Chances are you\u2019ve heard that to be successful on social media you need to create a detailed strategy. The thought of first, finding time, and then sitting down to create one is probably overwhelming.<\/p>\n
Luckily, there\u2019s an easy-to-remember formula for success on social media, beginning with three building blocks for your brand: consistency, volume, <\/strong>and content.<\/strong> Here\u2019s how to set your strategy in motion without extra effort on your end:<\/p>\n We all know the saying, \u201cshowing up is half the battle.\u201d We would suggest it\u2019s closer to one-third, and a very important part of any social media strategy. Consistently posting on your social media channels is key to winning; if you want to succeed, commit to posting on a regular schedule. This way you will be able to build up loyalty with followers habitually through posts, and your presence will be a reliable one. Posting the right amount of content should also be built into your social media strategy.\u00a0\u00a0 You want to post enough to be memorable but not so much that people stop following you. You\u2019ll want to analyze your posts and availability to see what works best for you. Below is a starter chart to begin to plot out your post volume per channel in order to see the highest amount of success on each:<\/p>\n \u00a0<\/strong><\/p>\n Use a scheduling tool to effortlessly tackle consistency and volume all at once\u2014in a matter of minutes, you could have this part of your success strategy covered for the week.<\/p>\n The third key component for setting up a winning social strategy is having quality content. You can\u2019t just post anything to your account and hope that followers will appear; you need to be thoughtful about the type of information you post and share. What does this mean exactly? You\u2019ll want to break down the types of posts you create into different categories:<\/p>\nConsistency<\/strong><\/h3>\n
\nConsistency means more than posting. You want to remain consistent in voice\u2014how do you speak to your followers? Do you have a \u201cbrand tone\u201d? Are you serious or funny? Don\u2019t vary your tone all over to see what sticks, but rather, choose a voice and stay true to it.<\/p>\nVolume<\/strong><\/h3>\n
\nEach social media channel is different; Twitter\u2019s newsfeed shows all followed profiles\u2019 posts in real time. This means you see every post from your network in the newsfeed as it\u2019s posted, which makes the number of posts and their timing very important for visibility. On the other hand, Facebook\u2019s algorithm pushes out a specific amount of well-performing content each day, showing you only posts from your network it thinks will perform well based on your preferences; this makes curation of high-quality, thoughtful, and strategically spaced content important when you\u2019re creating posts.<\/p>\n\n\n
\n Platform<\/strong><\/td>\n Post Cadence<\/strong><\/td>\n Time of Day<\/strong><\/td>\n<\/tr>\n \n Twitter<\/td>\n 5x per week for beginners
\n3-5x per day for experienced users<\/td>\nBefore or around noon or early afternoon<\/td>\n<\/tr>\n \n Facebook<\/td>\n 3-5x per week<\/td>\n Post in the afternoon or evening<\/td>\n<\/tr>\n \n Instagram<\/td>\n 3-5x per week<\/td>\n Post in the afternoon or evening<\/td>\n<\/tr>\n \n Pinterest<\/td>\n 5x per week<\/td>\n Post in the afternoon or evening<\/td>\n<\/tr>\n \n YouTube<\/td>\n 1-2x per week<\/td>\n Post in the late afternoon or evening<\/td>\n<\/tr>\n \n Google+<\/td>\n 3-5x per week<\/td>\n Post in the afternoon or evening<\/td>\n<\/tr>\n \n LinkedIn<\/td>\n 1-2x per week<\/td>\n Post in the afternoon or evening<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Content Quality<\/strong><\/h3>\n