{"id":26991,"date":"2019-07-10T09:00:20","date_gmt":"2019-07-10T13:00:20","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=26991"},"modified":"2024-12-30T11:03:38","modified_gmt":"2024-12-30T16:03:38","slug":"real-estate-marketing-strategies-2","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-marketing-strategies-2\/","title":{"rendered":"Fun Real Estate Marketing Strategies That Make People Take Action"},"content":{"rendered":"\n

While buying and selling real estate is a serious\nbusiness, marketing should never be boring. People want to enjoy the process\nand benefit from it. Savvy real estate agents know how to get people to smile\nas they make one of the most important investments of a lifetime. Discover fun real estate marketing strategies to generate more real estate leads and get people to take action now.<\/p>\n\n\n\n

Create a Distinctive Social Media Presence<\/h4>\n\n\n\n

Many buyers search on social media to find out about\nhomes for sale. With everyone using social media, a general approach is no\nlonger effective. Create a distinctive social media presence by choosing a\nniche market, such as first-time home buyers or investors. Join real estate\ngroups and use hashtags to search for related topics to share. Include <\/a>creative marketing<\/a> posts, such as memes and funny\ninfographics, to grab attention. Plus, sharing posts encourages others to share\nyours, so people see them \u2013 and the latest listings.<\/p>\n\n\n\n

Write a Unique Blog<\/h4>\n\n\n\n

An agent with a unique blog can gain the attention\nof search engines and potential clients. A personal blog allows an agent to\nexpress innovative ideas with a dash of humor. For example, a corporate blog\nmight not be the right place for an article for sellers on how to avoid pulling\nyour hair out waiting for a closing date. However, this attention-grabbing\ntopic could be covered with humor and useful information in an agent’s blog.\nAdd fun images that reflect the humorous tone of the articles. Remember to do\nkeyword research and naturally infuse relevant terms into the content, titles,\nand metadata.<\/p>\n\n\n\n

Wear Something Special for Personal Branding<\/h4>\n\n\n\n

Celebrities often wear a specific article of\nclothing or color to brand themselves. Enterprising agents can do the same\nthing to get noticed and remembered as they travel around town. Consider\neye-catching options such as a pink tie or flowered blazer. Another option is\nwearing branded merchandise at all times, such as company hat or polo shirt.\nAffiliated Better Homes and Gardens\u00ae Real Estate agents have a wide selection of <\/a>branded apparel<\/a> to wear and share with valued\nclients to boost lead generation.<\/p>\n\n\n\n

Get a Column in the Media<\/h4>\n\n\n\n

Look for opportunities to write articles for outside\nmedia, such as a column in a local newspaper or a guest post for a respected\nblogger. Create a brief biography with a new and professional image to\naccompany these articles. Find natural opportunities to mention the services and\nlistings offered by the agency without sounding sales-oriented or contrived.\nDevelop a distinctive voice across all platforms, including social media, your\nblog, and outside articles. Soon people will remember your quips, quotes, and\namusing imagery, and start sharing them. An agent who becomes a local celebrity\ngets more referrals.<\/p>\n\n\n\n

Sponsor a Sports Team<\/h4>\n\n\n\n

People of all ages have a great time watching local\nsports teams. From preschoolers to adults, there are many opportunities to\nsponsor a neighborhood sports team. Community-minded agents do more than\nprovide shirts and hats with the company logo. A dedicated agent attends\nseveral games to mingle with the athletes and fans while cheering the team to\nvictory. During these memorable moments, agents can make meaningful connections\n\u2013 that can bring in real estate leads in the\nfuture.<\/p>\n\n\n\n

Host a Neighborhood Event<\/h4>\n\n\n\n

Another way to show an agent’s fun-loving side is\nhosting a neighborhood event to celebrate a holiday, season, or local\ntradition. Hold the event at the office, or make it a headquarters to get\ninformation and tickets. An example is a fall party to celebrate harvesting\napples and Halloween. Give candy out to the kids and have a costume contest for\nkids of all ages. Include engaging activities, such as a haunted house and\nbobbing for apples. Host the event annually to make it part of the neighborhood\nvibe. People will remember the office when they want to buy, rent, or sell a\nproperty.<\/p>\n\n\n\n

Get Personal With People<\/h4>\n\n\n\n

One of the easiest ways to have a good time is to\nget personal with people. Find out what they like and don’t like, then tickle\ntheir funny bone by sharing jokes and cartoons. Send customized emails and text\nmessages to people who appreciate a humorous approach. Develop a niche market\nbased on personality rather than preferences. No matter how an agent does it,\nthe end goal is to get more real estate leads.<\/p>\n\n\n\n

Respect Personal and Professional Boundaries<\/h4>\n\n\n\n

While humor is healing and appealing, don’t go\noverboard. Stay away from jokes based on politics, religion, social status, and\nrace. Always keep personal and professional boundaries in mind to avoid\noffending anyone. Focus on clean, family-friendly fun that makes anyone smile.\nGet to know the target audience and always respect it. Be mindful to avoid <\/a>marketing mistakes<\/a> that could cost an agent real estate leads rather than bring them in.<\/p>\n\n\n\n

With these creative real\nestate marketing strategies, agents score more leads and make meaningful\nconnections. Building positive relationships based on good times and excellent\nservice is the best way to get future referrals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Check out these fun real estate marketing strategies from the experts at Better Homes and Gardens\u00ae Real Estate to help agents get more real estate leads.<\/p>\n","protected":false},"author":181,"featured_media":27001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,171,181,191,211,231,261],"tags":[1321,5431,5651,25901,34641,39901],"class_list":["post-26991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-productivity-2","category-real-estate","category-real-estate-marketing-2","category-sales-tips","category-social-media-marketing","category-technology","tag-agent-tips","tag-branding","tag-broker-tips","tag-marketing-strategies","tag-real-estate-marketing","tag-social-media"],"yoast_head":"\nReal Estate Marketing Strategies Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"Check out these 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