{"id":212,"date":"2008-06-25T16:09:00","date_gmt":"2008-06-25T16:09:00","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=212"},"modified":"2024-12-30T14:54:54","modified_gmt":"2024-12-30T19:54:54","slug":"comfort-zone-under-re-construction","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/","title":{"rendered":"Comfort Zone Under Re-Construction"},"content":{"rendered":"<p><a href=\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/06\/comfort-zone-carpool.jpg\"><\/a><\/p>\n<p>To kick off the summer driving season, we promoted a rideshare day at the <a title=\"Realogy Website\" href=\"http:\/\/www.realogy.com\/\" target=\"_blank\" rel=\"noopener\">Realogy<\/a> headquarters on Friday, June 20. For weeks we revved up the internal communications machine to drive participation through stump speeches, email newsletters, plasma screen promos, executive emails, flyers, sign up tables and water cooler talk. We even held out the carrot of two $50 gas cards. It was a full court press. The result? Out of a building population of about 900, we had 88 register with <a title=\"Nuride Website\" href=\"http:\/\/www.nuride.com\/nuride\/main\/main.jsp\" target=\"_blank\" rel=\"noopener\">Nuride.com<\/a> (not bad), and on the big day itself, about 25 people took the leap and carpooled into work.<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-213\" style=\"float: left;margin: 15px\" title=\"comfort-zone-carpool\" src=\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/06\/comfort-zone-carpool-300x199.jpg\" alt=\"carpool\" width=\"240\" height=\"158\" \/>It&#8217;s a modest start, I admit, but it&#8217;s a start all the same. Our sister company, <a title=\"Cartus Homepage\" href=\"https:\/\/homepage.cartus.com\/\" target=\"_blank\" rel=\"noopener\">Cartus<\/a>, started their program three years ago and now have over 400 employees registered in the Nuride.com system. Over 180 participated in their Earth Day rideshare event this year. Someday, I hope to get to that level.<\/p>\n<p>I was actually among the 25 to carpool on our rideshare day. The result? A couple extra bucks in my pocket, a smaller carbon footprint for the day and, most importantly, a little broader perspective on what it takes to &#8220;walk the talk&#8221; of being green.<\/p>\n<p>What it took was stepping out of my comfort zone.<\/p>\n<p>Sharing a ride meant changing my morning routine, my departure times, my choice of routes, my music preferences&#8230; all those little things that comprise my daily commuting experience. In the end, it was well worth the trip and bears repeating as soon as my &#8220;rideshare buddy&#8221; returns from vacation.<\/p>\n<p><a title=\"Bulldog Reporter Website\" href=\"http:\/\/www.bulldogreporter.com\" target=\"_blank\" rel=\"noopener\">Bulldog Reporter<\/a> recently cited a <a title=\"Bulldog Reporter Article on Green affinity\" href=\"http:\/\/www.bulldogreporter.com\/ME2\/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c}3A{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c}3AArticle&amp;mid=8F3A7027421841978F18BE895F87F791&amp;tier=4&amp;id=EBECDA5FA8934785B0786D759EF30AAC\" target=\"_blank\" rel=\"noopener\">Shelton Group study<\/a> of U.S. consumers that stated that despite a vast U.S. marketing and media coverage trend toward green affinity and awareness in recent years, most Americans admit putting personal comfort (46 percent) ahead of the environment (31 percent). No surprise there. We are comfort creatures of habit.<\/p>\n<p>Yet, the economics of energy and environmental impacts will force us all out of our comfort zones sooner or later. When you think about it, that&#8217;s not necessarily a bad thing. Can you think of a time of personal or professional growth that was actually &#8220;comfortable?&#8221; They don&#8217;t call it &#8220;growing pains&#8221; for nothing.<\/p>\n<p>Thankfully, we are amazingly adaptable creatures and, like natural selection, whoever adapts first, usually comes out on top.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To kick off the summer driving season, we promoted a rideshare day at the Realogy headquarters on Friday, June 20. For weeks we revved up the internal communications machine to drive participation through stump speeches, email newsletters, plasma screen promos, executive emails, flyers, sign up tables and water cooler talk. We even held out the [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[3961,5971,17421,17431,35451],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-better-homes-and-gardens-real-estate","tag-building-a-green-platform","tag-green-living","tag-green-real-estate","tag-realogy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Going Green in every facet of life<\/title>\n<meta name=\"description\" content=\"We discuss the difference between discussing what the green initiative is and actually doing it. 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Carpooling might be seem out of the comfort zone but it should be taken into consideration when one wants to save money on gas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-06-25T16:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T19:54:54+00:00\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Comfort Zone Under Re-Construction\",\"datePublished\":\"2008-06-25T16:09:00+00:00\",\"dateModified\":\"2024-12-30T19:54:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/06\/comfort-zone-carpool-300x199.jpg\",\"keywords\":[\"Better Homes and Gardens Real Estate\",\"Building A Green Platform\",\"Green Living\",\"Green Real Estate\",\"Realogy\"],\"articleSection\":[\"Real estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/\",\"name\":\"Going Green in every facet of life\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/comfort-zone-under-re-construction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2008\/06\/comfort-zone-carpool-300x199.jpg\",\"datePublished\":\"2008-06-25T16:09:00+00:00\",\"dateModified\":\"2024-12-30T19:54:54+00:00\",\"description\":\"We discuss the difference between discussing what the green initiative is and actually doing it. 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