{"id":19061,"date":"2018-02-09T14:38:30","date_gmt":"2018-02-09T19:38:30","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=19061"},"modified":"2024-12-30T11:04:30","modified_gmt":"2024-12-30T16:04:30","slug":"manage-social-media-time-resources","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/manage-social-media-time-resources\/","title":{"rendered":"Whitepaper: How to Manage Social Media Time and Resources"},"content":{"rendered":"<p>Success for real estate professionals in\u00a0the\u00a0social environment requires a balance between their social goals and the time and other resources available for\u00a0reaching them. However, starting with\u00a0a realistic plan can set a course for\u00a0striking this balance.<\/p>\n<p>&nbsp;<\/p>\n<h3>Social Media for Every Type of User<\/h3>\n<p>When performed and managed\u00a0correctly, social media\u00a0is effective and accessible to all real estate professionals, though the perception that its\u00a0full potential can be realized quickly\u00a0is simply misleading.<\/p>\n<p>To assist real estate agents in understanding the social media results they can expect from a particular level of investment, <a href=\"http:\/\/www.lumentussocial.com\/?utm_source=Clean%20Slate&amp;utm_medium=blog&amp;utm_campaign=BHGRE%20Social%20Media%20Whitepaper\">Lumentus Social<\/a> analyzed more than 100 real estate professionals\u2019 social media pages of independent and franchised brokerages in various markets. Following our analysis, we\u00a0identified four types of users, each based on patterns of activity, engagement,\u00a0and response level.<\/p>\n<ul>\n<li><strong>Power User<\/strong> \u2013 Active every day, both posting and engaging with others.<\/li>\n<li><strong>Regular User<\/strong> \u2013 Posting regularly, though with limited proactive engagement with others.<\/li>\n<li><strong>Sometimes User<\/strong> \u2013 Posting irregularly and only engaging with those who directly contact them.<\/li>\n<li><strong>New to Social<\/strong> \u2013 Have built pages, though they are mostly static users and can actively view others\u2019 social activity while seldomly engaging with them.<\/li>\n<\/ul>\n<p>In the majority of markets reviewed in Lumentus Social&#8217;s analysis of over 100 profiles, no more than one user could be classified as a Power User.\u00a0Approximately 70 percent were classified as Regular Users and Sometimes Users, and\u00a025 percent as\u00a0New to Social. The review demonstrates that while people report their use\u00a0of\u00a0social media, a strong majority are not using it to\u00a0its full potential.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-19071 size-medium\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-300x239.jpg\" alt=\"\" width=\"300\" height=\"239\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-300x239.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-1024x815.jpg 1024w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-768x611.jpg 768w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-1536x1222.jpg 1536w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-100x80.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-862x686.jpg 862w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users-1200x955.jpg 1200w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2018\/02\/Pie-chart_Social-Users.jpg 1824w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Time and Resources<\/h3>\n<p>Time and resources are valuable commodities for real\u00a0estate professionals and are an important starting point for a social media plan. The right combination is the\u00a0key to achieving the greatest possible\u00a0returns.<\/p>\n<p><strong>Topline Tips<\/strong><\/p>\n<ul>\n<li>Dedicate time each week to social media marketing. The specific time commitment will depend on your user level and goals.<\/li>\n<li>Use time-saving social media management tools, such as <a href=\"https:\/\/hootsuite.com\/\">Hootsuite<\/a> or <a href=\"http:\/\/www.lumentussocial.com\/\">Lumentus Social<\/a>, to assist in identifying content and scheduling posts for all platforms in one application.<\/li>\n<li>Develop a monthly social media budget\u00a0to ensure progress within financial parameters. See the Advertising table in the full whitepaper for budget details.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table border=\"1\" width=\"607\">\n<tbody>\n<tr>\n<td width=\"114\">User Type<\/td>\n<td width=\"135\">Time Commitment<\/td>\n<td width=\"159\">Estimated Financial Commitment*<\/td>\n<td width=\"199\">Considerations for Growth<\/td>\n<\/tr>\n<tr>\n<td width=\"114\">Power User<\/td>\n<td width=\"135\">1+ hours per day<\/p>\n<p>&nbsp;<\/td>\n<td width=\"159\">$500+ per month<\/p>\n<p>&nbsp;<\/td>\n<td width=\"199\">Take a cross-platform approach and\u00a0engage\u00a0a social media specialist to supplement the personal time you spend on social media. Also, set specific goals and objectives for website traffic and audience reach and engagement.<\/td>\n<\/tr>\n<tr>\n<td width=\"114\">Regular User<\/td>\n<td width=\"135\">4 to 5 hours per week<\/p>\n<p>&nbsp;<\/td>\n<td width=\"159\">$100+ per month<\/td>\n<td width=\"199\">Broaden your social media efforts to\u00a0include multiple platforms and ads to grow your personal network. Also, begin tapping into the opportunities offered by Facebook Insights and other analytics tools to better understand your audience(s) and content performance.<\/td>\n<\/tr>\n<tr>\n<td width=\"114\">Sometimes User<\/td>\n<td width=\"135\">1 to 3 hours per week<\/p>\n<p>&nbsp;<\/td>\n<td width=\"159\">$50 per month<\/p>\n<p>&nbsp;<\/td>\n<td width=\"199\">Invest in social media scheduling software like Hootsuite or Lumentus Social. These technologies make it much more efficient to stay consistent with your social media efforts because they provide content to share as well as scheduling capabilities so\u00a0you can set all of your social media posts\u00a0in advance.<\/p>\n<p>At this point you should also start &#8220;boosting&#8221; posts on Facebook (or your primary channel) to increase your name and content exposure. Boosting is the process of paying as little as $5 to increase the number of people who see your social\u00a0content.<\/td>\n<\/tr>\n<tr>\n<td width=\"114\">New User<\/td>\n<td width=\"135\">15 minutes per week<\/td>\n<td width=\"159\">$0<\/td>\n<td width=\"199\">Increase the number of friends\/connections\/followers among your family, friends and colleagues, and be proactive in liking and sharing content they post. Focus on posting consistently before advancing to a higher level of activity, i.e. posting at least\u00a0three times per\u00a0week.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>*These estimated costs are based on current social media advertising rates and results and do not include daily costs associated with your hiring or engagement of in-house marketing personnel or third parties.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>To find the full guidelines for taking advantage of the social media resources at your fingertips, download <a href=\"http:\/\/bit.ly\/BHGRESocialMediaWhitepaper\"><em>The Real Estate Agent\u2019s Guide to Social Media<\/em> whitepaper here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Success for real estate professionals in\u00a0the\u00a0social environment requires a balance between their social goals and the time and other resources available for\u00a0reaching them. However, starting with\u00a0a realistic plan can set a course for\u00a0striking this balance. &nbsp; Social Media for Every Type of User When performed and managed\u00a0correctly, social media\u00a0is effective and accessible to all real [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":15429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[],"class_list":["post-19061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whitepaper: How to Manage Social Media Time and Resources - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/manage-social-media-time-resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper: How to Manage Social Media Time and Resources - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Success for real estate professionals in\u00a0the\u00a0social environment requires a balance between their social goals and the time and other resources available for\u00a0reaching them. 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