage reciprocal marketing and\nreferrals to generate more leads.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Do It Write: Become a Real Estate Blogger<\/h4>\n\n\n\n<p>Everyone has a story to tell, especially real estate\nagents who want to sell homes. Posting fresh blog content attracts readers and\nsearch engines. Create time-sensitive and evergreen articles for a steady\nstream of targeted traffic.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog about local eateries,\nparks, recreational venues, and events to connect with locals, and become\nwell-known as a trustworthy neighborhood authority.<\/li><li>Publish relevant articles\nthat offer tips to buyers on applying for a mortgage, shopping for a house, and\nother subjects of interest.<\/li><li>Create articles about the\nlatest listings with detailed descriptions, video tours, and attractive images\nwith contact information for buyers to find out more.<\/li><li>Perform keyword research\nto naturally infuse the right words into blog titles, content, and metadata.<\/li><li>Add sharing buttons to\nmake it easy for readers to share articles on social media and drive more\ntraffic to the listings.<\/li><li>Write guest blogs and\ncreate articles for high-profile, open access sites such as Medium and\nLinkedIn, with a link to the agency.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Master Marketing Methods: Experiential, Staging,\nDigital, and PR<\/h4>\n\n\n\n<p>Selling houses means mastering the most effective\nmarketing methods. It takes more than a couple of descriptive sentences and\nimages in a listing to promote homes for sale. Let the property speak for\nitself by marketing it with enthusiasm and skill. Better Homes and Gardens\u00ae<\/p>\n\n\n\n<p>Real Estate agents have access to a robust range of<a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/digital_marketing\/digital-marketing-overview.html\"> <\/a><a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/digital_marketing\/digital-marketing-overview.html\">digital marketing\ntools<\/a> to harness\nthe latest technologies to sell more homes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Experiential marketing\nencourages buyers to be interactive, creating a sense of excitement and urgency\nabout the property. Buyers can imagine themselves living at the house, making\nit a desirable option.<\/li><li>Hire a professional\nstaging company to transform an ordinary, messy home into an extraordinary,\nwell-organized house that will impress the most discerning buyers.<\/li><li>Keep SEO in mind when\nwriting property descriptions, blog articles, and social media posts. Use local\nkeywords and hashtags to attract more buyers.<\/li><li>Focus on positive public\nrelations and get featured in local media by responding to a journalist&#8217;s\nrequest for an interview with a real estate expert through HARO (Help a\nReporter Out).<\/li><\/ul>\n\n\n\n<p>\n\nSmart marketing,\nexceptional communication, and a passion for the neighborhood help agents make\nconnections that matter. Use these six real estate\nagent tools to reach more buyers and start selling\nhouses. Establish relationships, build trust, and watch the leads keep\ncoming in.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Better Homes and Gardens\u00ae Real Estate shares six effective real estate agent tools for promotional campaigns that make selling houses faster and easier.<\/p>\n","protected":false},"author":181,"featured_media":27121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,131,141,171,181,191,231,261,281,301],"tags":[25851,33161,34641,35251,39451],"class_list":["post-27111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","category-marketing","category-marketing-and-branding","category-productivity-2","category-real-estate","category-real-estate-marketing-2","category-social-media-marketing","category-technology","category-video","category-virtual","tag-marketing-ideas","tag-promote-home","tag-real-estate-marketing","tag-real-estate-tools","tag-six-real-estate-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Agent Tools | Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta 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