{"id":15762,"date":"2017-01-26T14:50:17","date_gmt":"2017-01-26T19:50:17","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=15762"},"modified":"2024-12-30T11:05:42","modified_gmt":"2024-12-30T16:05:42","slug":"5-tips-to-breaking-out-on-social-media","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/5-tips-to-breaking-out-on-social-media\/","title":{"rendered":"5 Tips to Breaking Out on Social Media"},"content":{"rendered":"

Social media<\/a> is a powerhouse. It\u2019s changed the way businesses operate today, and without it in your marketing strategy, you could be selling your services short.\u00a0 With millions of people using social media every day, creating a strong social media presence is essential for real estate agents. Here are 5 crucial tips for social media that will captivate, engage and entertain prospective clients \u2013 and generate new leads for you.<\/p>\n

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  1. Focus Your Content on Your Expertise<\/strong><\/li>\n<\/ol>\n

    The first thing to do is to find your real estate expertise. It doesn\u2019t matter what it is, but you must have something on which you can focus your content. As such, it should also reflect what your expertise is within real estate, whether it\u2019s luxury homes, condominiums, or even specific areas within the community. Clearly define what your expertise is, and use your content to brand your services more accurately, while also making your channels the ultimate resource. Tapping into\u00a0your unique niche can be a powerful way to increase your brand awareness and sales potential.<\/p>\n

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    1. Analyze Your Competition<\/strong><\/li>\n<\/ol>\n

      It\u2019s essential to stay on top of your competition, especially within the real estate industry. Social media channels can be the perfect place to check out your direct competitors, and readjust your business strategies as needed. Find other real estate agents and industry influencers online, and analyze their content, postings, form and online presence. See what works for them, and implement it into your social media platforms. Here are some ideas on what social media accounts to search for and follow:<\/p>\n