{"id":237,"date":"2008-07-08T22:32:11","date_gmt":"2008-07-08T22:32:11","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=237"},"modified":"2024-12-30T14:54:40","modified_gmt":"2024-12-30T19:54:40","slug":"networking-vs-relationship-building","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/networking-vs-relationship-building\/","title":{"rendered":"Networking Vs. Relationship Building"},"content":{"rendered":"<p style=\"margin: 0in 0in 10pt\">One thing that I do every day is to make sure I am working on building relationships. Real estate is a people-intensive business and could easily be argued that we are actually the business of fostering\u2018relationships&#8217;, as opposed to managing\u2018transactions.&#8217; As a result, the most critical activity for real estate sales associates, managers and owners alike, is to strengthen their relationships. This applies to both business and personal contacts and needs to be worked on a daily basis. Whether prospecting for buyers, sellers, hiring a top producer, or zeroing in on an M&amp;A opportunity, effective relationship-building is the key to continued success.<\/p>\n<p style=\"margin: 0in 0in 10pt\">Before going any further, it is important to draw a distinction between good relationship building and what is commonly referred to as \u2018networking.&#8217;I would submit that networking,as it is now practiced,is a pass\u00e9 concept. The implications surrounding some networking techniques almost defeat the purposes for which they were designed. Terms such as \u2018speed networking&#8217; and other similarly impersonal ideas almost offend the senses. Stop and ask yourself&#8230; how can anyone build a relationship while moving at warp-speed? I always remind myself that the most important thing one person can give to another is their time and thoughtful attention. This is where quality relationships are born.<\/p>\n<p style=\"margin: 0in 0in 10pt\"><a href=\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/07\/social-network.jpg\"><img decoding=\"async\" title=\"social-network\" src=\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/07\/social-network-300x91.jpg\" alt=\"Social Networking\" width=\"253\" height=\"121\" \/><\/a><\/p>\n<p style=\"margin: 0in 0in 10pt\">\u00a0<\/p>\n<p style=\"margin: 0in 0in 10pt\">\u00a0The interesting thing about our present business environment is the variety of tools, new and old, available to real estate professionals for relationship-building purposes. The danger is that it is easy to get lost in the \u2018how&#8217; of communicating and forget about the all-important \u2018content&#8217; of the communication. So whether using long established techniques such as contacting a sphere of influence, or electronic tools such as &#8220;<a title=\"Robert Albanese's LinkedIn\" href=\"http:\/\/www.linkedin.com\/profile?viewProfile=&amp;key=6859099&amp;trk=tab_pro\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>&#8220;, my goal is singular; to communicate something that will cause a relationship to deepen.<\/p>\n<p style=\"margin: 0in 0in 10pt\">How is this accomplished? The answer is surprisingly simple. Effective relationship building involves communicating information that another person genuinely wants to know about. We need to step away from our own agendas and become more interested in other people&#8217;s needs.\u00a0 If we do this, the issue of unread e-mails or unreturned phone calls will greatly diminish over time.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One thing that I do every day is to make sure I am working on building relationships. Real estate is a people-intensive business and could easily be argued that we are actually the business of fostering\u2018relationships&#8217;, as opposed to managing\u2018transactions.&#8217; As a result, the most critical activity for real estate sales associates, managers and owners [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[3961,28671],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-better-homes-and-gardens-real-estate","tag-networking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be active in keeping in touch with people. Networking will not let you down!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/networking-vs-relationship-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be active in keeping in touch with people. Networking will not let you down!\" \/>\n<meta property=\"og:description\" content=\"One thing that I do every day is to make sure I am working on building relationships. Real estate is a people-intensive business and could easily be argued that we are actually the business of fostering\u2018relationships&#8217;, as opposed to managing\u2018transactions.&#8217; As a result, the most critical activity for real estate sales associates, managers and owners [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/networking-vs-relationship-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-08T22:32:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T19:54:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/07\/social-network-300x91.jpg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/networking-vs-relationship-building\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/networking-vs-relationship-building\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Networking Vs. 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