{"id":14267,"date":"2016-01-28T11:30:28","date_gmt":"2016-01-28T16:30:28","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=14267"},"modified":"2024-12-30T11:06:36","modified_gmt":"2024-12-30T16:06:36","slug":"5-best-ways-to-farm-your-area","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/","title":{"rendered":"5 Best Ways to Farm Your Area"},"content":{"rendered":"<p>Real estate farming ideas allow you to target specific neighborhoods to become the go-to agent within the neighborhood. With continuous marketing to an area, you can brand yourself as its real estate expert. It is important to use diverse marketing methods to contact neighbors in order to avoid annoying recipients with frequent use of the same tactics. Here are a few of the best ways to farm your area:<\/p>\n<h3>1. Provide Neighborhood Market Updates<\/h3>\n<p>Show the residents that you stay current with the neighborhood\u2019s sales activities by sending out monthly\/quarterly CMA (comparative market analysis) reports of the community as a whole. It will provide them with engaging and valuable information that they will look forward to receiving, while also keeping your real estate services in their minds.<\/p>\n<h3>2. Send out Flyers To Market New Listings<\/h3>\n<p>Flyers that show the \u201cJust Listed\u201d and \u201cJust Sold\u201d homes can be distributed by foot or sent in the mail. They will provide the community with evidence of your expertise and success. This will also keep your potential clients interested in your services, and will show them just how hard you work to get homes sold. Follow up with additional flyers debuting homes that are:<\/p>\n<ul>\n<li>Coming soon<\/li>\n<li>Price-reduced<\/li>\n<li>Back on the market<\/li>\n<li>Open houses<\/li>\n<\/ul>\n<h3>3. Stay in Contact with \u201cFor Sale by Owner\u201d Sellers and Owners of Expired Listings<\/h3>\n<p>This real estate farming idea is one of the most lucrative of all, as \u201cFor Sale By Owner\u201d sellers and owners of expired listings generally want to sell their home right away. Contact these homeowners and show them how you can help them get their home sold. You can do so by showcasing the research in the neighborhood and the homes you have sold.<\/p>\n<h3>4. Open Houses<\/h3>\n<p>Open houses do not only attract buyers, but also provide you with the opportunity to meet neighbors. Anyone who is thinking about selling is likely to check out open houses in the neighborhood before putting their home up for sale. This provides you with the opportunity to brand yourself as the area\u2019s expert once again, while also showing off your level of services once their house is on the market.<\/p>\n<h3>5. Add Neighborhood Content to Your Website<\/h3>\n<p>When farming an area, it is extremely beneficial to offer information on your website that is specific to the neighborhood. This shows residents who may sell in the future your level of skill and ambition to market homes in the community, while also generating leads with the use of online marketing tactics. The neighborhood content should include:<\/p>\n<ul>\n<li>School information<\/li>\n<li>Restaurant information<\/li>\n<li>Family and community information<\/li>\n<li>Shopping information<\/li>\n<\/ul>\n<p>These are just a few bits of content that your website should include on a specific neighborhood. By including this information you will not only be able to inform your clients about potential neighborhoods, but also let them know you are knowledgeable and ready to become their real estate agent.<\/p>\n<p>In such a highly competitive industry, narrowing in on a specific niche or community provides you with the opportunity to become an expert of the area. You can brand yourself as the go-to real estate agent that the community relies on for quality, knowledge, and effective service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate farming ideas allow you to target specific neighborhoods to become the go-to agent within the neighborhood. With continuous marketing to an area, you can brand yourself as its real estate expert. It is important to use diverse marketing methods to contact neighbors in order to avoid annoying recipients with frequent use of the [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":14269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,191],"tags":[15251,28551,38431,38661],"class_list":["post-14267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-real-estate-marketing-2","tag-for-sale-by-owner","tag-neighborhoods","tag-self-marketing","tag-sellers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Best Ways to Farm Your Area - Clean Slate<\/title>\n<meta name=\"description\" content=\"It is important to use diverse marketing methods to contact neighbors. Here are a few of the best ways to farm your area:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Best Ways to Farm Your Area - Clean Slate\" \/>\n<meta property=\"og:description\" content=\"It is important to use diverse marketing methods to contact neighbors. Here are a few of the best ways to farm your area:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-28T16:30:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"5 Best Ways to Farm Your