{"id":12674,"date":"2015-02-04T16:25:34","date_gmt":"2015-02-04T21:25:34","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12674"},"modified":"2024-12-30T11:07:55","modified_gmt":"2024-12-30T16:07:55","slug":"hiring-for-company-culture-icny","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/hiring-for-company-culture-icny\/","title":{"rendered":"Hiring for Company Culture &#8211; ICNY 2015, Part 1"},"content":{"rendered":"<p>Even though New York City was staring down winter storm Juno, the best and brightest in Real Estate gathered for Real Estate Connect New York last week. The Better Homes and Gardens\u00ae Real Estate (BHGRE) team, led by president and CEO Sherry Chris, participated in a series of talks centered around culture and recruitment as critical partners in building your business.<\/p>\n<p>We are also pleased at the great turn out once again for our Broker War Room \u2013 which led to many great discussions on not only the challenges but also the opportunities that brokers face as they manage and grow their businesses.<\/p>\n<figure id=\"attachment_12683\" aria-describedby=\"caption-attachment-12683\" style=\"width: 599px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-12683\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/karlton_brokerwarroom2.jpg\" alt=\"ICNY 2014 Broker War Room BHGRE\" width=\"599\" height=\"353\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/karlton_brokerwarroom2.jpg 599w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/karlton_brokerwarroom2-300x177.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/karlton_brokerwarroom2-100x59.jpg 100w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><figcaption id=\"caption-attachment-12683\" class=\"wp-caption-text\">*Photo credit: Broker War Room, 1\/27\/15, by Karlton Utter, Better Homes and Gardens\u00ae Real Estate<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4><strong>Culture\u2019s role in hiring <\/strong><\/h4>\n<p>As the market constantly evolves and technology and tools open up new possibilities, having a strong company culture with clearly defined core values is often the deciding factor in attracting the best candidates for the job. \u201cCulture is everything,\u201d said Joshua Tanner, president and CEO of Better Homes and Gardens Real Estate Generations. \u201cWith BHGRE\u00ae, our core values are <a href=\"https:\/\/bhgrealestateblog.com\/p-g-e-revisited-3\/\" target=\"_blank\" rel=\"noopener\">P.A.I.G.E<\/a>. and we really live by those values.\u201d Every recruit should be evaluated against their ability to live the culture.<\/p>\n<p><strong>Recruiting<\/strong><\/p>\n<p>Some brokers like to look outside of the industry for fresh faces that may not have a real estate background, but have the passion to learn and adapt. \u201cI prefer to hire new, inexperienced people. You can train them as they cultivate your culture,\u201d said Sue Adler of Keller Williams Realty.<\/p>\n<p>\u201cTransparency, passion, drive, and someone who loves their job is key,\u201d added JD Pulice, principle broker at Redfin Real Estate .<\/p>\n<p>No matter how you recruit, make sure that you\u2019re using the interview as a time to screen for passion, not just experience. \u201cThink about how the candidates arrive at an answer to decide if they are the right person to grow with the company in the long run,\u201d Jennifer Marchetti, CMO of BHGRE\u00ae suggested.<\/p>\n<p>Whether you recruit from within the industry or prefer to look for outsiders, one thing is true to any approach. If new candidates are to be successful they must either reflect your firm\u2019s culture coming in or be willing to quickly grow into your culture.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-12682\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/logan_brokerwarroom.jpg\" alt=\"ICNY Real Estate Connect 2015 Broker War Room BHGRE\" width=\"598\" height=\"407\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/logan_brokerwarroom.jpg 1024w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/logan_brokerwarroom-300x204.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/logan_brokerwarroom-768x522.jpg 768w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/logan_brokerwarroom-100x68.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/logan_brokerwarroom-862x586.jpg 862w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p><strong>Training<\/strong><\/p>\n<p>Training techniques vary across the industry. Some companies such as Better Homes and Gardens Real Estate Metro Brokers choose to approach training in a more academic setting, hosting most of their courses in a classroom-setting. Craig McClelland, COO of BHGRE\u00ae Metro Brokers, related his experience running the <a href=\"http:\/\/www.metrobrokers.com\/academy\/prelicense\" target=\"_blank\" rel=\"noopener\">Metro Brokers Academy<\/a> with a 70 percent pass rate and the benefits of being able to cherry pick the top performing recruits. For companies looking to recruit experienced agents, traditional sources such as job search sites, Craigslist, and good old networking still do the trick.<\/p>\n<p>Talent development doesn\u2019t stop at recruitment. Jennifer Marchetti, CMO at BHGRE\u00ae, emphasized the need for broker-owners to think seriously about talent development and training to support their brand\u2019s culture. It\u2019s important to provide constant support early on to help new agents succeed and experienced agents grow in the new business environment.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12710\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining.jpg\" alt=\"ICNY Real Estate Connect 2015 Amy Chorew BHGRE\" width=\"585\" height=\"329\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining.jpg 2192w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-300x168.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-1024x575.jpg 1024w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-768x431.jpg 768w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-1536x863.jpg 1536w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-2048x1150.jpg 2048w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-100x56.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-862x484.jpg 862w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/amychorew_mastertraining-1200x674.jpg 1200w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/p>\n<p>Amy Chorew, vice president of platform development at BHGRE\u00ae, shared how she built \u201ca culture around onboarding to help agents understand your company\u2019s value proposition.\u201d<\/p>\n<p>Phyllis Pezenik of DJK Residential Real Estate created a mentorship dynamic by matching new agents with experienced mentor. On the other hand, when working with experienced agents, \u201chelp them grow the business more by giving the tools they need,\u201d she added.<\/p>\n<p>Overall the panels provided great insights into the many issues facing brokers in their day-to-day operations. The overriding message is companies need to embrace change in the market but never lose sight of what really makes up the company culture \u2013 the people.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><small>*Featured photo credit: Broker War Room, 1\/27\/15, by Karlton Utter, Better Homes and Gardens\u00ae Real Estate<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though New York City was staring down winter storm Juno, the best and brightest in Real Estate gathered for Real Estate Connect New York last week. The Better Homes and Gardens\u00ae Real Estate (BHGRE) team, led by president and CEO Sherry Chris, participated in a series of talks centered around culture and recruitment as [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":12687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,151,181],"tags":[3961,9791,18371,20531,21111],"class_list":["post-12674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-news","category-real-estate","tag-better-homes-and-gardens-real-estate","tag-corporate-culture","tag-hiring","tag-icny","tag-inman-real-estate-connect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hiring for Company Culture - ICNY 2015, Part 1 - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Hiring for Company Culture - ICNY 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/hiring-for-company-culture-icny\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring for Company Culture - ICNY 2015, Part 1 - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Hiring for Company Culture - ICNY 2015.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/hiring-for-company-culture-icny\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-04T21:25:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2015\/02\/karlton_Brokerwarroom2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/hiring-for-company-culture-icny\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/hiring-for-company-culture-icny\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Hiring for Company Culture &#8211; 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