{"id":12233,"date":"2014-09-11T11:57:10","date_gmt":"2014-09-11T15:57:10","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12233"},"modified":"2024-12-30T11:08:09","modified_gmt":"2024-12-30T16:08:09","slug":"prepping-4-your-open-house","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/prepping-4-your-open-house\/","title":{"rendered":"Prepping for Your Open House"},"content":{"rendered":"<h3 style=\"text-align: left\"><span style=\"color: #008000\"><em>\u201cThere is never a bad time to do an open house.\u201d<\/em><\/span><\/h3>\n<p>Open houses are real estate necessities that intimidate even the strongest of agents, and the hard work and intimacy involved often dissuade associates from hosting.<\/p>\n<p>And being well prepared for your open houses is half the battle.<\/p>\n<p><strong><em>Why is an Open house important?<br \/>\n<\/em><\/strong>There\u2019s a misconception out there that open houses are just for newbie real estate professionals, but some of the top performing agents and associates are getting out there every weekend showcasing houses and closing deals.<\/p>\n<p>According to NAR, 47 percent of homebuyers attend open houses while house hunting. Open houses also account for 20 percent of home sales \u2013 meaning one in five houses are bid on that day. They are a good place to find sellers in need of agents, and these sellers will likely want to host an open house themselves. These reasons alone make open houses worth your time, your money <em>and<\/em> your efforts!<\/p>\n<p><strong><em>How do you get a house ready to show?<br \/>\n<\/em><\/strong>It\u2019s pretty basic when you think about it. A clean house is attractive, and a decently priced house coveted.\u00a0 But you still have to get people in the door. A successful open house is an event, not a chore. Attract potential buyers with something that pops, and you\u2019ll likely get them through the door.<\/p>\n<p>Make sure you\u2019re improving the curb appeal \u2013 leave the driveway empty and sit outside if it\u2019s a lovely day.\u00a0 It will help make the house instantly warm and welcoming. Use those balloons and signs to get attention, and make sure the owners are gone. Potential buyers want to envision the house as <em>their<\/em> home, not someone else\u2019s.<\/p>\n<p><strong><em>How do you market an open house?<br \/>\n<\/em><\/strong>It\u2019s incredible how many ways you can share information. Facebook and Twitter are great for events. Email everyone in your database, including other agents. People are more likely to enter a house when someone is already there. Mail out flyers, leave door hangers for neighbors, and tell your broker to tell their friends! Consider setting up a live stream, so people can watch the open house in real time.<\/p>\n<p>Don\u2019t forget to include the neighbors. \u00a0They may have friends looking to buy. They may be trying to sell. They can give you information about the neighborhood to share with your clients. Neighbors are the best resources for successful open houses.\u00a0 Not to mention it\u2019s a good time to ask if they mind all the signs you\u2019ll be using!<\/p>\n<p>And speaking of signs, make sure to check the town\u2019s ordinances \u2013 they may not be too fond of you decorating the neighborhood, no matter how pretty! While you\u2019re at it, inform the owner of your marketing plans, especially if a Ustream link is involved, just in case they\u2019re uncomfortable.<\/p>\n<p>Use that week to scout the neighborhood, send invites, post information, create digital marketing pieces, prepare your scripts (what you\u2019ll say to attendees) and map out where you\u2019ll place your signs. The only thing you want to do the day of the event is send out social media posts and get there early to decorate.<\/p>\n<p>If you\u2019re nervous, overworked or find open houses a waste of time, remember this one thing: an open house is your virtual office. Keep your office open for business and you may end up pleasantly surprised at how beneficial open houses can be!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThere is never a bad time to do an open house.\u201d Open houses are real estate necessities that intimidate even the strongest of agents, and the hard work and intimacy involved often dissuade associates from hosting. And being well prepared for your open houses is half the battle. Why is an Open house important? There\u2019s [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":12234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,101],"tags":[4301,6021,30231,34991],"class_list":["post-12233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-2","category-featured-post","tag-bhgre-national-open-house-month","tag-building-your-business","tag-open-house","tag-real-estate-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepping for Your Open House - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Karlton Utter, director of learning, Better Homes and Gardens\u00ae Real Estate, explains the importance of hosting open houses and how to prepare for them.\" \/>\n<meta name=\"robots\" content=\"index, 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