{"id":13406,"date":"2015-07-21T10:10:57","date_gmt":"2015-07-21T14:10:57","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=13406"},"modified":"2024-12-30T11:06:54","modified_gmt":"2024-12-30T16:06:54","slug":"maximizing-real-estate-marketing-with-social-media","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/","title":{"rendered":"Maximizing Real Estate Marketing with Social Media"},"content":{"rendered":"<p>For over ten years, people have been pioneering new techniques and succeeding via social media. In fact, it seems almost every day there is a new article with advice for using social media to market your business. It\u2019s time to accept it, social media is no longer a decorative nice to have \u2013 but a core pillar to a business\u2019 marketing strategy.<\/p>\n<p>At Better Homes and Gardens\u00ae Real Estate, we recognize the value in social media as a marketing medium and have achieved great success in our efforts as a brand. Similarly, many of our affiliated brokerages are innovators, and they are using social media to differentiate themselves in their own markets and make long-lasting connections.<\/p>\n<p>With that, we also recognize that many real estate professionals may not be at ease using social media to market effectively to their sphere of influence. Whether it\u2019s a matter of finding the time, getting familiar with different platforms, or creating and curating the right content to share, we want to know how we can help you use social media to become a valuable resource for your clients.<\/p>\n<p>Our goal is to not only help brokers and agents understand the power of social media, but to find a way to maximize their social media presence regardless of expertise, time and budget. In order to do this, we need to better understand what is currently working for you and what is not.<\/p>\n<p>In pursuit of this information, we have teamed up with our partner, <a href=\"http:\/\/bit.ly\/1O9bkko\" target=\"_blank\" rel=\"noopener\">Lumentus Social<\/a>, to create the <a href=\"http:\/\/bit.ly\/RealEstateandSocial\" target=\"_blank\" rel=\"noopener\">\u201cReal Estate and Social Media\u201d survey<\/a>, specifically designed to understand the truth about how you relate to and use social marketing.<\/p>\n<p>As a thank you for your participation, you will receive a pre-release of our whitepaper scheduled for later this year that will include advice, strategy and recommendations for social media experts and novices.<\/p>\n<p>Please take a few minutes to participate in our survey.<br \/>\n\/\/ <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over ten years, people have been pioneering new techniques and succeeding via social media. In fact, it seems almost every day there is a new article with advice for using social media to market your business. It\u2019s time to accept it, social media is no longer a decorative nice to have \u2013 but a [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":13460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,271],"tags":[39901,41891,46701],"class_list":["post-13406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-thought-leadership-2","tag-social-media","tag-survey","tag-whitepaper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizing Real Estate Marketing with Social Media - Clean Slate<\/title>\n<meta name=\"description\" content=\"Take our \u201cReal Estate and Social Media\u201d survey, specifically designed to understand how you relate to and use social media in real estate marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizing Real Estate Marketing with Social Media - Clean Slate\" \/>\n<meta property=\"og:description\" content=\"Take our \u201cReal Estate and Social Media\u201d survey, specifically designed to understand how you relate to and use social media in real estate marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-21T14:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/07\/RESocialSurvey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"503\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Maximizing Real Estate Marketing with Social Media\",\"datePublished\":\"2015-07-21T14:10:57+00:00\",\"dateModified\":\"2024-12-30T16:06:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/07\/RESocialSurvey.jpg\",\"keywords\":[\"social media\",\"Survey\",\"whitepaper\"],\"articleSection\":[\"Featured Post\",\"Thought Leadership\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/maximizing-real-estate-marketing-with-social-media\/\",\"name\":\"Maximizing Real Estate Marketing with Social Media - 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