{"id":1438,"date":"2009-02-18T13:42:08","date_gmt":"2009-02-18T18:42:08","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=1438"},"modified":"2024-12-30T14:48:33","modified_gmt":"2024-12-30T19:48:33","slug":"real-estate-auctions-a-new-perspective","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-auctions-a-new-perspective\/","title":{"rendered":"Real Estate Auctions: A New Perspective"},"content":{"rendered":"<p style=\"text-align: justify\">Auctioning real estate, a sales method we most associate with foreclosures, is now being applied to move houses and condominiums not being repossessed by the lending institutions, as the demand for well-priced real estate continues. While some auctioneers say that such public sales will continue to be used for real estate even as the market improves, many developers and real estate specialists believe this trend is born of the times we&#8217;re in and will fade once the surplus housing stock does.<\/p>\n<p style=\"text-align: justify\">Real estate auctions have not only demonstrated an ability to sell, but they are strongly influencing the sale of properties in the online environment as well. In the face of the U.S. housing market concerns, more and more people, particularly out-of-state and foreign investors, are utilizing online auctions to purchase properties. However, one of the most telling signs that this trend could get bigger before it fades is its growing acceptance among traditional real estate brokers.<\/p>\n<p style=\"text-align: justify\"><!--more--><strong>Implications for Residential Real Estate Companies<\/strong><\/p>\n<p style=\"text-align: justify\">Over the past few years, auctioneers have noted strong growth in the number of first-time sellers. Today, the auction market for real estate has grown to $65 billion-plus in sales. According to a study done by the National Association of Realtors, the future of the real estate auction business may be heading toward one in every three properties being sold or influenced using an auction listing. If that&#8217;s the case, any brokers looking for new opportunities to generate additional revenues, might want to consider opening an auction division.<\/p>\n<p style=\"text-align: justify\">The auction method of marketing involves more than just making a sale. It involves orchestrating a business transaction and entering into a commitment to meet the needs of sellers, buyers and Realtors\u00ae alike. The object is for the outcome to be positive for all parties involved, so please consider the points that follow as they apply to your specific market area.<\/p>\n<p style=\"text-align: justify\">Benefits to Seller<\/p>\n<ul style=\"text-align: justify\">\n<li>\n<div style=\"text-align: justify\">Buyers come prepared to buy<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Quick disposal reduces long-term carrying costs, including taxes &amp; maintenance<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Assurance that property will be sold at or near true market value<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Exposes the property to a large number of pre-qualified prospects<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Accelerates the sale<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Creates competition among buyers &#8211; auction price may exceed the price of a negotiated sale<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Requires potential buyers to pre-qualify for financing<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">The seller knows exactly when the property will sell<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Eliminates numerous and unscheduled showings<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Takes the seller out of the negotiation process<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Ensures an aggressive marketing program that increases interest and visibility<\/div>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Benefits to Buyer<\/p>\n<ul style=\"text-align: justify\">\n<li>\n<div style=\"text-align: justify\">Properties are usually purchased at fair market value through competitive bidding<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">The buyer knows the seller is committed to sell<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">In multi-property auctions, the buyer sees many offerings at a single event<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Buyers determine the purchase price<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Auctions eliminate long negotiation periods<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Auctions reduce time to purchase property<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Purchasing and closing dates are known<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Buyers know they are competing on the same terms as all other buyers<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Buyers receive comprehensive information on property via due diligence packet<\/div>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Benefits to the REALTOR\u00ae<\/p>\n<ul style=\"text-align: justify\">\n<li>\n<div style=\"text-align: justify\">Generates a list of ready, qualified buyers<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Offers clients and customers alternate selling and purchasing options<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Increases revenue and market share<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Develops an alternate market niche<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Assures property will be sold at or near current market value<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Property is sold within a relatively short period of time<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Exposes the property to many potential purchasers<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Auctions bring people in to look at <span style=\"text-decoration: underline\">all <\/span>your listings, not just the auction listing<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\">Successful auctions result in referrals and return business<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify\"><strong><em>Agents can earn commissions as referring agent\/broker, cooperating agent\/broker, or as the listing agent\/broker<\/em><\/strong><\/div>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">All of this being said, the idea of integrating the auction process into residential real estate transactions is compelling.\u00a0 The introduction of auction services into\u00a0a\u00a0range of services would provide yet another avenue for buyers and sellers\u00a0who seek some of the\u00a0specific\u00a0benefits\u00a0cited above. \u00a0As real\u00a0estate professionals consider\u00a0which operational\u00a0tools\u00a0will help\u00a0to differentiate them\u00a0in future years, it could well be that auction services will become a mainstay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auctioning real estate, a sales method we most associate with foreclosures, is now being applied to move houses and condominiums not being repossessed by the lending institutions, as the demand for well-priced real estate continues. While some auctioneers say that such public sales will continue to be used for real estate even as the market [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[1351,2861,14691,15371,28201,33981,34101,35611,38661],"class_list":["post-1438","post","type-post","status-publish","format-standard","hentry","category-marketing-and-branding","tag-agents","tag-auctioneers","tag-financing","tag-foreclosures","tag-nar","tag-real-estate","tag-real-estate-auctions","tag-realtors","tag-sellers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Auctions: A New Perspective - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-auctions-a-new-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Auctions: A New Perspective - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Auctioning real estate, a sales method we most associate with foreclosures, is now being applied to move houses and condominiums not being repossessed by the lending institutions, as the demand for well-priced real estate continues. 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