{"id":12904,"date":"2015-04-01T10:15:11","date_gmt":"2015-04-01T14:15:11","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12904"},"modified":"2024-12-30T11:07:48","modified_gmt":"2024-12-30T16:07:48","slug":"catch-up-on-exciting-moments-that-happened-this-year-at-fusion-2015","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/catch-up-on-exciting-moments-that-happened-this-year-at-fusion-2015\/","title":{"rendered":"Catch Up On Exciting Moments That Happened This Year at Fusion 2015"},"content":{"rendered":"

Fusion 2015, our Better Homes and Gardens\u00ae Real Estate brand conference, came and went, and each day in Las Vegas was filled with more excitement than the next!<\/p>\n

The three-day event, attended by nearly 800 people, brought back a lot of familiar faces, but it also welcomed many first-timers from the new companies that joined the BHGRE\u00ae family. As expected, this year Fusion was all about innovation, enrichment and sparking conversation within our network, and everyone from our guest speakers to our affiliates did an excellent job. Of course, it would be remiss not to mention our attendees who brought their amazing energy and passion to the conference!<\/p>\n

Major highlights from Fusion include: the announcement of our new national philanthropic partner, Rebuilding Together, Ken Schmidt\u2019s electrifying keynote speech about creating unique, long-lasting consumer relationships, and the unveiling of our new consumer marketing campaign, \u201cExpect BetterSM<\/sup>.\u201d<\/p>\n

\"Rebuilding<\/p>\n

The announcement from Sherry Chris, president and CEO of Better Homes and Gardens Real Estate about our new philanthropic partnership with Rebuilding Together was a huge crowd-pleaser at Fusion. The partnership will align the BHGRE network with Rebuilding Together in an effort to promote and raise awareness about the home maintenance issues that deeply affect the elderly, the underserved and the disabled. A fundraising auction was also held on the same night of the announcement, and we are thrilled to report that it raised a total of $10,000 \u2013 what an exciting start to kick off our partnership! Read about all of the details on\u00a0Rebuilding Together here!<\/a><\/p>\n

\"Ken<\/p>\n

During his dynamic and entertaining keynote speech, Ken Schmidt, brand visionary and former director of communications at Harley Davidson Motor Company, touched on building your brand to make a lasting connection with your consumers. He reminded real estate professionals that \u201cpeople want to connect and share,\u201d and when you are able to form an emotional bond with your clients, you craft a customized experience that is more meaningful and even tattoo-worthy. As real estate is moving further and further into the social networking space, real estate professionals will need to think of more unique ways to capture and retain the attention of prospective clients.<\/p>\n

\"Jennifer<\/p>\n

Jennifer Marchetti, CMO for Better Homes and Gardens Real Estate unveiled the new \u201cExpect Better\u201d consumer campaign, which was designed to help network members communicate the unique value they offer their customers.\u00a0 Listing and marketing materials will be introduced later this springto differentiate the BHGRE brand on the platforms of service, lifestyle and exceeding expectations. The campaign is ownable, unique, warm, showcases diversity in our photography and will serve as an exciting consumer marketing platform for the brand and our network for many years to come.<\/p>\n

\"Liquid<\/p>\n

Yes, yes, we know – what happens in Vegas is supposed to stay in Vegas, but these were some other exciting events that happened at Fusion:<\/p>\n