{"id":14162,"date":"2015-12-31T11:01:22","date_gmt":"2015-12-31T16:01:22","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=14162"},"modified":"2024-12-30T11:06:38","modified_gmt":"2024-12-30T16:06:38","slug":"social-media-tips-2015-year-end-review","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-tips-2015-year-end-review\/","title":{"rendered":"Social Media Tips: 2015 Year-End Review"},"content":{"rendered":"<p>As 2016 is fast approaching, the year\u2019s end is the perfect time to reassess your content strategy, learn from your success (as well as setbacks), and plan for the New Year. How to start? Look back, then plan ahead! Use our tips to analyze this year\u2019s social steps and plan a better 2016:<\/p>\n<h3><strong>Looking back<\/strong> \u2013 what has worked and what hasn\u2019t<\/h3>\n<p>Social media platforms offer access to data that can help you understand what is working, and what isn&#8217;t. This data can be accessed via <em>Page Insights<\/em>* on Facebook (for \u201cPage\u201d accounts only, not for personal accounts) and the <em>Analytics Dashboard<\/em>** on Twitter.<\/p>\n<ul>\n<li><strong>Check your posts\u2019 reach and engagement<\/strong>. How many people actually see your content? The more people that interact with a post, the more people you will ultimately reach. If your reach is too low, your messages won\u2019t be seen regardless of the quality of the content. If you aren\u2019t getting likes, comments or shares, adjust your posting strategy. Test different types of copy, images, or posting times to see what works best. You may also want to consider advertising or promoting your posts to boost your reach. (Visit <a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/products\/ads<\/a> for more on advertising.)<\/li>\n<li><strong>Don\u2019t recreate the wheel<\/strong>. If you\u2019re sharing third-party content, take note of the types of articles that get high engagement and plan for similar posts in the upcoming year. You can easily do this with a content curation tool such as <a href=\"http:\/\/try.lumentussocial.com\/bhgre\/?utm_source=Clean%20Slate&amp;utm_medium=blog&amp;utm_content=year_end_review&amp;utm_campaign=BHGRE%20Agent%20Direct%20Signup\" target=\"_blank\" rel=\"noopener\">Lumentus Social<\/a>, which features a highly customizable newsfeed that caters to special interests as well as local and regional content.<\/li>\n<\/ul>\n<p><em>*To see your Page Insights, click Insights at the top of your Page. From here, you can view metrics about your Page by clicking the sections on the left (ex: Likes, Reach).<\/em><\/p>\n<p><em>**To see your Analytics Dashboard, visit\u00a0<\/em><em><a href=\"https:\/\/analytics.twitter.com\" target=\"_blank\" rel=\"noopener\">https:\/\/analytics.twitter.com<\/a><\/em><em>\u00a0and log in with your Twitter account.<\/em><\/p>\n<h3><strong>Planning ahead <\/strong>\u2013 winning the social media game<\/h3>\n<p>Between showing appointments and running your business, creating and curating new social media content can seem daunting. To avoid a last-minute scramble and to save time, take advantage of the lull between the year\u2019s end and the New Year to sketch out the content you can repurpose for your social media channels.<\/p>\n<p>For example, if you or members of your team are going to attend a community or real estate event, make a note to remind yourself to publicize it in advance. Happenings at the office, including birthdays or office anniversaries, are great occasions to post on social media.<\/p>\n<p>When you have a tentative timeline planned out, you\u2019ll find it much easier to plan and post great, relevant content on a regular basis.<\/p>\n<p>Now that you\u2019ve wrapped up the year and taken a look at your social impact, you\u2019ll have a much better idea of where you can go in 2016 \u2013 the possibilities are endless if you plan accordingly and stay connected!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As 2016 is fast approaching, the year\u2019s end is the perfect time to reassess your content strategy, learn from your success (as well as setbacks), and plan for the New Year. How to start? Look back, then plan ahead! Use our tips to analyze this year\u2019s social steps and plan a better 2016: Looking back [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":14166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,231],"tags":[521,541,9531,14041,14091,39901,44381],"class_list":["post-14162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-social-media-marketing","tag-521","tag-541","tag-content-strategy","tag-facebook","tag-facebook-marketing","tag-social-media","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Tips: 2015 Year-End Review - Clean Slate<\/title>\n<meta name=\"description\" content=\"With the new year fast approaching, it&#039;s the perfect time to reassess your social media content strategy, learn from your successes, and plan for the New Year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/social-media-tips-2015-year-end-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Tips: 2015 Year-End Review - 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