{"id":2691,"date":"2009-05-15T15:36:04","date_gmt":"2009-05-15T20:36:04","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=2691"},"modified":"2024-12-30T14:46:34","modified_gmt":"2024-12-30T19:46:34","slug":"top-5-pet-peeves-on-mls-listing-alert-emails","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/","title":{"rendered":"Top 5 Pet Peeves on MLS Listing Alert Emails"},"content":{"rendered":"<p style=\"text-align: justify\">I bought a home back on December 10th of 2008.\u00a0 That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home.\u00a0 Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town.\u00a0 Turns out I didn&#8217;t, but that isn\u2019t the point.\u00a0 The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent.\u00a0 The most important reason is that the information contained within is the most accurate and trusted source for new listings and\u00a0 listing status changes (price drops and under contract).\u00a0 With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2706\" title=\"Listing Email\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail-300x280.jpg\" alt=\"Listing Email\" width=\"300\" height=\"280\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail-300x280.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail-768x717.jpg 768w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail-100x93.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>(Click to Enlarge)<\/p>\n<p style=\"text-align: justify\">I have compiled my top 5 list of issues with some suggestions for improvement:<\/p>\n<p style=\"text-align: justify\"><strong>1. Isn&#8217;t visually engaging<\/strong><\/p>\n<p style=\"text-align: justify\">I understand this is focused on just one thing, listings, but it doesn\u2019t mean it has to look awful.\u00a0 This is a plain text email and doesn\u2019t use an HTML format which could add a ton of visual interest and just make it look so much more professional.\u00a0 Also there really isn\u2019t an information hierarchy as all the text is relatively the same size and rarely uses bolding or italics to emphasize important information.\u00a0\u00a0 Most importantly, why aren&#8217;t there pictures of home in line?<\/p>\n<p style=\"text-align: justify\"><strong>2. No recognition of my home buying status<\/strong><\/p>\n<p style=\"text-align: justify\">If I already purchased a home then you have to be concerned with buyer\u2019s remorse.\u00a0 The last thing I need to see is a comparable home for less money in a better neighborhood.\u00a0 You should remove me as soon as I close or at least give me the option of continuing to receive these alerts and be upfront about how I opt out when i just don\u2019t care to receive them anymore.<\/p>\n<p style=\"text-align: justify\"><strong>3. Vanilla customization<\/strong><\/p>\n<p style=\"text-align: justify\">The email opens the same way EVERY TIME!<\/p>\n<blockquote>\n<p style=\"text-align: justify\"><em>&#8220;Dear Jason, <\/em><\/p>\n<p style=\"text-align: justify\"><em>Here is today&#8217;s listings update for your review. Please call or email if anything here is of interest or if you have any questions. Thank you! <\/em><\/p>\n<p style=\"text-align: justify\"><em>Best regards,&#8221;<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">Here&#8217;s a suggestion; how about you make the real estate buying experience customized and personal.\u00a0 It would be nice if my agent reviewed the listings and made comments like &#8220;just saw 123 main st. and you won&#8217;t like the backyard.&#8221;\u00a0 Instead they are letting technology do the work and leave it to me to reach out my agent if i see anything of interest.<\/p>\n<p style=\"text-align: justify\"><strong>4. Too much technical language used<\/strong><\/p>\n<p style=\"text-align: justify\">The main purpose of this email is to make me click the &#8220;CLIENTFULL&#8221; link.\u00a0 Shouldn&#8217;t it be &#8220;View today&#8217;s NEW listings.&#8221;\u00a0 If it were an html email you could insert a nice big, shiny button to get me attention to the most important action Also if the instructional copy is way too prominent and technical for the avg consumer.\u00a0 Lastly, I see terms like &#8220;GSMLS &#8220;and &#8220;ID55512555&#8221;; is that even necessary?<\/p>\n<p style=\"text-align: justify\"><strong>5. Missing valuable data<\/strong><\/p>\n<p style=\"text-align: justify\">The MLS has a wealth of data that would be relevant other than just new or revised listings.\u00a0 I would love to know what has recently sold or gone under contract as a start.\u00a0 I am eager to consume as much information so I can make the best offer given all of the contributing factors.\u00a0 To their credit I did have an agent who did run those types of reports and send them to me, but I had to ask.<\/p>\n<p style=\"text-align: justify\">As you can tell I think this marketing vehicle has a world of potential that isn\u2019t being utilized to its fullest\u00a0 I would imagine the execution of these emails varies by MLS and without the ability to get this data from anywhere else, there isn\u2019t any motivation for them to improve.\u00a0 In the end, we the consumer lose out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I bought a home back on December 10th of 2008.  That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home.  Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town.  Turns out I didn&#8217;t, but that isn\u2019t the point.  The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent.  The most important reason is that the information contained within is the most accurate and trusted source for new listings and  listing status changes (price drops and under contract).  With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,261],"tags":[1351,5761,6511,6541,9401,9471,11331,12961,18681,20321,21011,24241,27261,27271,33981,38661,42531],"class_list":["post-2691","post","type-post","status-publish","format-standard","hentry","category-commentary","category-technology","tag-agents","tag-brokers","tag-buyers","tag-buying-a-new-home","tag-consumer-marketing","tag-content","tag-design","tag-email-alerts","tag-home-buying","tag-html","tag-information-listings","tag-listings","tag-mls","tag-mls-listing","tag-real-estate","tag-sellers","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Pet Peeves on MLS Listing Alert Emails - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Pet Peeves on MLS Listing Alert Emails - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn&#039;t, but that isn\u2019t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-15T20:36:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T19:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"747\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Top 5 Pet Peeves on MLS Listing Alert Emails\",\"datePublished\":\"2009-05-15T20:36:04+00:00\",\"dateModified\":\"2024-12-30T19:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/\"},\"wordCount\":686,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/05\/listingemail-300x280.jpg\",\"keywords\":[\"Agents\",\"brokers\",\"Buyers\",\"Buying a New Home\",\"Consumer Marketing\",\"Content\",\"Design\",\"Email Alerts\",\"Home Buying\",\"HTML\",\"Information Listings\",\"listings\",\"MLS\",\"MLS listing\",\"Real estate\",\"Sellers\",\"Technology\"],\"articleSection\":[\"Commentary\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/top-5-pet-peeves-on-mls-listing-alert-emails\/\",\"name\":\"Top 5 Pet Peeves on MLS Listing Alert Emails - 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That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn't, but that isn\u2019t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). 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