{"id":16099,"date":"2017-04-13T13:12:18","date_gmt":"2017-04-13T17:12:18","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=16099"},"modified":"2024-12-30T11:05:35","modified_gmt":"2024-12-30T16:05:35","slug":"social-media-isnt-going-away-anytime-soon-make-sure-youre-on-your-game-by-creating-a-social-strategy","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-isnt-going-away-anytime-soon-make-sure-youre-on-your-game-by-creating-a-social-strategy\/","title":{"rendered":"Social Media Isn\u2019t Going Away Anytime Soon: Make sure you\u2019re on your game by creating a social strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Social media is a \u00a0powerful marketing medium. With 30% of time spent online focusing on social media, it\u2019s imperative to incorporate strong social media strategies within your marketing plan. However, social media has some secrets. If not done correctly, it can soak up productivity and be more of a distraction than a prospecting tactic. Use these\u00a0three tips to become a master at\u00a0social media marketing. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">Discover High Potential with Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400\">To capitalize on social media marketing, you need to know what works. The analytics section available on most popular platforms provides valuable about your audience. Reviewing analytics allows you detect the best times to share content for each target audience, along with the type of content they like best. <\/span><\/p>\n<p><span style=\"font-weight: 400\">However, it\u2019s crucial to review the analytics on each platform used, as your audience may be using various platforms during different times of the day. Traffic may peak on Facebook in the morning, but Instagram may take over the afternoon.\u00a0<\/span><span style=\"font-weight: 400\">Schedule an hour each week to go over the analytics provided, as they are key to your social media success. This allows you to spot any new trends or statistics to revise your strategy moving forward. \u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Create a social media editorial calendar<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Every post needs to be strategic. \u00a0From the different times to post to the varying types of content to share, have a plan. Staying updated can be a time-consuming marketing tactic if you don\u2019t have an editorial calendar. Plan your social media activity a week in advance. Gather all the content, links, photos, videos, and text you want to share to put into an editorial calendar. <\/span><\/p>\n<p><span style=\"font-weight: 400\">With an editorial calendar, you can ensure each post relates\u00a0with the prior. Frequency and consistency are also key to success on social media. An editorial calendar keeps you organized and on top of your activity, so you never go a day without a post<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Use a social media scheduler to increase productivity <\/span><\/h2>\n<p><span style=\"font-weight: 400\">The only way to spend your time wisely on social media is to use a scheduler. Otherwise, you\u2019ll constantly be accessing your accounts, liking photos, and sharing content when it isn\u2019t ideal to do so, such as low traffic periods. There are various social media schedulers available, with many being right on the platform itself. Otherwise, Hootsuite, Social Sprout, and Lumentus Social are popularly efficient options. <\/span><\/p>\n<p><span style=\"font-weight: 400\">With these scheduling tools, you can execute multiple weeks\u2019 worth of social media content from your editorial calendar in as little as a couple of minutes. \u00a0These insights allow you to capitalize on the power of social media marketing without wasting time on it. <\/span><span style=\"font-weight: 400\">Social media success starts with a strategy. With these three online marketing secrets, you can reap the benefits of social media without having to spend an ample amount of time on it. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a \u00a0powerful marketing medium. With 30% of time spent online focusing on social media, it\u2019s imperative to incorporate strong social media strategies within your marketing plan. However, social media has some secrets. If not done correctly, it can soak up productivity and be more of a distraction than a prospecting tactic. Use [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":16100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[],"class_list":["post-16099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Isn\u2019t Going Away Anytime Soon: Make sure you\u2019re on your game by creating a social strategy - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-isnt-going-away-anytime-soon-make-sure-youre-on-your-game-by-creating-a-social-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Isn\u2019t Going Away Anytime Soon: Make sure you\u2019re on your game by creating a social strategy - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Social media is a \u00a0powerful marketing medium. 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