{"id":137,"date":"2008-04-16T19:09:09","date_gmt":"2008-04-16T19:09:09","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/lores-anne-randolph-pays-a-visit.html"},"modified":"2024-12-30T14:56:11","modified_gmt":"2024-12-30T19:56:11","slug":"lores-anne-randolph-pays-a-visit","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/","title":{"rendered":"“lore’s” Anne Randolph Pays a Visit"},"content":{"rendered":"

Posted by Kevin Doell<\/strong><\/p>\n

We had a special guest last week. Anne Randolph, publisher of \u201clore\u201d magazine<\/a> (Lives of Real Estate) dropped in to talk with Sherry and to meet with some of the staff members and others at Realogy<\/a>. Anne will look to cover our launch in her July edition.<\/p>\n

In my first meeting with Anne, it was clear to me that she is a woman of ideas. Among the various projects she\u2019s working on is a survey of 3,500 CRS<\/a> agents. Not only will she be publishing the results soon but she is also pulling it all together for a book with the working title of \u201cFuture Agent.\u201d The objective of the book is to identify not only the requisite skills of the future agent, but also how real estate professionals can get the information they need to perform at the top of their field.<\/p>\n

A common theme among the successful agents her group surveyed was their ability to:
\n1.) identify and master a niche; and
\n2.) Market in a way that gets a response.<\/p>\n

Marketing is near and dear to Anne\u2019s heart and she will tell you that many in the real estate industry are late to the party when it comes to implementing sophisticated consumer marketing techniques. The industry needs to get in touch with the \u201cwhat\u2019s in it for me\u201d techniques of giving consumers a reward for their responses to our marketing efforts. She believes in not just \u201cdirect marketing,\u201d but \u201cdirect response marketing.\u201dI think Anne summed up the challenge facing our industry quite succinctly when she raised the simple question, \u201cHow will you deliver value beyond price?\u201d<\/p>\n

Good question, and one that businesses will continue to pursue for the ages.<\/p>\n","protected":false},"excerpt":{"rendered":"

Posted by Kevin Doell We had a special guest last week. Anne Randolph, publisher of \u201clore\u201d magazine (Lives of Real Estate) dropped in to talk with Sherry and to meet with some of the staff members and others at Realogy. Anne will look to cover our launch in her July edition. In my first meeting […]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,181],"tags":[2071,3961,9401,10281,24791,33981,41901],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-marketing-and-branding","category-real-estate","tag-anne-randolph","tag-better-homes-and-gardens-real-estate","tag-consumer-marketing","tag-crs","tag-lore-magazine","tag-real-estate","tag-survey-data"],"yoast_head":"\nlore's Anne Randolph visits with Sherry Chris of Better Homes and Gardens Real Estate<\/title>\n<meta name=\"description\" content=\"lore's Anne Randolph visits Sherry Chris of Better Homes and Gardens Real Estate, to share her plans to publish a book "Future Agent" featuring survey results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"lore's Anne Randolph visits with Sherry Chris of Better Homes and Gardens Real Estate\" \/>\n<meta property=\"og:description\" content=\"lore's Anne Randolph visits Sherry Chris of Better Homes and Gardens Real Estate, to share her plans to publish a book "Future Agent" featuring survey results\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-04-16T19:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T19:56:11+00:00\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"“lore’s” Anne Randolph Pays a Visit\",\"datePublished\":\"2008-04-16T19:09:09+00:00\",\"dateModified\":\"2024-12-30T19:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\"},\"wordCount\":294,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"keywords\":[\"Anne Randolph\",\"Better Homes and Gardens Real Estate\",\"Consumer Marketing\",\"CRS\",\"lore magazine\",\"Real estate\",\"survey data\"],\"articleSection\":[\"Marketing & Branding\",\"Real estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\",\"name\":\"lore's Anne Randolph visits with Sherry Chris of Better Homes and Gardens Real Estate\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"datePublished\":\"2008-04-16T19:09:09+00:00\",\"dateModified\":\"2024-12-30T19:56:11+00:00\",\"description\":\"lore's Anne Randolph visits Sherry Chris of Better Homes and Gardens Real Estate, to share her plans to publish a book \\\"Future Agent\\\" featuring survey results\",\"breadcrumb\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“lore’s” Anne Randolph Pays a Visit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"description\":\"Insights into the Real Estate Industry\",\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"width\":76,\"height\":76,\"caption\":\"Better Homes and Gardens Real Estate Be Better Blog\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\",\"name\":\"Elizabeth Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Byrne\"},\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"lore's Anne Randolph visits with Sherry Chris of Better Homes and Gardens Real Estate","description":"lore's Anne Randolph visits Sherry Chris of Better Homes and Gardens Real Estate, to share her plans to publish a book \"Future Agent\" featuring survey results","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/","og_locale":"en_US","og_type":"article","og_title":"lore's Anne Randolph visits with Sherry Chris of Better Homes and Gardens Real Estate","og_description":"lore's Anne Randolph visits Sherry Chris of Better Homes and Gardens Real Estate, to share her plans to publish a book \"Future Agent\" featuring survey results","og_url":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/","og_site_name":"Better Homes and Gardens Real Estate Be Better Blog","article_published_time":"2008-04-16T19:09:09+00:00","article_modified_time":"2024-12-30T19:56:11+00:00","author":"Elizabeth Byrne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Byrne","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#article","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/"},"author":{"name":"Elizabeth Byrne","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4"},"headline":"“lore’s” Anne Randolph Pays a Visit","datePublished":"2008-04-16T19:09:09+00:00","dateModified":"2024-12-30T19:56:11+00:00","mainEntityOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/"},"wordCount":294,"commentCount":1,"publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"keywords":["Anne Randolph","Better Homes and Gardens Real Estate","Consumer Marketing","CRS","lore magazine","Real estate","survey data"],"articleSection":["Marketing & Branding","Real estate"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/","name":"lore's Anne Randolph visits with Sherry Chris of Better Homes and Gardens Real Estate","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website"},"datePublished":"2008-04-16T19:09:09+00:00","dateModified":"2024-12-30T19:56:11+00:00","description":"lore's Anne Randolph visits Sherry Chris of Better Homes and Gardens Real Estate, to share her plans to publish a book \"Future Agent\" featuring survey results","breadcrumb":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/lores-anne-randolph-pays-a-visit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bhgrecareer.com\/bebetterblog\/"},{"@type":"ListItem","position":2,"name":"“lore’s” Anne Randolph Pays a Visit"}]},{"@type":"WebSite","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","name":"Better Homes and Gardens Real Estate Be Better Blog","description":"Insights into the Real Estate Industry","publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization","name":"Better Homes and Gardens Real Estate Be Better Blog","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","width":76,"height":76,"caption":"Better Homes and Gardens Real Estate Be Better Blog"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4","name":"Elizabeth Byrne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","caption":"Elizabeth Byrne"},"url":"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/"}]}},"_links":{"self":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":69169,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/137\/revisions\/69169"}],"wp:attachment":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}