{"id":14547,"date":"2016-03-31T17:28:57","date_gmt":"2016-03-31T21:28:57","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=14547"},"modified":"2024-12-30T11:06:31","modified_gmt":"2024-12-30T16:06:31","slug":"facebook-ads-getting-started","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/facebook-ads-getting-started\/","title":{"rendered":"Facebook Ads: Getting Started"},"content":{"rendered":"

If you have a Facebook business page or a public profile, consider Facebook advertising to maximize your visibility. This can work for you in many ways: you can increase your brand awareness and generate real client leads\u2014and you can do it while spending less money than you would on traditional advertising.<\/p>\n

There are many different ways you can promote yourself on Facebook, so it\u2019s important to know the different options.<\/p>\n

Option 1: Grow your Facebook audience:<\/h3>\n

What is this?<\/strong> By choosing to \u201cPromote Your Page<\/em>\u201d in Facebook Ads Manager<\/a>, you can run ads to increase your follower numbers at an accelerated rate. You\u2019ll want to do this if you\u2019re just starting your profile and need to build momentum. The Facebook Ads Manager is a straightforward tool that will walk you through the steps of setting up your campaign. While it\u2019s quite simple, not everyone may have the time to optimize and learn, and you can always enlist the help of a marketing professional. If you do need some help, Better Homes and Gardens\u00ae Real Estate\u2019s social media partner, Lumentus Social<\/a>, has easy options for social guidance.<\/p>\n

Why might you need it? <\/strong>With more followers\u2014up to a level of about 10,000 connections<\/a>\u2014you\u2019ll have more reach and impact with your social media efforts. Once you cross the 10,000-follower threshold, you may see a slight dip in organic reach, but you\u2019ll still have the ability to speak to many more viable connections, and you can always promote your posts to keep reach at its highest level.<\/p>\n

Also, you don\u2019t simply want to rely on friends and family to get the word out; with advertising, you can connect with a wide network of valuable potential clients and referrers that you may not have had access to before.<\/p>\n

Option 2: Send traffic to your website:<\/h3>\n

What is this?<\/strong> By choosing to \u201cSend People to Your Website<\/em>\u201d or \u201cIncrease Conversions to Your Website<\/em>\u201d in Facebook Ads Manager<\/a>, you can run ads with the goal of driving potential clients to a specific landing page or site, promoting your business.<\/p>\n

Why might you need it? <\/strong>This is a fantastic way to generate leads and to reach new potential clients. You\u2019ll want to be sure to have an email sign-up form, a download requiring visitor contact information, or some entry method on your website to get the contact information needed from these leads. However, once you have them, you\u2019ll likely find it invaluable to be able to consistently and easily grow your high-quality contact list.<\/p>\n

Option 3: Promote posts<\/h3>\n

What is this?<\/strong> By choosing to \u201cBoost Your Posts<\/em>\u201d in Facebook Ads Manager<\/a>, you can turn your timeline posts into ads that will reach beyond your average audience level and attract attention from new consumers as well.<\/p>\n

Why might you need it? <\/strong>Boosting your posts can achieve many objectives for you: if your post links out to a website, you can increase traffic. You can gain followers this way, too, as the posts will be shown to new people outside of your audience. Most effectively, here, and most importantly, you can increase engagements on your Facebook page to really keep momentum going with your content and your audience. As organic reach may not always generate the buzz you\u2019ll want, boosted post ads can truly help you engage with your audience and keep your community active.<\/p>\n

Three tips to get started:<\/h3>\n

You\u2019ll need to consider three key factors for each option:<\/p>\n

1) Use a relevant, engaging image to use for your ad.<\/strong> Check this list<\/a> to find all Facebook\u2019s recommended ad sizes. You can adjust and use images you already own, or create new ones using free sites like Canva<\/a> \u2013 or tools like Photoshop\u00a0if you\u2019re able.<\/p>\n

2) Create ad copy that quickly catches your audience\u2019s attention.<\/strong> Be sure to consider, as you begin: would I give this a second look in my newsfeed if I had never heard of this business\/brand before?<\/p>\n

3) Understand your target demographic.<\/strong> This needn\u2019t get too technical, but it is important to consider targeting when you do create your ads: you\u2019ll be given the option to narrow down the people that you reach out to on Facebook, and it\u2019s extremely helpful to do so. High-quality interaction with your brand means better engagement on Facebook, better reach for your messages, and most importantly, a better chance of gaining new and loyal clients for your business. So have an understanding of location, interests, and habits of followers, in order to optimize your ads.<\/p>\n

With these few tips, you\u2019re ready to promote yourself. You can begin by spending as little as $5 a day to see how far your reach goes\u00a0and expand from there. Remember to examine your goals as you get started to choose the best options for you\u2014and you\u2019ll find that you\u2019re a social media marketing pro in no time!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you have a Facebook business page or a public profile, consider Facebook advertising to maximize your visibility. This can work for you in many ways: you can increase your brand awareness and generate real client leads\u2014and you can do it while spending less money than you would on traditional advertising. 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