{"id":260,"date":"2008-07-30T23:43:06","date_gmt":"2008-07-30T23:43:06","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=260"},"modified":"2024-12-30T14:54:37","modified_gmt":"2024-12-30T19:54:37","slug":"mapping-the-brokerage-of-the-future-part-i-of-ii","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/mapping-the-brokerage-of-the-future-part-i-of-ii\/","title":{"rendered":"Mapping the “Brokerage of the Future” PART I of II"},"content":{"rendered":"

Post Contributors: Sherry Chris, Marc Davison & Kevin Doell
\n<\/strong>
\nOne of the best parts of any industry conference is tapping into the collective brainpower of very bright and committed professionals. At Inman\u2019s<\/a> Real Estate Connect San Francisco we sponsored the \u201cReal Estate Brokerage of the Future\u201d breakout sessions.<\/p>\n

To wrap up the sessions, we wanted to play to the strength of the attendees by getting them to interact and put down their best ideas on paper. Turning an afternoon panel session into a dynamic group workshop, we captured what the \u201cBrokerage of the Future\u201d should look like according to the 50+ attendees willing to role up their sleeves to share their ideas with colleagues and competitors alike.<\/p>\n

The task before the audience was to split into four groups and brainstorm about four components of brokerages. Four facilitators worked with the groups, including, Marc Davison<\/a> and Brian Boero<\/a> of 1000 Watt Consulting<\/a>; Rick Spencer<\/a>, director of IT at Windermere<\/a>; and Chris Crocker<\/a>, of NRT<\/a>.<\/p>\n

Sherry Chris <\/a>worked around the room with all the groups and did a quick wrap up.<\/p>\n

\"From<\/a><\/p>\n

From left: Crocker, Chris, Davison, Spencer<\/em><\/p>\n<\/address>\n
<\/address>\n

The groups tackled the following topics:
\n 1.\tThe Physical Presence:<\/strong> Redefine the real estate storefront. What would it look and feel like internally to the agents and externally to the public?
\n 2.\tThe Virtual Presence:<\/strong> What would the online offering be \u2014 from website to technology?
\n 3.\tThe Business Model: <\/strong>What would the arrangement between broker and agent look like it if could start from scratch?
\n4.\tThe Consumer Gets\u2026 :<\/strong> What do consumers, want from a new real estate brokerage?<\/p>\n

As Marc explained it, the most important criteria was to drop any preconceived notions and to think \u201cblue sky.\u201d After 30 minutes, a representative of each group briefed the whole audience on their top three ideas.<\/p>\n

Today, we\u2019ll start with \u201cThe Physical Presence\u201d and the \u201cVirtual\u201d and go through the rest in our next post. Comments and criticism are welcome. More ideas to add? Better yet.<\/p>\n

Sherry Chris provides her take below.<\/p>\n

For another perspective, check out Marc Davison\u2019s blog post <\/a>on the same topic, written with his usual flair and interpreted through his analytical lens.<\/p>\n

The Physical Brokerage Space of the Future<\/span><\/strong>
\n(Facilitated by Brian Boero):<\/p>\n

\"Workshop<\/a><\/p>\n