Area\",\"datePublished\":\"2016-01-28T16:30:28+00:00\",\"dateModified\":\"2024-12-30T16:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg\",\"keywords\":[\"for sale by owner\",\"Neighborhoods\",\"self-marketing\",\"Sellers\"],\"articleSection\":[\"Featured Post\",\"Real Estate Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\",\"name\":\"5 Best Ways to Farm Your Area - Clean Slate\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg\",\"datePublished\":\"2016-01-28T16:30:28+00:00\",\"dateModified\":\"2024-12-30T16:06:36+00:00\",\"description\":\"It is important to use diverse marketing methods to contact neighbors. Here are a few of the best ways to farm your area:\",\"breadcrumb\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg\",\"width\":720,\"height\":450,\"caption\":\"5 Best Ways to Farm Your Area - bhgrealestateblog.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Best Ways to Farm Your Area\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"description\":\"Insights into the Real Estate Industry\",\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"width\":76,\"height\":76,\"caption\":\"Better Homes and Gardens Real Estate Be Better Blog\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\",\"name\":\"Elizabeth Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Byrne\"},\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Best Ways to Farm Your Area - Clean Slate","description":"It is important to use diverse marketing methods to contact neighbors. Here are a few of the best ways to farm your area:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/","og_locale":"en_US","og_type":"article","og_title":"5 Best Ways to Farm Your Area - Clean Slate","og_description":"It is important to use diverse marketing methods to contact neighbors. Here are a few of the best ways to farm your area:","og_url":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/","og_site_name":"Better Homes and Gardens Real Estate Be Better Blog","article_published_time":"2016-01-28T16:30:28+00:00","article_modified_time":"2024-12-30T16:06:36+00:00","og_image":[{"width":720,"height":450,"url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg","type":"image\/jpeg"}],"author":"Elizabeth Byrne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Byrne","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#article","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/"},"author":{"name":"Elizabeth Byrne","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4"},"headline":"5 Best Ways to Farm Your Area","datePublished":"2016-01-28T16:30:28+00:00","dateModified":"2024-12-30T16:06:36+00:00","mainEntityOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/"},"wordCount":536,"commentCount":0,"publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg","keywords":["for sale by owner","Neighborhoods","self-marketing","Sellers"],"articleSection":["Featured Post","Real Estate Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/","name":"5 Best Ways to Farm Your Area - Clean Slate","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg","datePublished":"2016-01-28T16:30:28+00:00","dateModified":"2024-12-30T16:06:36+00:00","description":"It is important to use diverse marketing methods to contact neighbors. Here are a few of the best ways to farm your area:","breadcrumb":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#primaryimage","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2016\/01\/trade.jpg","width":720,"height":450,"caption":"5 Best Ways to Farm Your Area - bhgrealestateblog.com"},{"@type":"BreadcrumbList","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/5-best-ways-to-farm-your-area\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bhgrecareer.com\/bebetterblog\/"},{"@type":"ListItem","position":2,"name":"5 Best Ways to Farm Your Area"}]},{"@type":"WebSite","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","name":"Better Homes and Gardens Real Estate Be Better Blog","description":"Insights into the Real Estate Industry","publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization","name":"Better Homes and Gardens Real Estate Be Better Blog","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","width":76,"height":76,"caption":"Better Homes and Gardens Real Estate Be Better Blog"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4","name":"Elizabeth Byrne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","caption":"Elizabeth Byrne"},"url":"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/"}]}},"_links":{"self":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/14267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/comments?post=14267"}],"version-history":[{"count":1,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/14267\/revisions"}],"predecessor-version":[{"id":68196,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/14267\/revisions\/68196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media\/14269"}],"wp:attachment":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media?parent=14267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/categories?post=14267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/tags?post=14267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}