{"id":18171,"date":"2018-01-16T19:30:09","date_gmt":"2018-01-17T00:30:09","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=18171"},"modified":"2024-12-30T11:04:32","modified_gmt":"2024-12-30T16:04:32","slug":"4-tips-build-book-business","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/4-tips-build-book-business\/","title":{"rendered":"4 Tips to Build Your Book of Business"},"content":{"rendered":"<p>Lead generation allows you to create a steady flow of new opportunities and clients. By building your book, you will never have a dry season.<\/p>\n<p><strong>Don\u2019t forget about the indirect approach<\/strong><br \/>\nThe number one rule to success in sales is to make clients feel like you are just a helpful friend. Promoting your services and not being obvious is no easy feat. However, with creativity and drive, it is possible.<\/p>\n<p>Instead of posting ads on Facebook, consider commenting on niche-specific viral posts with valuable information. Another idea is to sponsor a youth team or host an event within your community. Be present without pestering leads.<\/p>\n<p><strong>Increase your search engine optimization rank<\/strong><br \/>\nThe better your website search engine optimization, the higher your Google ranking. You must have a robust SEO strategy to get online traction. Infuse your website\u2019s metadata, photo alt tags and blog posts with popular keyword search terms. It is important to not only have SEO that brings people to your website but also SEO-rich content that keeps them there. Post high-quality and consistent content to do the selling for you.<\/p>\n<p><strong>Offer a referral program\u00a0 <\/strong><br \/>\nExisting clients are an excellent way to build your book of business. They\u2019re already familiar with your exceptional level of service and can help you weed out low-quality leads. Decide on the type of referral program you wish to offer. Afterward, send out a personalized email blast from your CRM system to introduce previous clients to your unique offer. Before you know it, you\u2019ll have a flood of familiar faces sending over possible connections.<\/p>\n<p><strong>Reconnect with the past<\/strong><br \/>\nReach out to people you haven\u2019t seen or heard from in a while, including friends, family members, alumni, and teammates. They\u2019ll most likely inquire as to what you have been up to, presenting the perfect opportunity to indirectly sell your services and build your book of business. Your services will be imprinted in their mind for the next time your name is brought up in\u00a0 casual conversation.<\/p>\n<p>Implement these unique approaches to your business building strategies to expand your book of business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead generation allows you to create a steady flow of new opportunities and clients. By building your book, you will never have a dry season. Don\u2019t forget about the indirect approach The number one rule to success in sales is to make clients feel like you are just a helpful friend. Promoting your services and [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":18211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,51],"tags":[],"class_list":["post-18171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-planning","category-client-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Tips to Build Your Book of Business - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/4-tips-build-book-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips to Build Your Book of Business - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Lead generation allows you to create a steady flow of new opportunities and clients. 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