{"id":15229,"date":"2016-10-06T11:00:18","date_gmt":"2016-10-06T15:00:18","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=15229"},"modified":"2024-12-30T11:05:53","modified_gmt":"2024-12-30T16:05:53","slug":"how-to-increase-awareness-for-your-open-house","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-increase-awareness-for-your-open-house\/","title":{"rendered":"How to Increase Awareness for Your Open House"},"content":{"rendered":"

The date for the open house has been set. Now, it\u2019s time to engage as many prospective buyers as possible. Remember, an open house is an incredible opportunity as a free marketing event to get face-to-face time with multiple potential buyers or sellers and initiate high-quality interactions with them. To ensure you reach many clients, you need to combine traditional real estate marketing tactics with more modern tactics to reach your target audience. Here are some unique ways that will bring the highest amount of interest\u2014and hopefully offers\u2014to your open house.<\/p>\n

Use Direct Mail<\/h3>\n

Direct marketing is a traditional real estate marketing tactic that still holds high value in today\u2019s digital age. According to Allegiant Marketing Group<\/a>, 79% of households read or scan direct mail ads. On top of this, direct mail provides value in unique ways, like emotional connection; sixty percent<\/a> of people find enjoyment in checking their mailboxes, and a startling 90% of millennials<\/a> find direct mail to be a trustworthy source of information\u2014and find it influential when making a purchasing decision. As you prepare for your open house, then, consider producing those pamphlets, brochures, and guides. Use the digital marketing center in the BHGRE GreenHouse for an easy, professional start!<\/p>\n

Don\u2019t forget the in-person print marketing opportunities as well; hand out \u201cjust listed\u201d door hangers in the neighborhood, and offer neighbors BHG magazines with flyers, to encourage area participation and support.<\/p>\n

Use Physical Signage and Decoration<\/h3>\n

Let passersby know that you\u2019re there! After all, a large amount of open-house traffic still comes from locals in the immediate area at the event time. Use balloons, a large amount of branded signs, and notices everywhere. Not only will this increase excitement, but it will also increase your brand exposure in the neighborhood as well. With proper decorations on the actual property, people will feel welcome to come inside, and you\u2019ll begin the experience on a positive, inviting, and celebratory note right away. Be sure to get your signs out early so you\u2019re not battling traffic and busy sidewalks, and include an address so people can plug it into their GPS systems; this way, you can spread your physical marketing opportunities even further.<\/p>\n

Blog About It<\/h3>\n

As a real estate agent in today\u2019s digital age, you need to have a website. Blogs are an excellent way to provide your prospective clients with valuable, engaging, and informative content they would not have seen otherwise. Use this to your advantage prior to the open-house weekend. Produce a highly visual blog post that captures the unique features of the home for sale. Keep the written content short and precise, providing important details about the property, but don\u2019t give too much information away. The key is to attract prospective buyers, but also to leave them wanting more. Be sure to drive people to your blog so they can discover this information, whether by social media posts, pay-per-click advertising, or having contacts share the link with their networks.<\/p>\n

Send a Newsletter Blast<\/h3>\n

Email campaigns have the power to draw in a large range of prospective buyers to the open house weekend. Access your list of homebuyer leads in your BHGRE CRM tool, and send out a newsletter blast designed to spark interest in the open house. Similar to the blog post, the idea is to grab readers\u2019 attention while encouraging them to attend the open house to satisfy their interest. Provide visuals and highlight important details of the home within the content, but don\u2019t forget about creating a captivating subject line. This is the first thing potential buyers will see, and it needs to inform, encourage, and intrigue in order to encourage opens. Don\u2019t forget to include other agents in your blast as well, and you may find referral traffic by association.<\/p>\n

Share it on Social Media<\/h3>\n

Social media is a force to be reckoned with, with an estimated 2 billion total active<\/a> users. Prior to the open-house weekend, share various images and videos across all of your social media platforms. Provide visuals that showcase the characteristics of the property, along with key details about how prospective buyers can attend the open house. Don\u2019t forget to add a link where followers can find more information, as this will be key to converting them.<\/p>\n

Make it Virtual<\/h3>\n

Not all interested buyers will be able to attend the open house weekend. However, that doesn\u2019t mean that they have to miss out on the opportunity altogether. Virtual home tours are quickly becoming a popular alternative to hosting an open house. While it\u2019s not suggested to go completely virtual, incorporating a house tour that can be viewed online or by a live stream, perhaps started through Facebook Live<\/a>, and shared across networks, will ensure the highest amount of prospective buyers can participate.<\/p>\n

A combination of traditional real estate marketing and digital marketing tactics is sure to reach the highest amount of homebuyer leads. The key is to keep the prospective buyers wanting more to draw a large crowd to the open house weekend.<\/p>\n","protected":false},"excerpt":{"rendered":"

The date for the open house has been set. Now, it\u2019s time to engage as many prospective buyers as possible. Remember, an open house is an incredible opportunity as a free marketing event to get face-to-face time with multiple potential buyers or sellers and initiate high-quality interactions with them. To ensure you reach many clients, […]<\/p>\n","protected":false},"author":181,"featured_media":15231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,131],"tags":[25851,25921,30231,30271],"class_list":["post-15229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-marketing","tag-marketing-ideas","tag-marketing-tips","tag-open-house","tag-open-house-tips"],"yoast_head":"\nHow to Increase Awareness for Your Open House - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Increase awareness for your upcoming open house with these clever marketing strategies you haven't tried!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-increase-awareness-for-your-open-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Awareness for Your Open House - 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