{"id":26841,"date":"2019-05-29T13:52:36","date_gmt":"2019-05-29T17:52:36","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=26841"},"modified":"2024-12-30T11:03:40","modified_gmt":"2024-12-30T16:03:40","slug":"why-social-media-matters-for-your-business","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/why-social-media-matters-for-your-business\/","title":{"rendered":"Why Social Media Matters for Your Business"},"content":{"rendered":"\n<p>The best way to market your real estate business is through social media. Social platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram allow you to engage with past, present and future clients in addition to your industry peers in an inexpensive and effective way. \u00a0Here are important tips to keep in mind as you build your online presence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reputation matters<\/h4>\n\n\n\n<p>A REALTOR\u00ae\u2019s greatest asset\nis their reputation. Social media gives you the opportunity to demonstrate\nknowledge in any niche and position yourself as an expert. This will draw in\nnew clients who want their questions answered by a trusted source, and allow\nyou to give them insights into things like new construction or market values.\nThe key is providing quality content that addresses their needs. Make every\nword count by consistently offering useful information. Track which questions\nand stories get the most engagement, this will help direct you when creating\nnew pieces ultimately creating a solid bank of content to use<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Be an insider <\/strong><\/h4>\n\n\n\n<p>Satisfied past and present\nclients will not mind if you reach out to them on social media to ask for\nreferrals. Ask them to share your page links or articles with their\nfriends\/sphere. &nbsp;This is one of the most effective ways to generate new\nbusiness. Additionally, your peers are on social media. Follow them to get\ninspired by their marketing efforts and ask questions about how they are\nrunning their business. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Vary your efforts<\/strong><\/h4>\n\n\n\n<p>Diversity is the best way\nto increase your chances of success. Focus on content, but also add online\nadvertising and social media marketing to mix it up. Harness the power of\nsocial media in a way that traditional marketing can\u2019t. Make sure your feeds are\nupdated regularly and images are on point. Video is an inexpensive and\naccessible way to diversify. New listings can benefit from a simple photo\nslideshow, a video tour of the property, or an overview of the neighborhood and\nnearby businesses. <\/p>\n\n\n\n<p>Social media is an effective way to help your real estate business\nget the recognition it deserves. The Better Homes and Gardens\u00ae Real Estate\nSocial Tool offers brokers and affiliated agents top tier social account\nmanagement through a curated collection of content from Better Homes and\nGarden\u00ae Real Estate, Meredith Corporation brands and other industry and\nlifestyle leaders property listings plus best practice recommendations, on an\nall-in-one free platform. &nbsp;Follow this <strong><a href=\"https:\/\/greenhouse.bhgre.com\/content\/BHGRE\/en\/content\/marketing\/social_media\/social-media-overview.html\">link<\/a><\/strong>\nto download our social media guide today to streamline your social strategy. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best way to market your real estate business is through social media. Social platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram allow you to engage with past, present and future clients in addition to your industry peers in an inexpensive and effective way.  Here are important tips to keep in mind as you build your online presence.<\/p>\n","protected":false},"author":181,"featured_media":26851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,131,141,191,231],"tags":[25761,34641,36411,39901],"class_list":["post-26841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage-operations","category-marketing","category-marketing-and-branding","category-real-estate-marketing-2","category-social-media-marketing","tag-marketing","tag-real-estate-marketing","tag-reputation","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Social Media Matters for Your Business - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Why social media matters for your 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