{"id":12250,"date":"2014-09-22T08:15:11","date_gmt":"2014-09-22T12:15:11","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12250"},"modified":"2024-12-30T11:08:07","modified_gmt":"2024-12-30T16:08:07","slug":"whats-week","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/whats-week\/","title":{"rendered":"What\u2019s In Your Week?"},"content":{"rendered":"<h3><span style=\"color: #008000\"><em>\u201cMake your open house an event that is going to differentiate you from everybody else.\u201d\u00a0<\/em><\/span><\/h3>\n<p>Being a real estate professional takes a lot of time and hard work, but I\u2019ve found when it comes to preparing for an open house, spreading the work across the week can help ease some of that set-up pain. Here\u2019s a suggested day-by-day activities breakdown:<\/p>\n<p><strong>Monday<br \/>\n<\/strong>Select your location, do some market research, look at what\u2019s selling, what other properties are available. Set it up so you know where it is that Sunday. Schedule your appointment to preview the home and those surrounding homes. Once you\u2019ve finalized your details, you can then update your website.<\/p>\n<p><strong>Tuesday<br \/>\n<\/strong>This is your appointment day to preview the property and any possible bounce-off properties in the area. Get your open house rider on the sign, that way everyone driving by will know there\u2019s an open house that is coming soon. Take a quick video of you in the house for a quick walkthrough if you can. Show a bit of that main floor.\u00a0 You can use that video for your website, email communications and your social media.<\/p>\n<p><strong>Wednesday<br \/>\n<\/strong>Begin inviting your network to visit your open house. Post that video you created. If you\u2019re planning on using live video, set up your Ustream link. <a href=\"http:\/\/www.ustream.tv\/\">Ustream<\/a> is video platform that lets you broadcast live on event day. It\u2019s a great way to set up a virtual open house, and helps folks who can\u2019t make it to your event\u00a0see the property and walk through it with you. (You can actually set those up at any time, you don\u2019t have to wait for open house day to do them.)<\/p>\n<p><strong>Thursday<br \/>\n<\/strong>Content development day! If you haven\u2019t already, create your digital marketing pieces and write the social media copy to go with it. Use that piece to share on social media, but also print out some hard copies of the PDF \u2013 they make great fliers to hand out to neighbors. Invite your database.<\/p>\n<p><strong>Friday<br \/>\n<\/strong>Time to pick up the phone. I know, I know, it\u2019s one of the things people dread, but I highly recommend picking up the phone and personally inviting people. It works! Call current clients, past open house attendees, call neighbors you\u2019ve met, internet leads \u2013 try to make 25-30 personal invitations. Just by making that extra effort, you\u2019ll see an uptick in traffic. Walk the neighborhood again and leave invitations for the neighbors.<\/p>\n<p><strong>Saturday<br \/>\n<\/strong>Send out a reminder email to your database. Print out all your forms and your toolkit. Have a pretty well-drawn out idea of where you want to put your signs on Sunday morning \u2013 be strategic, either drive it, or Google Map it. While you\u2019re at it, make sure you\u2019ve figured out the parking situation for you and your attendees.<\/p>\n<p><strong>Sunday<br \/>\n<\/strong>Advertise on social. Get the signs and balloons out there early so you get as much exposure from that branding as you can. And get there early to set up. It really doesn\u2019t look good if people are waiting outside for you, and there\u2019s absolutely nothing worse than losing a prospect because they drove by and didn\u2019t see anyone around.<\/p>\n<p>So that\u2019s my take on how to divide up your open house prep tasks throughout the week. These are just suggestions, and the more open houses you do, the more routine they will become. The point is to take your Open House activities to the next level, make it an event, and showcase what you bring to the table as a marketer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMake your open house an event that is going to differentiate you from everybody else.\u201d\u00a0 Being a real estate professional takes a lot of time and hard work, but I\u2019ve found when it comes to preparing for an open house, spreading the work across the week can help ease some of that set-up pain. Here\u2019s [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":12274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,101],"tags":[4301,6021,30231,34991],"class_list":["post-12250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-2","category-featured-post","tag-bhgre-national-open-house-month","tag-building-your-business","tag-open-house","tag-real-estate-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s In Your Week? - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Karlton Utter, director of learning, BHGRE, provides a daily activities breakdown to make your open house prep easier to manage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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