{"id":15567,"date":"2016-12-08T10:37:54","date_gmt":"2016-12-08T15:37:54","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=15567"},"modified":"2024-12-30T11:05:46","modified_gmt":"2024-12-30T16:05:46","slug":"social-media-as-a-networking-medium-and-a-marketing-medium","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-as-a-networking-medium-and-a-marketing-medium\/","title":{"rendered":"Social Media as a Networking and Marketing Medium"},"content":{"rendered":"<p>Strong client relationships and\u00a0word-of-mouth marketing have long been recognized as keys to success and growth in the real estate industry. In fact, much of the initial appeal of social media was that it could reinforce and complement time spent networking face-to-face with existing and potential clients.<\/p>\n<p><em>The Impact of Social Media in Real Estate\u00a0<\/em>reflects the dynamic between social\u00a0media and networking through relationship-building. When survey participants were asked what they would\u00a0like to use social media for, the top-ranked purpose was \u201cconnecting me to\u00a0the community\u201d (61 percent).<\/p>\n<p>This finding suggests that real estate\u00a0professionals not only value the relationships they have with their community members, but also highly value\u00a0them as existing and potential clients.<\/p>\n<p>[easy-tweet tweet=&#8221;With social media, networking and marketing go hand-in-hand.&#8221; via=&#8221;no&#8221; hashtags=&#8221;BHGRE&#8221; url=&#8221;http:\/\/bit.ly\/2glwvrK&#8221; template=&#8221;light&#8221;]<\/p>\n<p>The following are top ways real estate professionals use social media to maximize their client-connection opportunities and combine networking with marketing:<\/p>\n<ul>\n<li><strong>Thought Leadership and Brand Awareness.<\/strong> Inform community members of real estate professionals\u2019 industry knowledge and the latest business news, insights, and trends. They can also demonstrate their involvement in, and commitment to, local activities and philanthropic programs, thus providing touchstones of shared interests with current and potential clients.<\/li>\n<li><strong>Client Service.<\/strong> Connect in real time with clients. Real estate professionals skilled in using social outlets to provide fast, attentive client service,\u00a0find themselves at the forefront when strengthening online relationships, gaining trust with current and potential clients, and helping to extend those relationships offline.<\/li>\n<li><strong>Empowerment.<\/strong> Share news and timely information with interested clients and potential clients. Information can range from the latest listings and industry insights to office news and proud accomplishments. Additionally, an inside look into a real estate professional\u2019s day can create an intimacy for connections and foster camaraderie. Remember, as you share this content, to remain relevant and to only share information your followers will find useful and interesting.<\/li>\n<li><strong>Recruitment.<\/strong> Tap into the ability to showcase employment opportunities, identify potential hires, recruitment, and offer an inside look into the organization\u2019s culture. These efforts also usher in new levels of efficiency and effectiveness when building teams and reaching out to other professionals for partnership opportunities.<\/li>\n<\/ul>\n<p>With social media, networking and marketing go hand-in-hand, and both are key components in establishing a\u00a0successful digital brand.<\/p>\n<p style=\"text-align: left\"><strong><a href=\"https:\/\/bhgrealestateblog.com\/?p=15567&amp;page=2\">Continue to page 2 to learn what real estate professionals are doing to achieve digital success.<\/a><\/strong><\/p>\n<p><!--nextpage--><\/p>\n<p>Optimizing the opportunities of network marketing requires a league of supporters for your social media profile and\/or page. However, many social media users for business fail to reach even 500 followers, which is the determined threshold for \u201cPower Users,\u201d as defined in the full whitepaper (which can be downloaded below), with a sizable 51 percent of survey participants falling below that total. In addition, optimizing requires high\u00a0levels\u00a0of\u00a0follower\u00a0engagement.<\/p>\n<p>A number of real estate professionals are\u00a0investing the time needed to fully benefit from network marketing and achieve digital success. Here are the\u00a0steps\u00a0they are taking:<\/p>\n<ul>\n<li><strong>Market social media assets to grow\u00a0relationships. <\/strong>While real estate professionals are using social media to stay connected with their current audiences, their efforts can work just as successfully when creating new relationships. Using social media\u2019s in-platform ad targeting tools, they can define a specific target market and advertise to that market to grow their\u00a0network.<\/li>\n<li><strong>Take advantage of network strengths.<\/strong> Each social media platform has its own unique strengths, and savvy real estate professionals use those strengths to maximize their overall social presence. For example, if your market is luxury homes, Instagram and Pinterest might be the best platforms due to their strong focus on images. However, if your goal is to show your open house, you may want to create a video and build a YouTube channel for viewing, or use Facebook Live.<\/li>\n<li><strong>Directly engage with network members.<\/strong> Social media allows real estate professionals to address client needs and present their talent, experience, and relationship-building skills to potential clients. Many real estate professionals using social media usually \u201cbroadcast\u201d information solely through postings. However, by answering clients\u2019 follow-up questions and engaging with their posts online, they can help build client\u00a0loyalty.<\/li>\n<\/ul>\n<p>In the initial stage, most people start with the \u2018build-it and broadcast\u2019 post\u00a0strategy, sending content to fans and followers, primarily through posting without audience interaction. Real estate professionals who have combined interaction opportunities with direct marketing, and converted to a joint networking and marketing mindset, have achieved optimal results. For example, BHGRE<sup>\u00ae <\/sup>affiliated agents often post\u00a0listings to their Facebook pages and\u00a0then respond when potential clients\u00a0have questions. This helps to initiate an\u00a0enjoyable conversation that can be\u00a0taken offline for further networking and\u00a0marketing opportunities.<\/p>\n<p>To find the guidelines for taking advantage of the social media resources at your fingertips, download <a href=\"http:\/\/bit.ly\/BHGRESocialMediaWhitepaper\" target=\"_blank\" rel=\"noopener\"><em>The Real Estate Agent\u2019s Guide to Social Media<\/em> whitepaper here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong client relationships and\u00a0word-of-mouth marketing have long been recognized as keys to success and growth in the real estate industry. In fact, much of the initial appeal of social media was that it could reinforce and complement time spent networking face-to-face with existing and potential clients. The Impact of Social Media in Real Estate\u00a0reflects the [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":15571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,231,271],"tags":[6181,6221,34641,35101,39901],"class_list":["post-15567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-social-media-marketing","category-thought-leadership-2","tag-business-growth","tag-business-marketing","tag-real-estate-marketing","tag-real-estate-social-networking","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media as a Networking and Marketing Medium - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-as-a-networking-medium-and-a-marketing-medium\/\" \/>\n<link rel=\"next\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-as-a-networking-medium-and-a-marketing-medium\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media as a Networking and Marketing Medium - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Strong client relationships and\u00a0word-of-mouth marketing have long been recognized as keys to success and growth in the real estate industry. 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