{"id":12065,"date":"2014-08-12T11:33:50","date_gmt":"2014-08-12T15:33:50","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12065"},"modified":"2014-08-12T11:33:50","modified_gmt":"2014-08-12T15:33:50","slug":"inman-innovation-award-leverages-alignment-purpose","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-innovation-award-leverages-alignment-purpose\/","title":{"rendered":"Inman News Innovator Award &#8220;Aligns With Our Purpose: &#8216;People Helping People.'&#8221;"},"content":{"rendered":"<p style=\"text-align: left\"><em>Last month in San Francisco, Better Homes and Gardens<sup>\u00ae<\/sup> Real Estate Generations <\/em><a href=\"http:\/\/bhggo.com\/better-homes-and-gardens-real-estate-generations-named-most-innovative-brokerage-by-inman-news\/\" target=\"_blank\" rel=\"noopener\"><em>won the Inman News Innovator Award<\/em><\/a><em> \u201cMost Innovative Brokerage or Franchise,\u201d in recognition Generations\u2019 rapid company growth, GENLIFE agent training program, and inventive marketing strategies. Leighton Dees, chairman and CEO of BHGRE<sup>\u00ae<\/sup> Generations shares with Clean Slate what winning this distinguished award means to him, and his organization.<\/em><\/p>\n<p>In the business of real estate only one thing sells houses; \u201cPeople helping people.\u201d The main takeaway personally in winning this award was the reinforcement it gave that we are aligned with our vision and purpose. Simply being named as a finalist was a win in our eyes.<\/p>\n<p>The experience was surreal because we in no way expected to win.<\/p>\n<p>I\u2019m just a kid in a toy store each day. My office is merely a playroom that promotes creativity and passionate execution of new ideas. The walls are mostly dry erase boards to build the architecture of strategies that constantly evolve.<\/p>\n<p>The balance of the roles and relationship with my business partner, Josh Tanner, and me is the foundation that allows for this type of environment. Early on in our partnership, we identified each of our strengths and how we were wired. We built our brokerage growth model around this.<\/p>\n<p>This Inman Innovation Award has already opened up immense opportunities for us to build on as well. Our big project currently is the <a href=\"https:\/\/bhgrealestateblog.com\/leveraging-genlife-achieve-want\/\" target=\"_blank\" rel=\"noopener\">GENLIFE Agent Training Systems Platform<\/a>, set to open nationally Q1 2015.<\/p>\n<p>When you win something like this award, the main thing to focus on is how to leverage it; not let it feed your ego or get caught up in the attention. That said, our main focus is using the recognition to build more channels to deliver more and more immeasurable value to our agents.<\/p>\n<p>Agents are always our #1 priority. Always. Growth is key to survival in this industry with how it has evolved in the past 10 years. Building a unified culture is the glue that holds it all together. Using our national exposure and marketing to make them look like rockstars is our promise to them.<\/p>\n<p>In the end, the Inman Innovation Award builds the trust of our company culture in our leadership and vision. It enforces our purpose, and will help ensure our continued growth \u2013 all of which aligns with our purpose: \u201cPeople Helping People.\u201d<\/p>\n<p>That is what Inman did for us, and we couldn\u2019t be more thankful to them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month in San Francisco, Better Homes and Gardens\u00ae Real Estate Generations won the Inman News Innovator Award \u201cMost Innovative Brokerage or Franchise,\u201d in recognition Generations\u2019 rapid company growth, GENLIFE agent training program, and inventive marketing strategies. Leighton Dees, chairman and CEO of BHGRE\u00ae Generations shares with Clean Slate what winning this distinguished award means [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":12077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,181,271],"tags":[4261,21091,21171,22551,23811],"class_list":["post-12065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-real-estate","category-thought-leadership-2","tag-bhgre-generations","tag-inman-news","tag-innovator-award","tag-joshua-tanner","tag-leighton-dees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inman News Innovator Award &quot;Aligns With Our Purpose: &#039;People Helping People.&#039;&quot; - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta 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