{"id":12244,"date":"2014-09-14T08:00:49","date_gmt":"2014-09-14T12:00:49","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12244"},"modified":"2024-12-30T11:08:08","modified_gmt":"2024-12-30T16:08:08","slug":"5-things-consider-open-house-days","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/5-things-consider-open-house-days\/","title":{"rendered":"5 Things to Consider On Open House Days"},"content":{"rendered":"

\u201cEverybody else can be doing their open houses at 10, but guess what, we\u2019re going to be taking our open houses to 11.\u201d\u00a0<\/em><\/span><\/h3>\n

\u2013 Karlton Utter (and Spinal Tap)<\/a><\/span><\/span><\/span><\/h4>\n

It\u2019s Open House Day! You\u2019ve already done all the prep work to get here, but here\u2019s a quick list of five things to consider on the day of your open house.<\/p>\n

    \n
  1. Safety.<\/em><\/strong>
    \nYou don\u2019t want any mishaps, injuries or thefts. Bring a partner if you expect a large number of guests. Limit the number of attendees entering the home if it gets too big. For privacy, remove all family photos to keep the owners anonymous. Make sure the homeowners lock up the valuables, including the pharmaceuticals. And when it\u2019s over, always remember to lock all doors and windows.<\/li>\n
  2. Signage.<\/em><\/strong>
    \nCheck your ordinances first, of course, but on open house days, you\u2019re free to put out as many signs as you want \u2013 visibility draws people in. Directional arrows and balloons \u2013 they catch people\u2019s attention. A handy rule of thumb is putting out a minimum of eight signs with three balloons per sign. Since you\u2019re at it – blow up some extra balloons for any kids that have been dragged along. And get them up early the day of \u2013 if your open house is at 1 p.m., get those signs up by 9 or 9:30 a.m. that day. Don\u2019t lose a day of free branding!<\/li>\n
  3. Curb appeal.<\/em><\/strong>
    \nBeyond making sure the clients have already done the lawn and garden maintenance \u2013 make the house as welcoming as possible. Try to make it look like there\u2019s plenty of parking, try not to park your car or the sellers\u2019 cars in the driveway. Use a branded or customized welcome mat, or doorpost signs. During nice weather, you can place some chairs outside, maybe even a snack table, to make it more inviting.<\/li>\n
  4. Aesthetics.<\/em><\/strong>
    \nAn attractive house is a well-lit house \u2013 open all drapery and turn on the lights, make it as bright as possible. Play soft music \u2013 nothing too genre or polarizing. You don\u2019t want to distract from the task at hand. Set the dining room table, right down to adding a centerpiece. \u00a0Create an ambiance that is comforting and homey \u2013 set the thermostat two degrees warmer or colder than usual.<\/li>\n
  5. Your virtual office.
    \n<\/em><\/strong>If you want it handy (and you should!), have your technology already connected by show time. That means your wifi connection set up, and your mobile device or laptop connected to monitors.\u00a0 Have your paperwork at the ready \u2013 that includes a sign-in sheet out and visible, your business cards, any seller disclosures, and neighborhood information. Definitely keep a printed out copy of the contract on hand to show that these sellers are ready to sell that day.<\/li>\n<\/ol>\n

    So that\u2019s the prep work. When the magic hour begins, make sure that you:<\/p>\n

      \n
    • Greet people at the door. <\/strong>Don\u2019t make attendees knock on the door. Open the door for them, shake their hands and welcome them in.<\/li>\n
    • Know the inventory.<\/strong> Do your homework, previewing homes around the area, know your \u201cbounce-off\u201d properties.<\/li>\n
    • Know your scripts.<\/strong> These will always change \u2013 be ready to react and revise if it starts to sound too scripted, or the approach doesn\u2019t work for you.<\/li>\n
    • Ask questions.<\/strong> Don\u2019t go straight into sales mode \u2013 get out of the habit of showing and telling, but asking questions to find out what they\u2019re looking for. Remember, it\u2019s not necessarily about the features that they can see for themselves, it\u2019s more about the benefits. You\u2019re creating the relationship by learning what\u2019s important to them, and showcasing the features by asking questions, not by hard-selling them.<\/li>\n<\/ul>\n

      Finally, make sure to follow up with every single person who attended your open house \u2013 no judgments on who is a \u201cgood contact\u201d and who isn\u2019t. Everyone\u2019s a viable prospect until they tell you they\u2019re not!<\/p>\n

      Don\u2019t treat the open house as just a home viewing, but use it wisely as a time to make connections with people and grow your client base. If you come away from your event with lots of contacts and prospects, you know you\u2019ve rocked your open house!<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u201cEverybody else can be doing their open houses at 10, but guess what, we\u2019re going to be taking our open houses to 11.\u201d\u00a0 \u2013 Karlton Utter (and Spinal Tap) It\u2019s Open House Day! You\u2019ve already done all the prep work to get here, but here\u2019s a quick list of five things to consider on the […]<\/p>\n","protected":false},"author":181,"featured_media":12245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,101],"tags":[4301,30231,30301,34991],"class_list":["post-12244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-2","category-featured-post","tag-bhgre-national-open-house-month","tag-open-house","tag-open-houses","tag-real-estate-sales"],"yoast_head":"\n5 Things to Consider On Open House Days - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Karlton Utter, director of learning for BHGRE, discusses five things to consider on Open House Day and how to take your open houses to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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